Marketing Madness - Page 5

  • Chief Marketers Worried About Brand Safety First

    … When chief marketing officers look at their digital marketing strategy, they are taking brand safety concerns very seriously. There are a number of potential safety problems with digital marketing including the risk of advertising on undesirable pages, having your ads go unseen, and ad fraud in general. According to research from Outfit…

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • The Pope Hires an Online Marketing Firm

    … When most people think about the Catholic Church, SEO and digital marketing might not be the first thing that comes to mind. Despite that, however, the Vatican has hired Accenture Interactive to come on as a strategic partner to help create a ‘new online identity.’ The Ministry of Communications of the Vatican has selected this agency because…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Caesar’s Casino Manager Ruben Dowling of 33 Group is Nazi

    … Caesar’s Casino Manager Ruben Dowling of 33 Group is Nazi Marketing Madness By Pace Lattin 2017-12-18 Caesar’s Casino Manager Ruben Dowling of 33 Group is Nazi Caesar’s Casino Manager Ruben Dowling of 33 Group is Nazi Caesar’s Casino Manager Ruben Dowling of 33 Group is Nazi Pace Lattin is one of the top experts in interactive advertising…

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Top Digital Marketing Trends for 2018 Success

    … PACEDm.com Staying up-to-date on digital marketing trends is essential to online success. You need to know how to better reach your audience, engage them, and convert. The following digital marketing trends are a sure fire way to 2018 success. Did you know that U.S. marketers will spend up to $113 billion dollars in digital advertising by 2020…

    Nick Rojas/ Performance Marketing Insider- 10 readers -
  • Ad Fraud is Still the Biggest Concern for Transparency Issues

    A new study was released from iotec, which is a media buying platform. The study looked at a variety of concerns that marketers and brands have in regards to mobile advertising and other related topics. Part of the report was based on a survey of 500 marketers based in the UK to learn more about what types of issues they were most concerned about. The number one issue was ad fraud, which 49.

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Sponsored Content is Read More on Mobile

    New data that was recently published from Pressboard found that sponsored content is read longer by people who are on mobile devices. Those on a desktop look at content for an average of 71 seconds, but on a mobile device, that goes up to 79 seconds. While this isn’t a huge difference, it is just one more advantage of focusing on mobile traffic as a marketer.

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • Belgium Government Warns of Harsher Digital Advertising Code

    … Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Woot: IAB Publishes New Transparency Guide

    … the information they need. It is also a good step in the right direction when it comes to encouraging people throughout the industry to start asking questions about how things can be improved. The transparency guide can be found HERE. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Bad News: Facebook Ending Paid Video Program

    … video, is popular enough on its own to no longer require the paid production of these services. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insiderin Social Facebook- 9 readers -
  • Hackers Responsible for Major Internet Outages & Ad Fraud Plead Guilty

    … appreciates. He is extremely remorseful and accepts full responsibility for his actions.” Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
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