Marketing Performance

  • Sales and Marketing Alignment: Top Predictions for the Future

    … on their industry, products, buyer personas, and customer journey, and will need marketing’s enablement along the way. Some industries will even begin merging sales and marketing into the same teams. Cross-training will become an imperative. The most desired workers will be those that seek out experiences beyond their domain of expertise, including sellers…

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • Solutions to Better Track Your Marketing Performance

    … to intelligently track your marketing methods throughout history so you can tweak and revamp them as necessary. Keep reading to learn about why tracking your marketing performance is necessary, and find out about several solutions that can make keeping tabs on your marketing efforts easier than expected. How Marketing Tracking Helps Businesses One of the main…

    Lawrence Tam- 11 readers -
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