Marketing Law

    • STOP: Don’t Use Influencer Marketing Without Reading This Post

      By Kerry Gorgone, {grow} Contributing Columnist Influencer marketing is more popular than ever. Brands like Adobe, Verizon, and many other brands have all tapped influencers to achieve their marketing goals, and it’s working. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing.

      {grow}in Social- 16 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … yourself on the wrong end of a lawsuit. Here’s a quick and dirty guide to staying on the right side of the law when discussing competing brands and products. Don’t discuss brands at all: talk about your audience instead. The most effective marketing doesn’t discuss your competition (or even you). Instead, it focuses on your audience—their challenges…

    {grow}in Paid Search- 23 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … that relevant content powers marketing, it makes sense that advertisers would try to make their messaging more relevant to their audiences, as well. Enter native advertising. If you’ve been to BuzzFeed’s site lately, you’ve definitely seen native ads on display next to actual site content. The power in this form of advertising is that it doesn’t…

    {grow}in Paid Search How To's- 10 readers -
  • But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests

    …, at MarketingProfs. Kerry hosts the weekly Marketing Smarts podcast. Find Kerry on Google+ and Twitter. The post But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to Get into Hot Water With Mobile Marketing When does “corporate governance” help or hurt social media strategy? Brands Take Note: Bloggers are Journalists in the Eyes of the Law …

    {grow}in Social Mobile- 20 readers -
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