Marketing Management

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.
Posts about Marketing Management
  • Martech and the modern marketing org (study results)

    … and supporting their respective tools: marketing automation, content management systems (CMS), CRM, digital asset management (DAM), product information management (PIM), etc. Infrastructure team members were a more technical group, building and maintaining databases and integrating systems together. These were roles that classically would have been based…

    Scott Brinker/ Chief Marketing Technologist- 25 readers -
  • Where does martech fit in Dun & Bradstreet’s marketing org?

    … marketing leaders from Healthgrades: Jay Wilson, SVP of marketing platforms & services, and Correy Honza, director of marketing technology. Don’t miss an opportunity to meet Rishi and Erica and dozens of other leading executives at the intersection of marketing, technology, and management at MarTech in Boston this fall. Early bird “beta rates” expire August 26. The post Where does martech fit in Dun & Bradstreet’s marketing org? appeared first on Chief Marketing Technologist. …

    Scott Brinker/ Chief Marketing Technologist- 25 readers -
  • The Grand View of Martech: A Martech Manifesto (DRAFT)

    …. Management. Content. Code. Corporate. The creative. The nerd. The suit. Three different disciplines. Three different domains. Three different clichés. Divided by decades of conceptual and cultural barriers, these tribes have been entrenched in their separate identities. There were marketing conferences, which technologists didn’t attend. Tech…

    Scott Brinker/ Chief Marketing Technologist- 12 readers -
  • Is marketing technology entering a post-platform era?

    … team right away. The integrations managed by iPaaS solutions aren’t limited to marketing either. They connect to hundreds of other cloud-based applications for sales, customer service, finance, HR, project management, and so on. Given that the average enterprise uses 1,000 cloud-based apps today, easy cross-app data sharing is valuable to many…

    Scott Brinker/ Chief Marketing Technologist- 22 readers -
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