Marketing Madness

    • Accenture Just Makes Shit Up

      First, let’s ignore the fact that we’ve just learned that advertising agencies seem to be engaged in price fixing in order to ad more bullshit charges onto media. That should be enough to really piss you off and not trust any sort of agency, consulting company or “expert” ever again. Then there is this graphic from Accenture, which I’m pretty sure they have no idea what it me ...

      Pace Lattin/ Performance Marketing Insider- 19 readers -
    • Daily Motion Introduces New Ad Option

      Daily Motion, the popular video website that allows users to upload videos to its website to be viewed and shared by others, is expanding its advertising offerings. Starting in early 2017, advertisers will have an added option for mobile advertising, vertical pre-roll ads. The aim of the new format of video advertising is to maximize mobile completion rates by creating a mor ...

      Michael Levanduski/ Performance Marketing Insider- 19 readers -
  • Publicis Groupe: Ad Fraud Rampant Even on Facebook

    … Publicis Groupe CEO Maurice Levy believes that advertising fraud is killing the industry, and that even Facebook is clueless how to combat it. Levy made the comments at a CNBC marketing panel in Davos today, amid continued concern over the reliability of digital advertising metrics. He noted that advertising agencies “are not comfortable…

    Pace Lattin/ Performance Marketing Insiderin Social- 6 readers -
  • New Affiliate Program Launched for TIPLIX

    … of a new affiliate marketing program. They are partnering with Income Access to run the new program, as well as using their ad serving tools. TIPLIX is offering a limited time perk to new people signing up through the program where they will get €100 bet when they register. With a little luck, this could give the users a nice amount of money to use…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 5 readers -
  • Snapchat Starting Precise Ad Targeting using Oracle Data Cloud

    …, steps like this will only add value to the company. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insiderin Social- 4 readers -
  • Vemma Affiliate Pyramid Scheme Settles with FTC

    … and was not declared a pyramid scheme. Under the settlement, the Tempe-Arizona-based multi-level marketing (MLM) health and wellness beverage company will no longer be able to pay its distributors unless the so-called “affiliates” gain most of their revenue from actual sales to real customers, not just other downstream affiliate distributors. “Unfortunately…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 16 readers -
  • Even Brief Ad Views Can be Effective

    Research done by Facebook shows that mobile ads that last 1 second or less, are still effective at increasing brand awareness, along with key message recall and retention, among other desirable effects. Studies show that across Asia, users spend more time using mobile devices than they do sitting in front of a television.

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Google Introduces New Mobile-First Index Bot

    …% mobile-first bots, however, barring any significant issues, the future for the desktop bot is limited. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insiderin Google- 15 readers -
  • IAB Wants to Stop Measuring Impressions

    The IAB and MRC (Media Ratings Council), are looking to change the standards for measuring mobile and desktop advertisements. Traditionally, an ad is counted as being delivered based on when the server that the ad resides on, responds to the request to send the ad. The Mobile Marketing Association (MMA), along with the IAB and MRC, are looking to make a change to how this measurement occurs.

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
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