Marketing Persona

  • Why Your Social Media Is Failing

    … the information across different platforms. FACT 4: Customers are 58+% of the way through their buying decision before they contact you. Actionable Marketing Tip: Be present on relevant social media platforms based on your prospects’ social media persona. FACT 5: 75% of your Facebook reach occurs in 1 hour 50 minutes. Think that’s bad…

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • Do Your Social Media Relationships Get Consummated?

    … for premium services where appropriate and support your social media activity with resources. Stake out your brand name across social media entities. 9. Consummate your relationship. Most sales need to be consummated either on your website or in your store. Therefore, you must encourage your social media prospects to complete the sale off of social media…

    Heidi Cohen/ Heidi Cohenin Social- 30 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … computer screen if you don’t want them to. Act like you’re somebody important. But as your mother taught you, mind your manners. (Unless of course, you’re Jason Falls or Erika Napoletano!) 10. Maintain baseline activity. Keep your presence active on a continuous basis. Don’t build up your audience and then go on vacation. Use scheduling tools…

    Heidi Cohen/ Heidi Cohenin Social- 36 readers -
  • Persona Definition: 10 Essential Marketing Persona Attributes

    … the writer’s ideas, beliefs and voices. Regardless of any similarities with real people, living or dead, a persona is a fictional character. The persona also assumes a defined set of characteristics in the environment where he lives. It’s in this role that personas have been borrowed and adapted for marketing purposes, especially in light…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • How to Create Buyer Personas With Google Analytics

    …. What do you think? What tools and techniques are you using to learn more about your social media audience? Share your suggestions and comments in the box below. Tweet Tags: audience research, ben jacobson, buyer persona, customer persona, customer research, google analytics, google analytics report, keyword analysis, keyword search, marketing persona, marketing strategy, persona, social media market research …

    Ben Jacobson/ Social Media Examinerin Google- 30 readers -
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