Marketing Metrics

  • Ask a Content Guy: What Content Metrics Really Matter?

    … this question is phrased because it sounds like we’re deliberating the Oscars. Which metric really mattered this year, Wesley? Well I’d say Brand Awareness has had a tremendous impact on our cultural consciousness, wouldn’t you? Right now, there’s a temptation in content marketing to divide metrics into two camps: useless and magical. But when it comes…

    Joe Lazauskas/ The Content Strategist- 12 readers -
  • The Devil’s Data Dictionary – Book Interview

    … a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of? This: Contact information Name: Jim Sterne Company: Rising Media, Inc. Blog: http://www.emetrics.org/blog/ Book(s): Social Media Metrics: How to Measure and Optimize Your Marketing Investment (2010), 101 Things You Should Know…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    … businesses make. Mistake #1: Focus on the Wrong Metrics The sheer volume of data available to analyze marketing today is mindboggling. Google Analytics, by itself, provides so much data that you can eat up an entire weekend analyzing it – only to discover it ultimately leads to contradictory conclusions depending on what data you prioritize. And that’s…

    Marketing Technology Blogin Social Content- 20 readers -
  • Marketing Matters

    … travel and engage in these conversations? The CEO – perhaps, but top marketing exec is a logical choice, provided he or she knows how to ask probing questions and uncover valuable information. Marketing and sales are aligned. Here is a sample question. How did an initiative rise from “nice to have” to “must have?” Make learning buyers your priority for 2016! What do you think? Love comments and good marketing questions. Filed under: BtoB Marketing, Management best practices, Marketing, Marketing Metrics…

    Jeff Ogden/ Fearless Competitor- 12 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … into the types of messages that are resonating with your audience. This is why it’s so important to have tools to track your marketing results. If you’re sending emails to your customers for example, you’ll want to choose an email service that gives you insights like opens and clicks, so you can find out what messages are catching your audience’s attention…

    Dave Charest/ Constant Contactin EMail- 19 readers -
  • Drive More Ecommerce Sales by Doing These 5 Things

    …. With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things. #1: Use Re-targeting Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after…

    Jon Correll/ conversionvoodoo.comin Social EMail- 17 readers -
  • B2B Data-Driven Marketing – Book Interview

    … of historical, culinary and artistic merit. I still visit friends in Japan every couple of years. Q: Is there a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of? I’ve been a guest blogger at Biznology, Mike Moran’s digital marketing blog for over three years. I am pretty happy…

    Heidi Cohen/ Heidi Cohen- 42 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … the first step or two). 1. Find the right metrics Better metrics start by answering a pretty simple question: would you spend money to change that number? You are investing time and money into your marketing, you need measure what justifies that investment! There is, of course, an obvious answer for many of us that meets this test: profit…

    Eric Wittlake/ {grow}- 21 readers -
  • Earned Media Metrics: How To Track Your Results

    … defined Just as experts differ in how they define earned media, they differ in how they define earned media metrics. Here’s how 37 marketing and PR experts track earned media and the metrics they use. (Here are 34 earned media examples to help you.) 1. Typically, marketers are looking at impressions, responses, shares, ‘likes’ or ‘favorites…

    Heidi Cohen/ Heidi Cohenin SEO How To's- 28 readers -
  • Are You Looking at the Best Marketing Metrics?

    …-centric, business-centric goals—and channel marketers should be using their campaign- and channel-level metrics to set themselves up to achieve those higher level goals. The year is still young. It’s not too late to revisit your key performance indicators for 2015 and re-orientate them around the customer and business metrics that really matter, and avoid prioritizing metrics like opens, clicks, and list growth that can undermine top-line performance. Let’s get everyone focused on the same goals. …

    Convince and Convertin Mobile EMail- 18 readers -
  • Four online marketing metrics to obsess about

    … race with breath-taking, epic videos. Eventually computers will be creating Grade A content for us with a push of a button. But traffic alone will never create an audience who loves your business. Four online marketing metrics So what does matter? There is no one-size-fits-all answer, but here are the four metrics that I pay attention…

    {grow}- 16 readers -