Marketing Insights

  • Great Graphic Showing Hierarchy of Tech Companies

    … Very interesting graphic that shows the value of different tech companies, and their relation to the rest of the world. I’m curious where all the online marketing companies are, because I know some of them are worth more than the ones listed. Am I also missing that Google is no longer even worth $1 billion? What do you think of this, leave comments below. …

    Pace Lattin/ Performance Marketing Insider- 6 readers -
  • FTC Big Data Guide Released

    … Share ! tweet The FTC has just released a 33-page report that provides insights and guidance to businesses concerning how they can and should use big data. The report recaps much of the information that the FTC gathered during a public workshop that was conducted back in September of 2014. It seems that the FTC is concerned that companies…

    Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • What Gets in the Way of Marketing Automation?

    … Share ! tweet A new survey that reached out to 400 marketing and sales professionals in the US has found that when it comes to automating their marketing efforts, there are a number of issues that get in the way. Some things that people would expect, such as the availability of tools and ease of use, are not actually problems. More than 66…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • INFOGRAPHIC: 2016 B2B Marketing Predictions

    …, they shared a lot of detailed information from recent studies that help to give even more insight into what marketers can expect in the coming year. Take a few minutes to review this helpful infographic and see how it can help your business going forward. The full infographic can be viewed here: B2B Marketing Predictions 2016 Related Comments comments …

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
  • Ad Fraud to Cost $7.2 Billion this Year

    … the more innovative they are becoming. Bob Liodice, the ANA President, said that the findings, “Underscore the need for the entire marketing ecosystem to manage their media investments with far greater discipline and control against a backdrop of increasingly sophisticated fraudsters.” He went on to comment saying, “When you look at the entire…

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Predictive Analytics Makes Money

    … Share ! tweet A new report was just released by Forrester Consulting titled, “How Predictive Marketing Analytics Boost B2B Performance.” The report is quite in depth and looks specifically at whether or not predictive analytics really works overall, and how to determine it for your specific company. The report seems to offer a very positive…

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • Microsoft to Buy Mobile Ad Network?

    … Share ! tweet If you are a company with billions of dollars in cash reserves that has attempted, and largely failed, to get into the mobile ad space for many years, what would you do? If your answer is to buy an already successful mobile ad network, you may have a bright future at Microsoft. According to reports (that have not yet been…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Twitter Killing 140 Character Tweets

    … they won’t have to be spread out over multiple messages. Next, they will be easier to find and search since the text will be text rather than images. For marketers this is likely going to be a very good change, especially if you use Twitter ads. The more text that Twitter has access to, the more accurate their ad targeting can be. This, of course, can help improve the results of any marketing efforts. There is not yet any set date for when this update will be rolled out. Related Comments comments …

    Michael Levanduski/ Performance Marketing Insiderin Social- 8 readers -
  • Cisco Hates “Digital Marketing”

    Share ! tweet Digital marketing has been a term that has been used to describe any type of marketing efforts that take place primarily online. This would include running ads through a display network, social media or native ads on a site. It would also, of course, include all online performance marketing efforts.

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Display Advertising Beating Search in 2016

    Share ! tweet A new report from eMarketer suggests that 2016 is likely going to be the year that display ad spend in the US finally outpaces search ad spend. Display ads have been slowly gaining on search for a long time but have never passed them. The total display ad spend is estimated to be $32.17 billion in 2016 and the search ad spending will be about $29.24 billion.

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • Has Email Marketing Died?

    … Share ! tweet Far from it people! In fact, it’s making a huge comeback and here’s why. Social media marketing kicked into high gear back in 2008 as marketers scrambled to invest and learn social media as a hopeful replacement to the ever so hard email-marketing field. As marketers focused their efforts on Facebook, the same company back…

    Performance Marketing Insiderin EMail- 8 readers -
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