Marketing Integration

  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … the customer’s journey crosses technology platforms. The CRM fragmentation creates a pain that ripples to the customer experience. A 2015 Cloud Report by Netskope cites that the average enterprise uses over 100 applications across marketing and CRM. While SaaS apps drive significant efficiencies, they also create complexities for business users…

    Marketing Technology Blog- 15 readers -
  • 5 Things You Didn’t Know About Mobile Marketing

    … on their devices are most likely to receive engagement. An example of this includes free streaming music on Spotify in exchange for ads or limited skips within the stream. Consider how you might reward users in order to make them more open to your marketing. 3 You have the technology to know what your users want; therefore, why guess? Tailoring…

    Murray Newlands/ Adknowledge Blogin Mobile- 24 readers -
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