Marketing Landscape

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … to address their unique needs, wants, and desires. There is no room for a one-size-fits-all approach to marketing today, which means there’s no room for a one-size-fits-all approach to marketing technology. Marketers looking to take a cross-functional approach to customer engagement need to work with marketing technology vendors that have an interoperability strategy such as enabling an open-garden approach to integration. That’s how marketing ROI will expand right along with a growing martech stack. © 2016 DK New Media. …

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