Marketing Management

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.
Posts about Marketing Management
  • 5 Disruptions to Marketing, Part 3: Vertical Competition

    … disruptor or the vertically disrupted? The next article in this series, Part 4: Digital Everything, will be published soon. If you found this article relevant, you should plan to attend the MarTech conference series, where leading practitioners and experts share their experiences and insights at the evolving intersection of marketing, technology, and management. The post 5 Disruptions to Marketing, Part 3: Vertical Competition appeared first on Chief Marketing Technologist. …

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • 5 Disruptions to Marketing, Part 1: Digital Transformation

    The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. I confess, those things aren’t my cup of tea. But it is a serious call to prepare yourself for a transformative year ahead. I believe that marketing is in the middle of five major disruptions that are reshaping our whole industry and profession.

    Scott Brinker/ Chief Marketing Technologist- 40 readers -
  • An open letter to the editor of AdAge on boring martech

    ….) AdAge seeded my fascination with marketing, and I’m grateful for the inspiration I’ve drawn from your pages over the past four decades. So it’s with great respect that I say: you’re wrong that martech is boring — or that it should be. I understand that being pitched a stream of tech jargon causes your eyes to glaze over. I imagine many of your…

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • Marketing technology utilization takes a major swing upward

    … has dropped by more than half to 15%. This signals that the discipline of marketing technology management is shifting beyond “tool selection” and “tool operation” as its top challenges. Which is a good thing, because those tasks, while important and necessary, are inherently an intermediate step to fulfillment of the real mission: delivering…

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • Everybody has a plan — until they get digitally disrupted

    … the digital vortex. PROMOTIONAL ALERT: lead author Michael Wade will be one of our featured speakers at MarTech Europe, November 1-2, presenting Digital Disruption Deconstructed. This is your last week to purchase tickets at the discounted “beta” rate — prices increase after September 30. The post Everybody has a plan — until they get digitally disrupted appeared first on Chief Marketing Technologist. …

    Scott Brinker/ Chief Marketing Technologist- 7 readers -
  • MarTech Europe is just 2 months away, don’t miss out

    … of the agenda, which features 25+ sessions — one more special, closing session to be announced soon — covering a wide range of contemporary topics at the dynamic intersection of marketing, technology, and management: IT/marketing collaboration and governance marketing-powered digital transformation case studies marketing operations frameworks…

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
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