Marketing Infographics

    • Website Features Checklist: The Ultimate Must-Haves for Your Site

      Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m honestly not so sure it’s limited to small business… I believe medium businesses, large businesses, and e-commerce sites should take a look as well.

      Douglas Karr/ Marketing Technology Blog- 16 readers -
    • Scary… $8.4 Billion Will Be Spent on Halloween this Year

      Shopping for Halloween has already ramped up this year. One-third of consumers started shopping at the end of September and another quarter of consumers will wait for a couple weeks before we distribute $2.5 billion on candy. In fact, Halloween is the second grossing commercial Holiday after Christmas! Tweet This! If you think Halloween is just reserved for brands that sell ...

      Douglas Karr/ Marketing Technology Blog- 9 readers -
    • Your Ecommerce Product Detail Page Element Checklist

      We recently helped an e-commerce site optimize their web presence. They were running on proprietary software so they had quite a backlog of development work to do to improve overall search ranking. However, even given those roadblocks, there were huge opportunities to increase conversion rates. We rebranded the company to modernize the look and feel, we established a voice tha ...

      Douglas Karr/ Marketing Technology Blogin Social SEO- 13 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    … of sophistication. Advertising on television, for instance, is growing in its ability to target viewers based on region, behavior, and timing. A performance mindset pervades retail marketers now. We’re seeing the biggest increases in targetable, immediate, online advertising as a result. Randy Cohen, president of Advertiser Perceptions Seeing a decline…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Why Infographics Are A Core of Any SEO Strategy

    While we’ve modified the content strategies of our clients to better engage their audience and adapt to Google’s continued improvement of search results, one strategy we’ve not abandoned is building out infographics for our clients. In fact, we’re going deeper… developing micrographics and animated socialgraphics for them.

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • Your Complete Content Marketing Checklist

    … Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content…

    Douglas Karr/ Marketing Technology Blogin Content- 9 readers -
  • SMS: How to Optimize and Grow Your Text Message Opt-Ins

    … opt-in efforts, including: Providing average SMS opt-in rates per channel by placement. The main reasons for people choosing to opt-in SMS Opt-In message legal requirements How to build an SMS opt-in list through advertising How to optimise your SMS opt-in strategy How to convince customers to opt-in to your SMS strategy How to target your intended customers to opt-in © 2016 DK New Media. …

    Marketing Technology Blog- 12 readers -
  • 4 Barriers to a Successful Marketing Automation Implementation

    … of budget, time constraints or convoluted internal sign-off processes that are preventing your business from taking the plunge, this infographic will help you to overcome the challenges of adopting automation within your business. Ross Barnard, dotmailer Dotmailer has put together this infographic with five common barriers to marketing automation…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … calculate budgets simplistically: With this perspective, marketing winds up going into the expense column. But marketing isn’t an expense like your rent… it’s an investment that should be working to grow your business. You may be tempted to calculate that the cost to acquire a new customer is a certain dollar amount, and then the profit…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • 6 Tips to Drive Back-To-School Sales in 2016

    … Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: 17.2% of the entire year’s retail sales happen during back-to-school shopping Tweet This! 68% of the third quarter’s…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • 10 Content Trends Advertisers Cannot Afford to Ignore

    … other.” Share a few words on how difficult it is to find a perfect match today – lonely evenings, frozen foods, married friends. Mentioning these challenges in a story will help the reader recognize him or herself and relate to the ad. Bloggers and Instagram Stars – This is similar to word-of-mouth marketing, but is personal for the target…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … for triggered email campaigns that your marketing team should have implemented. The broad categories of triggered email campaigns fall under lifecycle, transactional, remarketing, and real-time triggers. More specifically, triggered email campaigns include: Welcome Email – This is the time to set the relationship, and provide guidance…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • The Future Isn’t Jobless and Never Has Been

    … management system, and we’re promoting the articles via social media. The fact is, I never dreamed even 15 years ago that I’d have my own digital marketing agency and would be helping clients navigate marketing online. The path to the future isn’t getting thinner and thinner, it’s opening up wider and wider! Each stage of automation simply enables…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Visual Communication is Evolving in the Workplace

    … take the time to communicate the brand externally to prospects and customers. By managing email signatures across an organization, Sigstr ensure’s that new campaigns or offerings are visually communicated to everyone who receives an email. The second was Dittoe PR, our public relations firm, who sounded off on the importance of Slack within…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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