Marketing Interviews

    • 19 Sales Stats for Email, Phone, Voicemail, and Social Selling

      Sales is a people business where relationships matter as much as the product, especially in the software sales industry. Business owners need someone they can rely on for their technology. They will leverage this reality, and fight for the better price, but it goes deeper than that. A sales rep and a SMB owner have to get along, and it’s more important for the sales rep for that to happen.

      Marketing Technology Blog- 14 readers -
  • The 4 Principles of Creating Desire in the Sales Process

    … connection with your prospect. Utilize the herd mentality to show prospects they’re safe with others who have made the same decision. If the decision sounds risky, your prospect may be less likely to want your solution. Use scarcity to explain that the opportunity must be taken advantage of or could be lost. This could be a deadline…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Interview: Kris Reid on SEO and Reputation Engineering

    … The Coolest Guy in SEO? Well, we interviewed him right here on the Marketing Technology Blog! Kris Reid was given that nickname by one of his clients and it stuck! He’s founder of Ardor Media Factory, a successful international SEO agency. His firm works with companies internationally to improve their website rankings, increase direct targeted…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    … Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet software companies. That history included the founding of GetFeedback and Kraig was the CMO of Salesforce. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Interview: Zain Raj on Marketing for Tomorrow, Not Yesterday

    … It’s not enough to play by the old rules of marketing anymore. They’ve changed – for good. In today’s world, the Insight Economy™, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we’ve moved into a new future. We’ve got educated consumers, brilliant technological advancements, and more channels…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Interview: Brad Seaman from MonsterConnect on Sales Acceleration

    … Brad Seaman is a leader in the sales industry. Being a 2nd generation call center technology pioneer, Brad was introduced to sales in his late teens and now has over 10 years of hands-on experience. After analyzing and identifying the issues in sales, Brad helped create the B2B Prospecting Enablement Solution, MonsterConnect. As well…

    Marketing Technology Blog- 6 readers -
  • Interview: Brad Seaman from MonsterConnect on Sales Acceleration

    … Brad Seaman is a leader in the sales industry. Being a 2nd generation call center technology pioneer, Brad was introduced to sales in his late teens and now has over 10 years of hands-on experience. After analyzing and identifying the issues in sales, Brad helped create the B2B Prospecting Enablement Solution, MonsterConnect. As well…

    Marketing Technology Blog- 9 readers -
  • Interview: Thaddeus Rex on the Science of Charisma

    … enterprise marketer, we identified a gap in our offering that was impacting our productivity and ability to develop strategies for our clients. Bryant noticed that some of our customers (and even our agency) honestly didn’t have a brand developed. We’re not talking about a slick logo and an elevator pitch, we’re talking about all the elements of how…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Interview: Jon Wuebben and ContentLaunch

    … of ContentLaunch, a content marketing platform built to enable and ease the burden of developing content for small to mid-sized businesses. ContentLaunch combines a content management platform on the front-end that also offers high-quality content writing & content strategy services from a team of 300 seasoned journalists, expert writers and content…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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