Marketing Message

  • Personalized Marketing: Choosing your targets wisely

    … A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product…

    David Kirkpatrick/ MarketingSherpa Blog- 9 readers -
  • If You Love Your Marketing, Set It Free

    … It’s hard to give up control of our babies. What happens if I turn my back for a minute? Will they fall? Will they make a bad decision? What if I’m not there for a split second to make sure everything goes as it should? I’m not giving parenting advice, I’m giving marketing advice. We can’t always be there to defend our brands. While some…

    Lisa Gerber/ Vocus Blog- 7 readers -
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