Marketing Message

  • Personalized Marketing: Choosing your targets wisely

    … A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product…

    David Kirkpatrick/ MarketingSherpa Blog- 12 readers -
  • If You Love Your Marketing, Set It Free

    … not privy to inside conversation so I can only speculate based on what I’ve read, but I want to address a bigger topic. Brands should understand by now, we can’t and should not attempt to control the message. We never had control despite thinking we did back in the days before digital media, when marketing was a broadcast and not an online…

    Lisa Gerber/ Vocus Blog- 9 readers -
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