Marketing Operations

  • Why MarTech is a Strategic Imperative for Business Growth

    … Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns…

    Marketing Technology Blog- 22 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … and the offensive coach. What is Marketing Operations? With the advent of omnichannel marketing strategies and marketing automation, we’ve seen success in the industry with marketing operations management. The marketing department is filling up with tactical resources, working on the optimization and production of content, campaigns, and other initiatives…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 17 readers -
  • The Future of MarTech

    … The present and future of Marketing Technology was debated and captured at the inaugural MarTech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the MarTech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how…

    Marketing Technology Blogin Social EMail Content Google- 14 readers -
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