Marketing Persona

  • Why Your Social Media Is Failing

    … where applicable. This includes mining your older content gems. As these 5 facts prove you need to do more than be present on social media to reap measurable results. To put a social media spin on President Kennedy’s famous words: “Don’t ask what social media can do for you, Ask what you can do for social media.” 10 Tactics to incorporate…

    Heidi Cohen/ Heidi Cohenin Social- 10 readers -
  • Do Your Social Media Relationships Get Consummated?

    … on social media. To this end, create a marketing persona and a social media persona. 60% of social media participants connect with different types of people, brands and media based on the platform according to research by 140 Proof and IPG Media Lab. Get out and mingle. Attend social media events, both online and in real life. Don’t think…

    Heidi Cohen/ Heidi Cohenin Social- 28 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … computer screen if you don’t want them to. Act like you’re somebody important. But as your mother taught you, mind your manners. (Unless of course, you’re Jason Falls or Erika Napoletano!) 10. Maintain baseline activity. Keep your presence active on a continuous basis. Don’t build up your audience and then go on vacation. Use scheduling tools…

    Heidi Cohen/ Heidi Cohenin Social- 33 readers -
  • Persona Definition: 10 Essential Marketing Persona Attributes

    … the writer’s ideas, beliefs and voices. Regardless of any similarities with real people, living or dead, a persona is a fictional character. The persona also assumes a defined set of characteristics in the environment where he lives. It’s in this role that personas have been borrowed and adapted for marketing purposes, especially in light…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • How to Create Buyer Personas With Google Analytics

    …. What do you think? What tools and techniques are you using to learn more about your social media audience? Share your suggestions and comments in the box below. Tweet Tags: audience research, ben jacobson, buyer persona, customer persona, customer research, google analytics, google analytics report, keyword analysis, keyword search, marketing persona, marketing strategy, persona, social media market research …

    Ben Jacobson/ Social Media Examinerin Google- 21 readers -