Marketing Mix

  • How to infuse a new level of sophistication into an already iconic brand

    …Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision. After conducting a nationwide brand study, we confirmed that the Hello Sunny campaign had gained equity in terms of defining and differentiating Greater…

    Starmarkin How To's- 12 readers -
  • The Art Of Marketing – How To Create An Effective Campaign

    … You can have the best product and/or service, best website, and best app but without proper marketing it’s all worth nothing. Fortunately, being a good marketer isn’t something you’re born with, it’s something you can learn as long as you’re willing to put in some quality time. Looking At Marketing Like Art Now for […] The post The Art…

    Ryan Gray/ IMGRINDin How To's- 14 readers -
  • Website analytics can be your gold mine

    …Reprinted from South Florida Business Journal. With 88 percent of the U.S. population and 40 percent of the global population counted this year as Internet users, the visitors to your website provide an amazing source of data on your business potential. Search, Twitter, Facebook, Instagram, Google keywords and adwords, broadcast, streaming video…

    Starmark- 8 readers -
  • ‘Science the way’ to increased sales

    …Reprinted from South Florida Business Journal. In the movie “The Martian,” Matt Damon’s character, astronaut Mark Watney, is mistakenly left for dead by his fellow astronauts on Mars. When he awakens alone on the red planet, he makes a conscious decision “not to die.” Instead, he says (to himself) that, in the face of overwhelming... View Article…

    Starmark- 5 readers -
  • Leveraging Periscope beyond Periscope

    …In our previous eTip, “Can you see the future through a Periscope?“, we introduced you to this live-video streaming network that made a huge splash into the social spheres not long ago and explained why you should be tapping into the streaming potential for any number of activities. But do you have the tools to... View Article…

    Starmark- 5 readers -