Marketing Performance

  • Sales and Marketing Alignment: Top Predictions for the Future

    … on their industry, products, buyer personas, and customer journey, and will need marketing’s enablement along the way. Some industries will even begin merging sales and marketing into the same teams. Cross-training will become an imperative. The most desired workers will be those that seek out experiences beyond their domain of expertise, including sellers…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Solutions to Better Track Your Marketing Performance

    … Creating and implementing a marketing plan are good first steps to boost your business, but it’s also necessary to measure whether your tactics are working as expected. Some business owners try a marketing technique for a too-brief period, and potentially miss out on lucrative opportunities due to impatience. That’s why it’s useful…

    Lawrence Tam- 11 readers -