Marketing Performance

    • Sales and Marketing Alignment: Top Predictions for the Future

      We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, authored by I ...

      Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Solutions to Better Track Your Marketing Performance

    … to intelligently track your marketing methods throughout history so you can tweak and revamp them as necessary. Keep reading to learn about why tracking your marketing performance is necessary, and find out about several solutions that can make keeping tabs on your marketing efforts easier than expected. How Marketing Tracking Helps Businesses One of the main…

    Lawrence Tam- 7 readers -
  • 5 Dimensions of Marketing Operations Excellence

    …. As Nadim Hossein of BrightFunnel wrote a year ago: As marketing eats more and more of the sales cycle, these technologies are at the center. And this means that marketing operations becomes an increasingly strategic role — slotting itself at the intersection of marketing analytics and decision-making and revenue generation tactics. David Crane…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 13 readers -
  • Dodge Marketing Plan Doom With A Performance Framework

    … for future optimization efforts. Finding The Right Insights Having clear objectives and ways to measure the success of marketing programs should be a given, but unfortunately it's not. The haze of corporate bureaucracy combined with our complex marketing ecosystem make it difficult to define objectives. When you mix in people's fear of being held…

    Chuck Sharp/ Marketing Land- 14 readers -
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