Marketing Law

  • Loyalty Programs Might Cost Your Business More Than You Bargained For

    … By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker…

    {grow}- 19 readers -
  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … their online followings. If you want to recruit influencers to amplify your brand message, do it, just be smart about it. First, check out my {grow} post: a checklist for safe influence marketing. Second, work with a practicing attorney who specializes in social media law (like Sara F. Hawkins) to create a contract you can use to govern each of your…

    {grow}in Social- 20 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 26 readers -
  • Cutting, pasting, and going to court. Know your copyright rights

    … By Kerry Gorgone, {grow} Contributing Columnist As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But the legal department keeps killing your mojo with their copyright concerns. Frustrating as this experience can be, it’s…

    {grow}- 19 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … that relevant content powers marketing, it makes sense that advertisers would try to make their messaging more relevant to their audiences, as well. Enter native advertising. If you’ve been to BuzzFeed’s site lately, you’ve definitely seen native ads on display next to actual site content. The power in this form of advertising is that it doesn’t…

    {grow}in Paid Search How To's- 14 readers -
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