Marketing Metrics

  • Ask a Content Guy: What Content Metrics Really Matter?

    … this question is phrased because it sounds like we’re deliberating the Oscars. Which metric really mattered this year, Wesley? Well I’d say Brand Awareness has had a tremendous impact on our cultural consciousness, wouldn’t you? Right now, there’s a temptation in content marketing to divide metrics into two camps: useless and magical. But when it comes…

    Joe Lazauskas/ The Content Strategist- 12 readers -
  • The Devil’s Data Dictionary – Book Interview

    … a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of? This: Contact information Name: Jim Sterne Company: Rising Media, Inc. Blog: http://www.emetrics.org/blog/ Book(s): Social Media Metrics: How to Measure and Optimize Your Marketing Investment (2010), 101 Things You Should Know…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    … businesses make. Mistake #1: Focus on the Wrong Metrics The sheer volume of data available to analyze marketing today is mindboggling. Google Analytics, by itself, provides so much data that you can eat up an entire weekend analyzing it – only to discover it ultimately leads to contradictory conclusions depending on what data you prioritize. And that’s…

    Marketing Technology Blogin Social Content- 19 readers -
  • Marketing Matters

    … travel and engage in these conversations? The CEO – perhaps, but top marketing exec is a logical choice, provided he or she knows how to ask probing questions and uncover valuable information. Marketing and sales are aligned. Here is a sample question. How did an initiative rise from “nice to have” to “must have?” Make learning buyers your priority for 2016! What do you think? Love comments and good marketing questions. Filed under: BtoB Marketing, Management best practices, Marketing, Marketing Metrics…

    Jeff Ogden/ Fearless Competitor- 12 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … into the types of messages that are resonating with your audience. This is why it’s so important to have tools to track your marketing results. If you’re sending emails to your customers for example, you’ll want to choose an email service that gives you insights like opens and clicks, so you can find out what messages are catching your audience’s attention…

    Dave Charest/ Constant Contactin EMail- 19 readers -
  • Drive More Ecommerce Sales by Doing These 5 Things

    …. With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things. #1: Use Re-targeting Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after…

    Jon Correll/ conversionvoodoo.comin Social EMail- 17 readers -
  • B2B Data-Driven Marketing – Book Interview

    … to know about Email Marketing. The Ultimate Email Marketing Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Email Marketing related decisions. The following kit contents will help you get the most out of your Email Marketing research: Frequency Matters: The Keys to Optimizing Email Send Frequency Guide to Email Marketing Metrics Supercharge Your Subject Lines with These Shocking Secrets!…

    Heidi Cohen/ Heidi Cohen- 41 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” Click rate? No one cares!! Yet this isn’t uncommon. We are still reporting back to the business we are charged to support using metrics that don’t matter one bit…

    Eric Wittlake/ {grow}- 19 readers -
  • Earned Media Metrics: How To Track Your Results

    … defined Just as experts differ in how they define earned media, they differ in how they define earned media metrics. Here’s how 37 marketing and PR experts track earned media and the metrics they use. (Here are 34 earned media examples to help you.) 1. Typically, marketers are looking at impressions, responses, shares, ‘likes’ or ‘favorites…

    Heidi Cohen/ Heidi Cohenin SEO How To's- 27 readers -
  • Are You Looking at the Best Marketing Metrics?

    … to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Our State of Marketing Leadership report indicated that revenue growth…

    Convince and Convertin Mobile EMail- 18 readers -
  • Four online marketing metrics to obsess about

    … race with breath-taking, epic videos. Eventually computers will be creating Grade A content for us with a push of a button. But traffic alone will never create an audience who loves your business. Four online marketing metrics So what does matter? There is no one-size-fits-all answer, but here are the four metrics that I pay attention…

    {grow}- 15 readers -
  • The Top 5 Metrics and Investments Marketers are Making in 2015

    … is and remains the strongest communication medium for any digital strategy. Top 5 Marketing Metrics for Success Revenue Growth Customer Satisfaction Return on Investment Customer Retention Rate Customer Acquisition So there you have it… social and mobile are getting increased attention, but the metrics that matter include keeping great customers along with acquiring new ones! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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