Marketing Performance

  • Sales and Marketing Alignment: Top Predictions for the Future

    … We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • Solutions to Better Track Your Marketing Performance

    … Creating and implementing a marketing plan are good first steps to boost your business, but it’s also necessary to measure whether your tactics are working as expected. Some business owners try a marketing technique for a too-brief period, and potentially miss out on lucrative opportunities due to impatience. That’s why it’s useful…

    Lawrence Tam- 11 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … – Marketing Operations is charged with arming sales teams with the data needed to serve the prospects immediately. 30 to 50% of sales go to the vendor that responds first Tweet This!. Measurement and Analytics – As marketing technology capabilities expand, more data will be driven into the organization. This will require someone facilitate the organization’s understanding of the performance. Marketing analytics budget are predicted to increase 84% in the next 3 years Tweet This!. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Affiliate- 16 readers -
  • Dodge Marketing Plan Doom With A Performance Framework

    …. The global account director heard I was an "analytics guy" and thought I could help. I joined him downstairs with the client's VP of marketing as well as six agency people. It turns out the VP had a new boss who wasn't around at the start of the campaign, but wanted to know how the program performed. Here's the rub: The client and agency had…

    Chuck Sharp/ Marketing Land- 18 readers -
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