Marketing Performance

  • Solutions to Better Track Your Marketing Performance

    … Creating and implementing a marketing plan are good first steps to boost your business, but it’s also necessary to measure whether your tactics are working as expected. Some business owners try a marketing technique for a too-brief period, and potentially miss out on lucrative opportunities due to impatience. That’s why it’s useful…

    Lawrence Tam- 5 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … and the team at Integrate put together this fun infographic, the Marketing Operations Skill Game, on the 5 pivotal dimensions that ensure marketing operations excellence. What Makes Marketing Operations Successful? Marketing Alignment – Marketing Operations must closely collaborate with all adjacent teams ens manage the tools and technology…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 11 readers -
  • Dodge Marketing Plan Doom With A Performance Framework

    … One afternoon, I was sitting in the CEO's office a global agency when an urgent knock came from the door. The global account director was leading an emergency meeting with the agency's biggest client, and he was in a bind. The agency needed to retrofit a performance measurement plan for a $12 million marketing campaign that just wrapped up…

    Chuck Sharp/ Marketing Land- 14 readers -