Marketing Land'S Annual #Hashtag Bowl

  • 2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo

    … An exciting football game. Several very topical and relevant commercials. Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl — our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that the proverbial dust…

    Matt Mcgee/ Marketing Landin Social- 21 readers -
  • Using influencer campaigns for real-time amplification

    … By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a standalone product endorsement campaign — but it shouldn’t stand alone in a silo. When planned and executed strategically, influencer marketing can be a powerful tool to amplify all types of real…

    Marketing Landin Social- 20 readers -
  • Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday

    … or the front page of Marketing Land! About The Author Pamela Parker is Executive Features Editor at Marketing Land, MarTech Today and Search Engine Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. …

    Pamela Parker/ Marketing Land- 28 readers -
  • Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!

    … Super Bowl advertising season is underway, and Marketing Land is back with the sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all…

    Matt Mcgee/ Marketing Land- 29 readers -
  • Hashtags In Super Bowl Ads Slightly Dropped To 45% For 2016

    … Hashtags were in 45% of Super Bowl 50 ads, down 45% last year and the lowest percentage since Marketing Land has been tracking their usage with Super Bowl ads over the past five years. Still, it was a pretty healthy percentage. Twitter and Facebook tied the most mentioned social networks though neither was explicitly mentioned much…

    Danny Sullivan/ Marketing Landin Social- 29 readers -
  • Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon

    … Super Bowl advertising season is underway, and Marketing Land is back with the fifth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all…

    Matt Mcgee/ Marketing Land- 17 readers -
  • Taco Bell To Reveal Its Next Big Menu Item At Super Bowl 50…We Think

    … with the latest news around its soon-to-be released menu item on its Ta.co Feed, but stayed on message by blacking-out the campaign’s hashtag. This will be Taco Bell’s first Super Bowl appearance since 2013. About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land…

    Amy Gesenhues/ Marketing Land- 14 readers -