Marketing Optimization

  • Improve Customer Retention With These 5 Tools

    … Did you know that it is seven times as expensive to acquire a new customer than it is for you to retain an existing one? Yet, companies everywhere focus more on acquisition than they do on retention. What’s more, 63% of businesses feel that customer acquisition is a more important goal. So, even though it’s more cost effective to improve…

    Jon Correll/ conversionvoodoo.comin Social- 11 readers -
  • 4 Types of Content That Motivate Customers to Purchase

    … In this post, we’ll talk about four types of content that will help increase desire and motivation in your prospects to open up their wallets and purchase. We’ll offer some ideas for increasing your conversion rate optimization, and make that cash register ring more. Marketing your company and encouraging customers to purchase is a tall order…

    Jon Correll/ conversionvoodoo.comin Content- 13 readers -
  • Hidden object gamers love luxury and other gamer facts

    … Matt is a casino gamer from Tennessee. He likes Walmart, Adam Sandler, Criminal Minds and Dr. Pepper. He’s 34 and when he’s not playing games, he’s researching home improvement ideas for the fixer-upper he recently bought. As much as this sounds like a dating profile, it’s actually a marketing profile, which, come to think of it, are kind…

    Cynthia Boris/ Marketing Pilgrimin Facebook- 3 readers -
  • 5 Essentials for Optimizing Marketing Automation

    … automatically increase engagement and conversions. To achieve those results, marketers have to optimize both their marketing automation and communications. Optimization can be thought of as a blend of art and science. Combining the two ingredients within a marketing automation suite produces better customer experiences and more awareness, leads…

    Marketing Technology Blog- 6 readers -
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