Marketing Law

    • Trade Libel: If you can’t say something nice, make sure you have proof

      By Kerry Gorgone, {grow} Contributing Columnist We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. But what if they rig the game? What if the advertiser doesn’t mention that they let the staine ...

      {grow}in Paid Search- 17 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … that relevant content powers marketing, it makes sense that advertisers would try to make their messaging more relevant to their audiences, as well. Enter native advertising. If you’ve been to BuzzFeed’s site lately, you’ve definitely seen native ads on display next to actual site content. The power in this form of advertising is that it doesn’t…

    {grow}in Paid Search How To's- 8 readers -
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