Marketing Madness

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  • Facebook Updates Policies on What Qualifies as Content

    Facebook has updated their branded content policy to provide clarity regarding what exactly qualifies for this type of content. Two years ago they removed their restrictions for branded content when they released their content tagging system. Since then, however, ‘organic’ posts that have been published by marketers where content creators were compensated in some way has gone up significantly.

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Facebook CMO Is Retiring

    … One of the best known names in marketing, Gary Briggs, is retiring from his post as the Chief Marketing Officer at Facebook. Briggs joined Facebook in August of 2013, and prior to that he was Google’s VP of consumer marketing, and served as the CMO of Motorola Mobility after Google acquired them. He also served in prominent roles at both eBay…

    Michael Levanduski/ Performance Marketing Insiderin Social- 9 readers -
  • eBay Implementing Ads.txt Program to Fight Ad Fraud

    … confidence they are buying authentic publisher inventory.” The system should help eBay in particular, which has suffered from domain spoofing issues in the past, and continues to have them as a primary source of fraud. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes…

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • Wow: Netflix Increasing Ad Budget by 54% in 2018

    … base. To do this, Netflix has announced that they are increasing their marketing budget by 54% in 2018, which will bring their total spend to more than $2 billion. This is a massive increase, and it comes at a time when many other similar industries are actually cutting back on their marketing budgets. Since Netflix doesn’t run ads and they make…

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Amazon Turning to Advertising to Boost Profits

    … opportunities and essentially flood the market with lots of new ad slots to be filled. This could drive the prices down for ads, at least initially. The growth of digital ads overall, however, would fill those spots and return the prices to their general upward trend quite quickly. Michael Levanduski is the assistant editor of Performance Marketing Insider…

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • Missy Ward, Affiliate Summit

    … After spending over a dozen years in Marketing Departments of various companies and managing her own affiliate sites, Missy Ward founded Affiliate Summit Corporation in 2003 with her business partner, Shawn Collins on a $400 investment. In 2017, Clarion Events acquired Affiliate Summit Corporation, which includes the Affiliate Summit tradeshow…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 6 readers -
  • 3 Second Ad Clips Coming to Snapchat?

    … with just a swipe, and most people only watch for less than a second, so three seconds does seem like a good compromise. The rumors of three second advertisements on this system haven’t yet been confirmed yet, so we’ll keep an eye on their news to see what they actually end up doing. Michael Levanduski is the assistant editor of Performance Marketing…

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
  • Google is Expanding the ‘Mute This Ad’ Feature

    … editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
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