Marketing Operations

  • 5 Dimensions of Marketing Operations Excellence

    … that facilitate sales and marketing alignment. Just 24% of salespeople say there is good collaboration between marketing and sales Tweet This!. Systems Integration – Marketing Operations ensures all systems and tools involved will improve customer communication. I’d add that the goal should be a single view of the customer that’s shared throughout…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 11 readers -
  • The Future of MarTech

    … the role of Chief Marketing Technologist has become the must-have role within marketing organizations around the globe. In our conversation, Scott emphasized, ironically: The biggest challenge to the adoption of MarTech, is more human than technical. Marketing technologies have enabled new ways for marketers to manage their organizations and spend…

    Marketing Technology Blogin Social EMail Content Google- 7 readers -
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