Marketing Personalization

  • 4 ways to get ahead of the marketing personalization curve

    … If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing. In the past decade, marketers have made a lot of progress in personalizing shopping…

    Search Engine Watchin EMail- 15 readers -
  • How Can Personalized Email Make An Impact on Your Users?

    … be embarrassed to share as contact information today. Email has evolved into one of the most important forms of online identification, and nearly everything on the web that you create an account for now requires a valid email address. So, if the basic concept behind naming email addresses has drastically changed, you can bet that the marketing aspect…

    Andrew Jung/ ROI Factor Blogin EMail How To's- 15 readers -
  • Does Content Marketing Fuel Our Worst Instincts?

    … due to smartphone adoption? Content and mobile devices, in combination, yield a potent social toxin. This is the age of content, of inbound, of going out and being there for the consumer, rather than interrupting the consumer’s journey. Marketers are laser-focused on giving the customer an increasingly optimized personal experience. We feed…

    Convince and Convertin Content- 5 readers -