Marketing Interviews

  • An Interview with Giles House, SVP and CMO, of CallidusCloud

    … Download the 2016 Sales and Marketing Sentiment Study[/button]Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue. We discuss CallidusCloud’s second annual Sales…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 19 Sales Stats for Email, Phone, Voicemail, and Social Selling

    … Sales is a people business where relationships matter as much as the product, especially in the software sales industry. Business owners need someone they can rely on for their technology. They will leverage this reality, and fight for the better price, but it goes deeper than that. A sales rep and a SMB owner have to get along, and it’s more…

    Marketing Technology Blog- 26 readers -
  • The 4 Principles of Creating Desire in the Sales Process

    … The last time we did a podcast with Brett Evans, we heard his amazing advice on the Do’s and Don’ts of Writing Effective Prospecting Emails. Brett returns with another amazing interview where he walks through 4 principles to keep handy in the sales process for creating desire with your prospect. Sales is not simply a process, it’s also…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Interview: Kris Reid on SEO and Reputation Engineering

    … The Coolest Guy in SEO? Well, we interviewed him right here on the Marketing Technology Blog! Kris Reid was given that nickname by one of his clients and it stuck! He’s founder of Ardor Media Factory, a successful international SEO agency. His firm works with companies internationally to improve their website rankings, increase direct targeted…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    …. In the interview, we discuss the challenges of small to medium-sized businesses at implementing solutions, including email services. In an industry that’s overshadowed by enterprise marketing cloud platforms, the growth and health of independent marketing technology partners continue to thrive. Most of this is because the small platforms are agile and often…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Interview: Zain Raj on Marketing for Tomorrow, Not Yesterday

    … than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full of wit and hard-won wisdom that shows how truly understanding your core customer and getting back to basics, is the way that you can conquer complex problems and learn to thrive in this Cambrian era of marketing. With powerful first-hand stories…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Interview: Brad Seaman from MonsterConnect on Sales Acceleration

    … Brad Seaman is a leader in the sales industry. Being a 2nd generation call center technology pioneer, Brad was introduced to sales in his late teens and now has over 10 years of hands-on experience. After analyzing and identifying the issues in sales, Brad helped create the B2B Prospecting Enablement Solution, MonsterConnect. As well…

    Marketing Technology Blog- 17 readers -
  • Interview: Brad Seaman from MonsterConnect on Sales Acceleration

    … Brad Seaman is a leader in the sales industry. Being a 2nd generation call center technology pioneer, Brad was introduced to sales in his late teens and now has over 10 years of hands-on experience. After analyzing and identifying the issues in sales, Brad helped create the B2B Prospecting Enablement Solution, MonsterConnect. As well…

    Marketing Technology Blog- 18 readers -
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