Marketing Land'S Annual #Hashtag Bowl

    • Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!

      Super Bowl advertising season is underway, and Marketing Land is back with the sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all that digital marketing has to offer when ...

      Matt Mcgee/ Marketing Land- 15 readers -
  • Hashtags In Super Bowl Ads Slightly Dropped To 45% For 2016

    … Hashtags were in 45% of Super Bowl 50 ads, down 45% last year and the lowest percentage since Marketing Land has been tracking their usage with Super Bowl ads over the past five years. Still, it was a pretty healthy percentage. Twitter and Facebook tied the most mentioned social networks though neither was explicitly mentioned much…

    Danny Sullivan/ Marketing Landin Social- 23 readers -
  • Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon

    … Super Bowl advertising season is underway, and Marketing Land is back with the fifth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all…

    Matt Mcgee/ Marketing Land- 11 readers -
  • Taco Bell To Reveal Its Next Big Menu Item At Super Bowl 50…We Think

    … with the latest news around its soon-to-be released menu item on its Ta.co Feed, but stayed on message by blacking-out the campaign’s hashtag. This will be Taco Bell’s first Super Bowl appearance since 2013. About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land…

    Amy Gesenhues/ Marketing Land- 8 readers -
  • SunTrust Bank Announces Its Debut Appearance As Super Bowl Advertiser

    …. SunTrust shared the above image which is a screenshot from its Super Bowl ad. A representative for the brand confirmed the bank will be releasing teaser ads before its official spot airs, with dates to be determined. About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing…

    Amy Gesenhues/ Marketing Land- 8 readers -
  • 2015 Hashtag Bowl Winners: Congrats to Facebook, McDonald’s & Bonobos

    … Advertiser Winner: McDonald’s We were impressed by the fast food giant’s unique approach to real-time advertising during this year’s Super Bowl. Rather than the typical “me first” approach that many brands used, McDonald’s celebrated all of the game’s other advertisers by using Twitter to give away either the exact product being advertised (including…

    Matt Mcgee/ Marketing Landin Social- 18 readers -
  • Here’s What Innovative Brands Did On Snapchat For The Super Bowl

    … Stories” and 44% liked “Brand Stories.” The results bode well for the future of brand involvement on the platform. According to Doug Neil, EVP of digital marketing at NBCUniversal: Snapchat’s platform was a key component for our marketing for those films [Ouija and Dumb and Dumber To]. As a new platform, we had to understand its power in terms…

    Marketing Landin Social Mobile- 15 readers -
  • The Tweets, The Ads, The Data: A Recap of the 2015 Social Super Bowl

    … agencies and brands are relaxing the day after the Super Bowl, there’s plenty more real-time marketing to come this year. I’m not just talking about big events, (like the Oscars and the Grammys) — more and more brands are finding value in incorporating smaller events and everyday trends in their social strategy. The more relevant you can…

    Marketing Landin Twitter- 22 readers -
  • Super Bowl Commercials With Hashtags Slipped To 50% In 2015

    … Fifty percent of 2015 Super Bowl ads carried hashtags, a bit of a slip from 57% from the 2014 game. Facebook was the social network most mentioned, though mentions of specific social networks were again very sparse. The numbers are from our fourth annual #Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads…

    Martin Beck/ Marketing Landin Social- 23 readers -