Marketing Madness - Page 28

  • Super Bowl Hashtags Dropping Fast

    … is losing popularity. Website URLs are moving up in ads, appearing in 41% of ads this year. It may be the start of a trend where companies encourage consumers to go to their website directly rather than using the social media accounts as a stopping point. Not surprisingly, the trends in digital marketing often change quickly based on what is working…

    Michael Levanduski/ Performance Marketing Insiderin Social- 16 readers -
  • ClicksMob Bought by XL Media

    … Israeli digital marketing firm XL Media has agreed to buy ClicksMob, a mobile performance marketing platform for $5.1m, in a bid to increase its reach in the Asian market. The acquisition is expected to increase the company’s presence in Asia as over 30% of ClicksMob revenues last year were generated in the region. ClicksMob, which is expected…

    Pace Lattin/ Performance Marketing Insiderin Affiliate Mobile- 20 readers -
  • Canadians Becoming Addicted to Apps in 2016

    … in global use. In Canada, the majority of the time people spent on apps was for keeping in touch with others. This includes messaging apps and social media apps. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche…

    Michael Levanduski/ Performance Marketing Insider- 19 readers -
  • Google AMP Ads load 6X Faster!

    … ads contributes to 13% more revenue on campaigns. Moving to the AMP standard is clearly something that all marketers should at least look into to see if it is a viable option in their situation. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range…

    Michael Levanduski/ Performance Marketing Insiderin Google- 18 readers -
  • Report: Native Ads Require Long Term Commitment for Success

    … to this report, a properly tweaked native ad running for at least six months is going to produce the best results. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 19 readers -
  • 90% Hate Programmatic Contracts

    … Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective. It is also very popular, especially with larger brands that find the convenience of having a significant portion of their digital ads automatically handled for them without the need of having human…

    Michael Levanduski/ Performance Marketing Insider- 18 readers -
  • Making Ads You can Really Feel?

    … excitement levels of 30% and happiness levels of 37%, whilst TouchSense Ads by Immersion saw excitement jump to 38% and happiness rose to 44%. Dmitry Lipkin, Senior Director, global marketing at Immersion, explains that the touch-emotion connection is innate to people and how they perceive the world. “Using touch in ads shows advertisers how they can…

    Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • We Must Adopt Attention Metrics in Brand Advertising Now

    … of it. Jacob L. Nelson and James G. Webster of the International Journal on Media Management at Northwestern University recognized the need to further evolve media measurement. They designed a research study to analyze the relationship between the amount of time visitors spend on sites, news sites in particular, and the number of unique visitors…

    Pace Lattin/ Performance Marketing Insider- 18 readers -
  • Don’t Kill Native Off — Especially on Mobile

    … acquisition by Criteo. I suspect it’s the pesky recommendation widgets whose numbers are tanking right now. While I won’t mention any names, many providers of these services encourage linkbait-like headlines and unflattering celebrity photos to promote marketing materials poorly masquerading as editorial. If a user is foolish enough to click through…

    Performance Marketing Insiderin Paid Search Mobile- 26 readers -
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