Marketing Integration

  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … the customer’s journey crosses technology platforms. The CRM fragmentation creates a pain that ripples to the customer experience. A 2015 Cloud Report by Netskope cites that the average enterprise uses over 100 applications across marketing and CRM. While SaaS apps drive significant efficiencies, they also create complexities for business users…

    Marketing Technology Blog- 13 readers -
  • 5 Things You Didn’t Know About Mobile Marketing

    … The 2015 mobile crowd aren’t robots. In fact, more than ever before, they’ll demand more control over what they engage with. To ready yourself for tomorrow’s consumers, you must have a mobile marketing strategy prepared for what the future holds. But have no fear—we’ve used our experience to bring you the best marketing trends to watch…

    Murray Newlands/ Adknowledge Blogin Mobile- 19 readers -