Marketing Madness

  • In Memoriam Kyle James Terry

    … that we do. Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs. …

    Pace Lattin/ Performance Marketing Insider- 11 readers -
  • AdsNative Takes Fraud Seriously with FraudLogix

    … the monetization platform pre-bid blocking capabilities for mobile, display, video, in-app and desktop environments. “The major advantage of working with Fraudlogix is that we leverage the entire data set collected by their pixel footprint, giving AdsNative the ability to see and detect malicious actors that are affecting any part of the digital marketing…

    Pace Lattin/ Performance Marketing Insider- 14 readers -
  • PepperJam Integrates with Shopify

    … Pepperjam, a full service performance marketing company, today announced its integration with Shopify Inc., the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. As a major affiliate network integrated with Shopify, Pepperjam empowers brands using Shopify’s ecommerce platform…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 10 readers -
  • Ad Agencies Looking for Additional VR/AR Campaigns

    … process than just making a simple video ad, brands will undoubtedly find it is worth the effort. It is now up to ad agencies, or better yet, industrious entrepreneurs, to come up with high quality VR/AR ads that can fill the obvious need. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Destruction Plan for Yahoo Released

    … is getting due to the two major data hacks that Yahoo experienced. Verizon is still paying nearly $4.5 billion for the iconic Internet company. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he…

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
  • Location Based Advertisements On The Rise

    … higher engagement.” He also stated, “The data on our platform shows that ad requests are enriched by GPS information, and location data has a higher value on exchanges.” Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every…

    Michael Levanduski/ Performance Marketing Insiderin Mobile- 14 readers -
  • There are 48 Million Twitter Bots

    Not that Twitter needs any more bad news to come out about their social network, but a new study has found that nearly a sixth of all their active accounts are likely bots. Last month Twitter said that they have about 319 million monthly active users throughout the world, which is quite an impressive number.

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
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