Marketing Myths

  • Individualized Marketing: Myths vs. Realities

    …-driven marketing—the strategy of collecting, connecting and analyzing large amounts of online and offline data, so that cross-channel insights can be used to create interactions tailored to each customer, at his or her point of need and in real-time. Our research showed that nine out of the 10 marketers we surveyed consider individualized marketing…

    Relevancein Content- 7 readers -
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