Marketing Operations

  • 5 Dimensions of Marketing Operations Excellence

    …. Only 33% of companies who use CRM and Marketing Automation said the two were integrated well Tweet This!. Data Quality – Marketing Operations must be diligent in its approach to data hygiene and organization-wide utility. 25% of B2B Marketing databases are inaccurate and 60% of companies have unreliable data Tweet This!. Lead Velocity…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 15 readers -
  • The Future of MarTech

    … The present and future of Marketing Technology was debated and captured at the inaugural MarTech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the MarTech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how…

    Marketing Technology Blogin Social EMail Content Google- 12 readers -