Marketing Metrics

  • Ask a Content Guy: What Content Metrics Really Matter?

    … this question is phrased because it sounds like we’re deliberating the Oscars. Which metric really mattered this year, Wesley? Well I’d say Brand Awareness has had a tremendous impact on our cultural consciousness, wouldn’t you? Right now, there’s a temptation in content marketing to divide metrics into two camps: useless and magical. But when it comes…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • The Devil’s Data Dictionary – Book Interview

    … a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of? This: Contact information Name: Jim Sterne Company: Rising Media, Inc. Blog: http://www.emetrics.org/blog/ Book(s): Social Media Metrics: How to Measure and Optimize Your Marketing Investment (2010), 101 Things You Should Know…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    … on which small businesses can spend their marketing dollars today. Unfortunately, too many small businesses gravitate only toward the trendy tactics and ignore the essential marketing tactics. They focus all their time and money on tactics that generate likes, followers, and opens while ignoring essential tactics lead conversion, customer retention…

    Marketing Technology Blogin Social Content- 14 readers -
  • Marketing Matters

    … travel and engage in these conversations? The CEO – perhaps, but top marketing exec is a logical choice, provided he or she knows how to ask probing questions and uncover valuable information. Marketing and sales are aligned. Here is a sample question. How did an initiative rise from “nice to have” to “must have?” Make learning buyers your priority for 2016! What do you think? Love comments and good marketing questions. Filed under: BtoB Marketing, Management best practices, Marketing, Marketing Metrics…

    Jeff Ogden/ Fearless Competitor- 11 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … into the types of messages that are resonating with your audience. This is why it’s so important to have tools to track your marketing results. If you’re sending emails to your customers for example, you’ll want to choose an email service that gives you insights like opens and clicks, so you can find out what messages are catching your audience’s attention…

    Dave Charest/ Constant Contactin EMail- 15 readers -
  • Drive More Ecommerce Sales by Doing These 5 Things

    …! We can help you find ways to drive more eCommerce sales to your website. Contact us today. We’ll provide you with our FREE site performance analysis to help you decipher how you can use these seven email marketing tips for conversion rate optimization. Image: Tax Credits The post Drive More Ecommerce Sales by Doing These 5 Things appeared first on Landing Page Optimization Blog. …

    Jon Correll/ conversionvoodoo.comin Social EMail- 13 readers -
  • B2B Data-Driven Marketing – Book Interview

    … Heidi cohen interviews Ruth Stevens Q: What’s your best piece of advice for readers looking to improve their marketing? Pay attention to your customer and prospect data. For some marketers, data can sound scary—or boring. But there’s nothing more important if you’re trying to gain customer insight, target the right audiences, and measure…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … the first step or two). 1. Find the right metrics Better metrics start by answering a pretty simple question: would you spend money to change that number? You are investing time and money into your marketing, you need measure what justifies that investment! There is, of course, an obvious answer for many of us that meets this test: profit…

    Eric Wittlake/ {grow}- 18 readers -
  • Earned Media Metrics: How To Track Your Results

    … 37 Experts Share Their Favorite Earned Media Metrics How do you track earned media? Earned media: It’s when other people, influencers and/or media entities mention you or your business on one or more media platforms. As result, you increase your reach and garner attention that contributes to your business objectives. Earned media metrics…

    Heidi Cohen/ Heidi Cohenin SEO How To's- 24 readers -
  • Are You Looking at the Best Marketing Metrics?

    … to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Our State of Marketing Leadership report indicated that revenue growth…

    Convince and Convertin Mobile EMail- 13 readers -
  • Four online marketing metrics to obsess about

    … to, measurements that indicate I am growing a loyal audience who will eventually buy stuff: Returning visitors. The sales cycle for my B2B business is very long. It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. So I want people to keep coming back to my site. As long as this number keeps rising…

    {grow}- 13 readers -
  • The Top 5 Metrics and Investments Marketers are Making in 2015

    … is and remains the strongest communication medium for any digital strategy. Top 5 Marketing Metrics for Success Revenue Growth Customer Satisfaction Return on Investment Customer Retention Rate Customer Acquisition So there you have it… social and mobile are getting increased attention, but the metrics that matter include keeping great customers along with acquiring new ones! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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