Marketing Performance

  • Sales and Marketing Alignment: Top Predictions for the Future

    … We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single…

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • Solutions to Better Track Your Marketing Performance

    … to intelligently track your marketing methods throughout history so you can tweak and revamp them as necessary. Keep reading to learn about why tracking your marketing performance is necessary, and find out about several solutions that can make keeping tabs on your marketing efforts easier than expected. How Marketing Tracking Helps Businesses One of the main…

    Lawrence Tam- 11 readers -
  • 5 Dimensions of Marketing Operations Excellence

    …. Only 33% of companies who use CRM and Marketing Automation said the two were integrated well Tweet This!. Data Quality – Marketing Operations must be diligent in its approach to data hygiene and organization-wide utility. 25% of B2B Marketing databases are inaccurate and 60% of companies have unreliable data Tweet This!. Lead Velocity…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 17 readers -
  • Dodge Marketing Plan Doom With A Performance Framework

    … One afternoon, I was sitting in the CEO's office a global agency when an urgent knock came from the door. The global account director was leading an emergency meeting with the agency's biggest client, and he was in a bind. The agency needed to retrofit a performance measurement plan for a $12 million marketing campaign that just wrapped up…

    Chuck Sharp/ Marketing Land- 18 readers -
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