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  • Search marketers plan to attend SMX East to become martech trailblazers

    … We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights and tactics in his keynote at SMX East including…

    Marketing Land- 17 readers -
  • Attend MarTech at the lowest price possible. Register now!

    … marketing executive, practitioner or thought leader. See who’s speaking, then register before July 22 to take advantage of expiring alpha rates, our lowest rates available. Drive your digital transformation Marketing, technology and management are the three pillars of MarTech, and we’ve organized the conference around those themes. MarTech delivers…

    Scott Brinker/ Marketing Land- 12 readers -
  • [FIRST LOOK] MarTech agenda is live!

    … I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, October 2-4 in Boston. The conference program focuses on the three pillars…

    Scott Brinker/ Marketing Land- 21 readers -
  • CMOs at the wheel: How are they Driving the Modern Marketing Organization?

    … muscles to build. Marketers who misfire here risk getting left behind as their finicky customers find better solutions for their needs and their fidgety employees seek greener pastures. As you build out your marketing organization, consider how you can evolve from what was then to what is now. Here’s a summary guide, based on insights from…

    Marketing Landin How To's- 29 readers -
  • Pioneering CMOs discuss the future at MarTech

    …. About The Author Scott Brinker is the president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. He also writes a blog on marketing technology, Chief Marketing Technologist. Follow him on twitter via @chiefmartec. …

    Scott Brinker/ Marketing Land- 18 readers -
  • Meet Aetna CMO David Edelman at MarTech in Boston

    … authors are listed here. About The Author Scott Brinker is the president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. He also writes a blog on marketing technology, Chief Marketing Technologist. Follow him on twitter via @chiefmartec. …

    Scott Brinker/ Marketing Land- 24 readers -
  • 7 great reasons to attend SMX Advanced in 2 weeks

    …, Google and Bing will be presenting full days of sessions for SEM. Access to the expo and Bing/Google sessions is included with All Access and Networking passes. Compare those pass options here. Connect with search marketing leaders. You’ll get facetime with renowned speakers and the Search Engine Land editorial team. They’ve shared their knowledge…

    Marketing Landin Paid Search SEO- 13 readers -