Marketing Law

  • Trade Libel: If you can’t say something nice, make sure you have proof

    … By Kerry Gorgone, {grow} Contributing Columnist We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. But what if they rig the game? What if the advertiser doesn’t…

    {grow}in Paid Search- 19 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … By Kerry Gorgone, {grow} Contributing Columnist By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” (Federal Trade Commission guide, Native Advertising: A Guide for Businesses). Now…

    {grow}in Paid Search How To's- 8 readers -
  • But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests

    …, at MarketingProfs. Kerry hosts the weekly Marketing Smarts podcast. Find Kerry on Google+ and Twitter. The post But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to Get into Hot Water With Mobile Marketing When does “corporate governance” help or hurt social media strategy? Brands Take Note: Bloggers are Journalists in the Eyes of the Law …

    {grow}in Social Mobile- 17 readers -
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