Marketing Metrics

  • Ask a Content Guy: What Content Metrics Really Matter?

    … this question is phrased because it sounds like we’re deliberating the Oscars. Which metric really mattered this year, Wesley? Well I’d say Brand Awareness has had a tremendous impact on our cultural consciousness, wouldn’t you? Right now, there’s a temptation in content marketing to divide metrics into two camps: useless and magical. But when it comes…

    Joe Lazauskas/ The Content Strategist- 7 readers -
  • The Devil’s Data Dictionary – Book Interview

    … a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of? This: Contact information Name: Jim Sterne Company: Rising Media, Inc. Blog: Book(s): Social Media Metrics: How to Measure and Optimize Your Marketing Investment (2010), 101 Things You Should Know…

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    … this transformation. They continue to focus marketing on telling and selling. They send bulk emails, template postcards, and rely on discounts to retain their customers. Consumer-defined brands, on the other hand, focus their marketing on customer experience and relationship. They send thank you notes, satisfaction emails and deliver a consistent, world-class…

    Marketing Technology Blogin Social Content- 11 readers -
  • Marketing Matters

    … travel and engage in these conversations? The CEO – perhaps, but top marketing exec is a logical choice, provided he or she knows how to ask probing questions and uncover valuable information. Marketing and sales are aligned. Here is a sample question. How did an initiative rise from “nice to have” to “must have?” Make learning buyers your priority for 2016! What do you think? Love comments and good marketing questions. Filed under: BtoB Marketing, Management best practices, Marketing, Marketing Metrics…

    Jeff Ogden/ Fearless Competitor- 9 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … You already have success metrics you use to keep your business up and running. You use these metrics to track your performance and make smarter decisions about the products you sell and the services you offer. Marketing works the same way. Your marketing metrics tell you how your different activities are performing, and provide insight…

    Dave Charest/ Constant Contactin EMail- 10 readers -
  • Drive More Ecommerce Sales by Doing These 5 Things

    … Traffic, traffic, traffic. While you may spend your commute avoiding roads filled with harried drivers, you need to spend your working hours knee deep in traffic. Website traffic, that is. Your goal is to drive more eCommerce sales to your website. That’s especially true during the lucrative holiday shopping season. If you’re like many…

    Jon Correll/ conversionvoodoo.comin Social EMail- 11 readers -
  • B2B Data-Driven Marketing – Book Interview

    … Heidi cohen interviews Ruth Stevens Q: What’s your best piece of advice for readers looking to improve their marketing? Pay attention to your customer and prospect data. For some marketers, data can sound scary—or boring. But there’s nothing more important if you’re trying to gain customer insight, target the right audiences, and measure…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … the first step or two). 1. Find the right metrics Better metrics start by answering a pretty simple question: would you spend money to change that number? You are investing time and money into your marketing, you need measure what justifies that investment! There is, of course, an obvious answer for many of us that meets this test: profit…

    Eric Wittlake/ {grow}- 16 readers -
  • Earned Media Metrics: How To Track Your Results

    … defined Just as experts differ in how they define earned media, they differ in how they define earned media metrics. Here’s how 37 marketing and PR experts track earned media and the metrics they use. (Here are 34 earned media examples to help you.) 1. Typically, marketers are looking at impressions, responses, shares, ‘likes’ or ‘favorites…

    Heidi Cohen/ Heidi Cohenin SEO How To's- 19 readers -
  • Are You Looking at the Best Marketing Metrics?

    Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers our work produces, which means data may be driving us to the wrong conclusions.

    Convince and Convert- 11 readers -
  • Four online marketing metrics to obsess about

    … race with breath-taking, epic videos. Eventually computers will be creating Grade A content for us with a push of a button. But traffic alone will never create an audience who loves your business. Four online marketing metrics So what does matter? There is no one-size-fits-all answer, but here are the four metrics that I pay attention…

    {grow}- 11 readers -
  • The Top 5 Metrics and Investments Marketers are Making in 2015

    … For the second time, Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Here’s an overview of the full report which you can download at While the most pressing business challenges are new business development, quality of leads, and keeping pace with technology, how…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • How To Drive Measurable Social Media Results

    …5 Social Media Tactics To Improve Trackability Do your social media marketing activities drive measurable results? Or does your c-suite grumble that your social media investments are NOT contributing to your business’s objectives? A top marketer told me about a social media campaign his agency created for a high profile client. At the heart…

    Heidi Cohen/ Heidi Cohenin Social Twitter How To's- 26 readers -
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