Marketing Message

  • Personalized Marketing: Choosing your targets wisely

    … A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product…

    David Kirkpatrick/ MarketingSherpa Blog- 9 readers -
  • How to Create Marketing Messages People Will Look Forward To

    I never thought I would find myself looking forward to receiving emails from a yoga studio. I’ve never done yoga. I don’t know anything about yoga. And something tells me I wouldn’t be very good at it. But when my girlfriend Ashley told me I had to see the emails from her favorite yoga studio, I decided to check them out.

    Ryan Pinkham/ Constant Contact- 6 readers -
  • If You Love Your Marketing, Set It Free

    … this type of activity. Essentially, Ikeahackers was giving IKEA customers ideas and reasons to buy more of its products. The legal team at IKEA doesn’t see it that way. I’m not an anarchist, I understand rules need to be followed. I also understand, rules need to be adapted as times change, and interpreted accordingly. I also think it’s time…

    Lisa Gerber/ Vocus Blog- 9 readers -