Marketing Operations Excellence

  • 5 Dimensions of Marketing Operations Excellence

    …. As Nadim Hossein of BrightFunnel wrote a year ago: As marketing eats more and more of the sales cycle, these technologies are at the center. And this means that marketing operations becomes an increasingly strategic role — slotting itself at the intersection of marketing analytics and decision-making and revenue generation tactics. David Crane…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 14 readers -