Marketing Management

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.
Posts about Marketing Management
  • Is inbound vs. outbound antiquated in an ABM world?

    … The following is a guest article by Sangram Vajre, co-founder and CMO of Terminus, founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco, May 9-11. We all know the B2B marketing technology landscape continues to grow. Gartner predicts…

    Scott Brinker/ Chief Marketing Technologistin EMail- 27 readers -
  • VIDEO: 5 disruptions reshaping marketing as we know it

    … Valentine’s Day is a holiday for celebrating love — either that or, depending on who you ask, an evil plot by the floral-industrial complex. This past Valentine’s Day, I gave homage to my professional love, the wild and wonderful field of marketing technology, with a hour-long webinar on 5 Disruptions That Are Reshaping Marketing As We Know…

    Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • The only marketing prediction you need for 2017

    … sequestering all your innovation in a separate “lab,” you’re doing it wrong. Everyone in marketing should have a portion of their job that’s dedicated to tinkering beyond the status quo. For process, you must adopt agile management practices. There are a variety of lean and agile methodologies to choose from, or you can tailor your own variation…

    Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • 5 Disruptions to Marketing, Part 2: Microservices & APIs

    … management and development in “marketing” by companies. Even if martech vendors and iPaaS solutions make a lot of this interconnectivity drag-and-drop, there will almost always be some need for more bespoke functionality. This is simply an effect of the digital transformation described in Part 1. Who will do this software work? One approach…

    Scott Brinker/ Chief Marketing Technologist- 25 readers -
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