Marketing Management

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.
Posts about Marketing Management
  • An open letter to the editor of AdAge on boring martech

    ….) AdAge seeded my fascination with marketing, and I’m grateful for the inspiration I’ve drawn from your pages over the past four decades. So it’s with great respect that I say: you’re wrong that martech is boring — or that it should be. I understand that being pitched a stream of tech jargon causes your eyes to glaze over. I imagine many of your…

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • Marketing technology utilization takes a major swing upward

    … has dropped by more than half to 15%. This signals that the discipline of marketing technology management is shifting beyond “tool selection” and “tool operation” as its top challenges. Which is a good thing, because those tasks, while important and necessary, are inherently an intermediate step to fulfillment of the real mission: delivering…

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • Everybody has a plan — until they get digitally disrupted

    … the digital vortex. PROMOTIONAL ALERT: lead author Michael Wade will be one of our featured speakers at MarTech Europe, November 1-2, presenting Digital Disruption Deconstructed. This is your last week to purchase tickets at the discounted “beta” rate — prices increase after September 30. The post Everybody has a plan — until they get digitally disrupted appeared first on Chief Marketing Technologist. …

    Scott Brinker/ Chief Marketing Technologist- 7 readers -
  • MarTech Europe preview: here’s what to expect in 6 weeks

    We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to a ...

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • MarTech Europe is just 2 months away, don’t miss out

    … of the agenda, which features 25+ sessions — one more special, closing session to be announced soon — covering a wide range of contemporary topics at the dynamic intersection of marketing, technology, and management: IT/marketing collaboration and governance marketing-powered digital transformation case studies marketing operations frameworks…

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • MarTech Europe agenda posted — alpha rate expires next week

    …, and as this latest study reveals, understanding how to manage marketing technology has become one of the most important skills for senior marketers to be successful. MarTech is the world’s premier, vendor-independent conference dedicated to addressing the global intersection of marketing, technology, and management. Here is just a brief overview of what you can…

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • The radical NoMQL movement in content marketing

    … Let me start by saying that if you get the joke in the above tweet — even if you don’t find it a particularly good joke — you have marketing technologist street cred. This story starts with a post I read by Dave Gerhardt, the head of marketing at Drift, which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re…

    Scott Brinker/ Chief Marketing Technologistin Content- 13 readers -
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