Marketing Mix

  • Accelerating the marketing momentum of Greater Fort Lauderdale in the upcoming new year

    …On December 1st, 2016 at the Broward County Convention Center, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) unveiled the destination’s 2017 Marketing Plan at their annual industry luncheon with more than 550 hospitality attendees. During the event, GFLCVB’s President & CEO Stacy Ritter, Starmark’s CMO Lisa Hoffman…

    Starmark- 8 readers -
  • Website analytics can be your gold mine

    …Reprinted from South Florida Business Journal. With 88 percent of the U.S. population and 40 percent of the global population counted this year as Internet users, the visitors to your website provide an amazing source of data on your business potential. Search, Twitter, Facebook, Instagram, Google keywords and adwords, broadcast, streaming video…

    Starmark- 7 readers -
  • ‘Science the way’ to increased sales

    …Reprinted from South Florida Business Journal. In the movie “The Martian,” Matt Damon’s character, astronaut Mark Watney, is mistakenly left for dead by his fellow astronauts on Mars. When he awakens alone on the red planet, he makes a conscious decision “not to die.” Instead, he says (to himself) that, in the face of overwhelming... View Article…

    Starmark- 5 readers -
  • Leveraging Periscope beyond Periscope

    …In our previous eTip, “Can you see the future through a Periscope?“, we introduced you to this live-video streaming network that made a huge splash into the social spheres not long ago and explained why you should be tapping into the streaming potential for any number of activities. But do you have the tools to... View Article…

    Starmark- 5 readers -
  • Online Creative Suffering from Banner Blindness and Display-Ad Fatigue?

    …In the world of traditional advertising (i.e. television and radio), reach and frequency are benchmark measurements that gauge not only the effectiveness of a campaign but also determine when an ad reaches the point of saturation. Advertisers have asked if there are similar benchmarks in the digital space that can forecast market saturation, which…

    Starmarkin Display- 4 readers -
  • Five stories for your 2016 marketing roadmap

    …Reprinted from the South Florida Business Journal. Marketers are starting to leverage Agile, a tried-and-true planning process methodology used by software companies. Agile methodology allows a cross-disciplinary team to collaborate and express all that they want to accomplish for a program or a project by creating a roadmap of the entire project…

    Starmark- 4 readers -
  • #SFSNYC VIDEO: Hyperlocal Marketing Without a Location

    … everything from the wealth of market research sources P&G has at its disposal to channel marketing strategies to on-the-ground local initiatives in emerging markets like India, where smartphone usage is not yet the norm. In the rapid-fire interview, Learmonth quizzed Kapoor about P&G’s marketing mix, referencing a statement from P&G CEO A. G…

    Street Fight- 14 readers -