Marketing Metrics

  • Ask a Content Guy: What Content Metrics Really Matter?

    … this question is phrased because it sounds like we’re deliberating the Oscars. Which metric really mattered this year, Wesley? Well I’d say Brand Awareness has had a tremendous impact on our cultural consciousness, wouldn’t you? Right now, there’s a temptation in content marketing to divide metrics into two camps: useless and magical. But when it comes…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • The Devil’s Data Dictionary – Book Interview

    … a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of? This: Contact information Name: Jim Sterne Company: Rising Media, Inc. Blog: http://www.emetrics.org/blog/ Book(s): Social Media Metrics: How to Measure and Optimize Your Marketing Investment (2010), 101 Things You Should Know…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    … this transformation. They continue to focus marketing on telling and selling. They send bulk emails, template postcards, and rely on discounts to retain their customers. Consumer-defined brands, on the other hand, focus their marketing on customer experience and relationship. They send thank you notes, satisfaction emails and deliver a consistent, world-class…

    Marketing Technology Blogin Social Content- 12 readers -
  • Marketing Matters

    … travel and engage in these conversations? The CEO – perhaps, but top marketing exec is a logical choice, provided he or she knows how to ask probing questions and uncover valuable information. Marketing and sales are aligned. Here is a sample question. How did an initiative rise from “nice to have” to “must have?” Make learning buyers your priority for 2016! What do you think? Love comments and good marketing questions. Filed under: BtoB Marketing, Management best practices, Marketing, Marketing Metrics…

    Jeff Ogden/ Fearless Competitor- 10 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … You already have success metrics you use to keep your business up and running. You use these metrics to track your performance and make smarter decisions about the products you sell and the services you offer. Marketing works the same way. Your marketing metrics tell you how your different activities are performing, and provide insight…

    Dave Charest/ Constant Contactin EMail- 12 readers -
  • Drive More Ecommerce Sales by Doing These 5 Things

    …. With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things. #1: Use Re-targeting Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after…

    Jon Correll/ conversionvoodoo.comin Social EMail- 12 readers -
  • B2B Data-Driven Marketing – Book Interview

    … Heidi cohen interviews Ruth Stevens Q: What’s your best piece of advice for readers looking to improve their marketing? Pay attention to your customer and prospect data. For some marketers, data can sound scary—or boring. But there’s nothing more important if you’re trying to gain customer insight, target the right audiences, and measure…

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” Click rate? No one cares!! Yet this isn’t uncommon. We are still reporting back to the business we are charged to support using metrics that don’t matter one bit…

    Eric Wittlake/ {grow}- 17 readers -
  • Earned Media Metrics: How To Track Your Results

    … defined Just as experts differ in how they define earned media, they differ in how they define earned media metrics. Here’s how 37 marketing and PR experts track earned media and the metrics they use. (Here are 34 earned media examples to help you.) 1. Typically, marketers are looking at impressions, responses, shares, ‘likes’ or ‘favorites…

    Heidi Cohen/ Heidi Cohenin SEO How To's- 23 readers -
  • Are You Looking at the Best Marketing Metrics?

    …-centric, business-centric goals—and channel marketers should be using their campaign- and channel-level metrics to set themselves up to achieve those higher level goals. The year is still young. It’s not too late to revisit your key performance indicators for 2015 and re-orientate them around the customer and business metrics that really matter, and avoid prioritizing metrics like opens, clicks, and list growth that can undermine top-line performance. Let’s get everyone focused on the same goals. …

    Convince and Convertin Mobile EMail- 13 readers -
  • Four online marketing metrics to obsess about

    … to, measurements that indicate I am growing a loyal audience who will eventually buy stuff: Returning visitors. The sales cycle for my B2B business is very long. It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. So I want people to keep coming back to my site. As long as this number keeps rising…

    {grow}- 12 readers -
  • The Top 5 Metrics and Investments Marketers are Making in 2015

    … is and remains the strongest communication medium for any digital strategy. Top 5 Marketing Metrics for Success Revenue Growth Customer Satisfaction Return on Investment Customer Retention Rate Customer Acquisition So there you have it… social and mobile are getting increased attention, but the metrics that matter include keeping great customers along with acquiring new ones! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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