Marketing Metrics

  • Ask a Content Guy: What Content Metrics Really Matter?

    … this question is phrased because it sounds like we’re deliberating the Oscars. Which metric really mattered this year, Wesley? Well I’d say Brand Awareness has had a tremendous impact on our cultural consciousness, wouldn’t you? Right now, there’s a temptation in content marketing to divide metrics into two camps: useless and magical. But when it comes…

    Joe Lazauskas/ The Content Strategist- 12 readers -
  • The Devil’s Data Dictionary – Book Interview

    … a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of? This: Contact information Name: Jim Sterne Company: Rising Media, Inc. Blog: http://www.emetrics.org/blog/ Book(s): Social Media Metrics: How to Measure and Optimize Your Marketing Investment (2010), 101 Things You Should Know…

    Heidi Cohen/ Heidi Cohen- 17 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    … this transformation. They continue to focus marketing on telling and selling. They send bulk emails, template postcards, and rely on discounts to retain their customers. Consumer-defined brands, on the other hand, focus their marketing on customer experience and relationship. They send thank you notes, satisfaction emails and deliver a consistent, world-class…

    Marketing Technology Blogin Social Content- 19 readers -
  • Marketing Matters

    … travel and engage in these conversations? The CEO – perhaps, but top marketing exec is a logical choice, provided he or she knows how to ask probing questions and uncover valuable information. Marketing and sales are aligned. Here is a sample question. How did an initiative rise from “nice to have” to “must have?” Make learning buyers your priority for 2016! What do you think? Love comments and good marketing questions. Filed under: BtoB Marketing, Management best practices, Marketing, Marketing Metrics…

    Jeff Ogden/ Fearless Competitor- 12 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … into the types of messages that are resonating with your audience. This is why it’s so important to have tools to track your marketing results. If you’re sending emails to your customers for example, you’ll want to choose an email service that gives you insights like opens and clicks, so you can find out what messages are catching your audience’s attention…

    Dave Charest/ Constant Contactin EMail- 18 readers -
  • Drive More Ecommerce Sales by Doing These 5 Things

    …! We can help you find ways to drive more eCommerce sales to your website. Contact us today. We’ll provide you with our FREE site performance analysis to help you decipher how you can use these seven email marketing tips for conversion rate optimization. Image: Tax Credits The post Drive More Ecommerce Sales by Doing These 5 Things appeared first on Landing Page Optimization Blog. …

    Jon Correll/ conversionvoodoo.comin Social EMail- 17 readers -
  • B2B Data-Driven Marketing – Book Interview

    … to know about Email Marketing. The Ultimate Email Marketing Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Email Marketing related decisions. The following kit contents will help you get the most out of your Email Marketing research: Frequency Matters: The Keys to Optimizing Email Send Frequency Guide to Email Marketing Metrics Supercharge Your Subject Lines with These Shocking Secrets!…

    Heidi Cohen/ Heidi Cohen- 37 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” Click rate? No one cares!! Yet this isn’t uncommon. We are still reporting back to the business we are charged to support using metrics that don’t matter one bit…

    Eric Wittlake/ {grow}- 18 readers -
  • Earned Media Metrics: How To Track Your Results

    … 37 Experts Share Their Favorite Earned Media Metrics How do you track earned media? Earned media: It’s when other people, influencers and/or media entities mention you or your business on one or more media platforms. As result, you increase your reach and garner attention that contributes to your business objectives. Earned media metrics…

    Heidi Cohen/ Heidi Cohenin SEO How To's- 26 readers -
  • Are You Looking at the Best Marketing Metrics?

    …-centric, business-centric goals—and channel marketers should be using their campaign- and channel-level metrics to set themselves up to achieve those higher level goals. The year is still young. It’s not too late to revisit your key performance indicators for 2015 and re-orientate them around the customer and business metrics that really matter, and avoid prioritizing metrics like opens, clicks, and list growth that can undermine top-line performance. Let’s get everyone focused on the same goals. …

    Convince and Convertin Mobile EMail- 17 readers -
  • Four online marketing metrics to obsess about

    … to, measurements that indicate I am growing a loyal audience who will eventually buy stuff: Returning visitors. The sales cycle for my B2B business is very long. It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. So I want people to keep coming back to my site. As long as this number keeps rising…

    {grow}- 15 readers -
  • The Top 5 Metrics and Investments Marketers are Making in 2015

    … is and remains the strongest communication medium for any digital strategy. Top 5 Marketing Metrics for Success Revenue Growth Customer Satisfaction Return on Investment Customer Retention Rate Customer Acquisition So there you have it… social and mobile are getting increased attention, but the metrics that matter include keeping great customers along with acquiring new ones! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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