Marketing Persona

  • Why Your Social Media Is Failing

    … the information across different platforms. FACT 4: Customers are 58+% of the way through their buying decision before they contact you. Actionable Marketing Tip: Be present on relevant social media platforms based on your prospects’ social media persona. FACT 5: 75% of your Facebook reach occurs in 1 hour 50 minutes. Think that’s bad…

    Heidi Cohen/ Heidi Cohenin Social- 11 readers -
  • Do Your Social Media Relationships Get Consummated?

    … on social media. To this end, create a marketing persona and a social media persona. 60% of social media participants connect with different types of people, brands and media based on the platform according to research by 140 Proof and IPG Media Lab. Get out and mingle. Attend social media events, both online and in real life. Don’t think…

    Heidi Cohen/ Heidi Cohenin Social- 28 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … the basic demographics and psychographics. Create a fully fleshed out marketing persona. 2. Understand your audience’s behavior patterns. Get to know how they use social media and gather information, especially purchase-related content. Take the time to appreciate who they turn to for advice and input for buying decisions. To this end, craft a social…

    Heidi Cohen/ Heidi Cohenin Social- 34 readers -
  • Persona Definition: 10 Essential Marketing Persona Attributes

    … the writer’s ideas, beliefs and voices. Regardless of any similarities with real people, living or dead, a persona is a fictional character. The persona also assumes a defined set of characteristics in the environment where he lives. It’s in this role that personas have been borrowed and adapted for marketing purposes, especially in light…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • How to Create Buyer Personas With Google Analytics

    …. What do you think? What tools and techniques are you using to learn more about your social media audience? Share your suggestions and comments in the box below. Tweet Tags: audience research, ben jacobson, buyer persona, customer persona, customer research, google analytics, google analytics report, keyword analysis, keyword search, marketing persona, marketing strategy, persona, social media market research …

    Ben Jacobson/ Social Media Examinerin Google- 24 readers -