Marketing Persona

  • Why Your Social Media Is Failing

    … the information across different platforms. FACT 4: Customers are 58+% of the way through their buying decision before they contact you. Actionable Marketing Tip: Be present on relevant social media platforms based on your prospects’ social media persona. FACT 5: 75% of your Facebook reach occurs in 1 hour 50 minutes. Think that’s bad…

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • Do Your Social Media Relationships Get Consummated?

    … on social media. To this end, create a marketing persona and a social media persona. 60% of social media participants connect with different types of people, brands and media based on the platform according to research by 140 Proof and IPG Media Lab. Get out and mingle. Attend social media events, both online and in real life. Don’t think…

    Heidi Cohen/ Heidi Cohenin Social- 30 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … computer screen if you don’t want them to. Act like you’re somebody important. But as your mother taught you, mind your manners. (Unless of course, you’re Jason Falls or Erika Napoletano!) 10. Maintain baseline activity. Keep your presence active on a continuous basis. Don’t build up your audience and then go on vacation. Use scheduling tools…

    Heidi Cohen/ Heidi Cohenin Social- 37 readers -
  • Persona Definition: 10 Essential Marketing Persona Attributes

    … the writer’s ideas, beliefs and voices. Regardless of any similarities with real people, living or dead, a persona is a fictional character. The persona also assumes a defined set of characteristics in the environment where he lives. It’s in this role that personas have been borrowed and adapted for marketing purposes, especially in light…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • How to Create Buyer Personas With Google Analytics

    … your audience’s interests and concerns. This will in turn make for a more engaged audience. You can find a lot of information about your brand’s online audience in the search data from your website’s analytics. Here’s how to build buyer personas with Google Analytics. #1: Research Your Website Traffic by Keyword Begin by opening up Google Analytics…

    Ben Jacobson/ Social Media Examinerin Google- 32 readers -
Get the top posts daily into your mailbox!