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    • Meet Aetna CMO David Edelman at MarTech in Boston

      I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He’ll also discuss leading Aetna’s digital transformation and customer experience pivot.

      Scott Brinker/ Marketing Land- 23 readers -
    • Pioneering CMOs discuss the future at MarTech

      I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former CMOs of the three companies that led that revolution — Eloqua, HubSpot, and M ...

      Scott Brinker/ Marketing Land- 14 readers -
  • [FIRST LOOK] MarTech agenda is live!

    … and not necessarily Marketing Land. Staff authors are listed here. About The Author Scott Brinker is the president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. He also writes a blog on marketing technology, Chief Marketing Technologist. Follow him on twitter via @chiefmartec. …

    Scott Brinker/ Marketing Land- 13 readers -
  • Save the Date: SMX East is back in NYC Oct 24-26

    Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just for you, whether you’re a performance marketer, c ...

    Marketing Land- 7 readers -
  • 7 great reasons to attend SMX Advanced in 2 weeks

    …, Google and Bing will be presenting full days of sessions for SEM. Access to the expo and Bing/Google sessions is included with All Access and Networking passes. Compare those pass options here. Connect with search marketing leaders. You’ll get facetime with renowned speakers and the Search Engine Land editorial team. They’ve shared their knowledge…

    Marketing Landin Paid Search SEO- 10 readers -
  • MarTech is coming! MarTech is coming! To Boston Oct. 2-4

    … conference is the show to help you sift through the buzzwords, jargon and various advice and connects you with real world martech experts doing incredible work. P.S. I’ve recently published some round ups from our San Francisco show here and here. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land…

    Scott Brinker/ Marketing Land- 14 readers -
  • The big SMX Advanced preview

    Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant in search marketing.

    Chris Sherman/ Marketing Land- 14 readers -
    Earlier about the same topic:
  • Register for SMX Advanced this week: reserve your spot & save $400

    …%-20% when you attend as a team. See team discounts here. Hurry, early bird rates expire this Saturday! P.S. – Get a preview at some of the exceptional SEO and SEM sessions offered at SMX Advanced: About The Author Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers. Special content features, site announcements and occasional sponsor messages are posted by Marketing Land. …

    Marketing Landin Paid Search SEO- 14 readers -
  • See who attends MarTech… and why you should too!

    … Plus Pass may be the right fit! You get unlimited Expo Hall access, in addition to entry to specific networking events and our Sponsored Solutions Track — all for $99. See all that you get here. About The Author Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers. Special content features, site announcements and occasional sponsor messages are posted by Marketing Land. …

    Marketing Land- 22 readers -