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This article originally appeared on Medium. I’d like you to meet someone. This is the Jargon Monster. And he is a jerk. I’d like you to meet someone else… This is the Naked Little Truth. He’s naked. Also, he always tells the truth. (I know, I know, he should have a less confusing name…) The best part of the NLT’s truth-telling is that it’s always delivered in plain Eng ...
… In the world of digital marketing, we are bombarded every day with the jargon that we ourselves have created. Article after article about Google algorithm updates, a new “how to get more likes on Facebook” article, the post about the day-old technology platform and how that can benefit your business – the list goes on and on. For those of us…