Marketing Management

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.
Posts about Marketing Management
    • An open letter to the editor of AdAge on boring martech

      Dear Ken Wheaton, I read your editorial from October 3, Martech Is So Boring — and It Should Stay That Way, and felt compelled to respond. First, let me say how influential AdvertisingAge has been to me. Growing up in the 80’s, when my parents ran a small agency, I eagerly read copies at their office each week. (Yeah, I was a strange kid.

      Scott Brinker/ Chief Marketing Technologist- 14 readers -
    • Call for speakers for MarTech 2017 in San Francisco

      Wow, this year is flying by — and definitely without a dull moment in marketing technology. If you’re bored, you’re doing it wrong. And 2017 promises to be an even more spectacular whirlwind of change and innovation. Speaking of 2017, I’m excited to announce that the next MarTech Conference will take place in San Francisco on May 9-11, 2017.

      Scott Brinker/ Chief Marketing Technologist- 13 readers -
    • Marketing technology utilization takes a major swing upward

      Good news! Marketing technology — as a sector and a discipline — is starting to mature. “Massive vendor consolidation?” you might ask hopefully. Well, not necessarily — at least not in aggregate. I’ll let you know if we’ve finally passed peak martech (as I not-quite-predicted last year) once I start working on the 2017 version of the marketing technology landscape.

      Scott Brinker/ Chief Marketing Technologist- 9 readers -
  • Everybody has a plan — until they get digitally disrupted

    … the digital vortex. PROMOTIONAL ALERT: lead author Michael Wade will be one of our featured speakers at MarTech Europe, November 1-2, presenting Digital Disruption Deconstructed. This is your last week to purchase tickets at the discounted “beta” rate — prices increase after September 30. The post Everybody has a plan — until they get digitally disrupted appeared first on Chief Marketing Technologist. …

    Scott Brinker/ Chief Marketing Technologist- 7 readers -
  • MarTech Europe preview: here’s what to expect in 6 weeks

    We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to a ...

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • MarTech Europe is just 2 months away, don’t miss out

    … of the agenda, which features 25+ sessions — one more special, closing session to be announced soon — covering a wide range of contemporary topics at the dynamic intersection of marketing, technology, and management: IT/marketing collaboration and governance marketing-powered digital transformation case studies marketing operations frameworks…

    Scott Brinker/ Chief Marketing Technologist- 8 readers -
  • MarTech Europe agenda posted — alpha rate expires next week

    …, and as this latest study reveals, understanding how to manage marketing technology has become one of the most important skills for senior marketers to be successful. MarTech is the world’s premier, vendor-independent conference dedicated to addressing the global intersection of marketing, technology, and management. Here is just a brief overview of what you can…

    Scott Brinker/ Chief Marketing Technologist- 9 readers -
  • The radical NoMQL movement in content marketing

    … Let me start by saying that if you get the joke in the above tweet — even if you don’t find it a particularly good joke — you have marketing technologist street cred. This story starts with a post I read by Dave Gerhardt, the head of marketing at Drift, which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re…

    Scott Brinker/ Chief Marketing Technologistin Content- 12 readers -
  • Keeping marketing technology integration in perspective

    … I acknowledge: finding, learning about, and integrating new marketing technologies is challenge for marketers today. But as a new report from Wrike shows — How Marketers Get Things Done: The State of Agile Marketing in 2016 — it’s not the top challenge. It’s fifth. And a good ways below the top challenge. The top five challenges marketers face…

    Scott Brinker/ Chief Marketing Technologist- 9 readers -
  • MarTech Europe 2016 call-for-speakers is now open

    …. The deadline for submissions is Friday, 10 June. Here are a few things to consider as you prepare an application: We’re seeking cutting-edge presentations at the intersection of marketing, technology, and management. That is the sweet spot that our audience — mid-to-senior level marketing executives, marketing technologists, digital leaders…

    Scott Brinker/ Chief Marketing Technologist- 9 readers -
  • What can marketers learn from the sciences? Quite a lot

    … Gord Hotchkiss has been one of my sources of professional inspiration for over decade. One of the pioneers of the search marketing industry, Gord has always had a special talent for blending marketing savvy with broader social and scienfitic thinking in the face of disruptive technologies. He’s masterful at putting the quirks of modern marketing…

    Scott Brinker/ Chief Marketing Technologist- 4 readers -
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