Marketing Law

  • Loyalty Programs Might Cost Your Business More Than You Bargained For

    … By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker…

    {grow}- 19 readers -
  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … not incorporating influencer marketing into your mix, you should at least be thinking about it. But before you take the plunge, lay some groundwork. I’ve covered the legal risks that arise in influencer marketing and blogger outreach here on {grow} and on my blog at KerryGorgone.com, so go check out those posts if you need a refresher in the importance…

    {grow}in Social- 20 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 26 readers -
  • Cutting, pasting, and going to court. Know your copyright rights

    … By Kerry Gorgone, {grow} Contributing Columnist As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But the legal department keeps killing your mojo with their copyright concerns. Frustrating as this experience can be, it’s…

    {grow}- 22 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … policy statement on deceptively formatted advertisements” giving advertisers and publishers alike a heads up: deceptive native ads will not be tolerated. So how can your brand capitalize on native advertising without breaking the law? The FTC offers some insight in their guide, “Native Advertising: A Guide for Businesses.” Here are a few key…

    {grow}in Paid Search How To's- 15 readers -
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