Marketing Measurement

  • 5 Dimensions of Marketing Operations Excellence

    … that facilitate sales and marketing alignment. Just 24% of salespeople say there is good collaboration between marketing and sales Tweet This!. Systems Integration – Marketing Operations ensures all systems and tools involved will improve customer communication. I’d add that the goal should be a single view of the customer that’s shared throughout…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 11 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … the first step or two). 1. Find the right metrics Better metrics start by answering a pretty simple question: would you spend money to change that number? You are investing time and money into your marketing, you need measure what justifies that investment! There is, of course, an obvious answer for many of us that meets this test: profit…

    Eric Wittlake/ {grow}- 16 readers -
  • The Best Way to Measure Thought Leadership

    … measurement around those outcomes. So what will happen? Your business will grow. It is the ultimate outcome, but it is impacted by far too many things to be the metric for one program or initiative. More people will come to you, looking to hire you (or looking to work for you). This is closer, but it is still too broad. People will want…

    Eric Wittlake/ {grow}- 6 readers -