Marketing Mix Modeling

  • Thunder CEO Sees Both Media and Creative Strategy Changing in 2018

    … going to change both the media and the creative strategy. “Location has always been a big part of the story for dynamic creative,” Wong says. “Everything from serving local offers based on who you are and where you are at. That’s always been a fundamental part of the story.” What’s going to change for brands, Wong says, is people-based marketing…

    Street Fight- 16 readers -