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If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing. In the past decade, marketers have made a lot of progress in personalizing shopping experiences in stores and online.
… be embarrassed to share as contact information today. Email has evolved into one of the most important forms of online identification, and nearly everything on the web that you create an account for now requires a valid email address. So, if the basic concept behind naming email addresses has drastically changed, you can bet that the marketing aspect…
… that keeps them engaged with your business, your can make sure that online sales aren't being squandered. 3) Failure to Include Personalization A trend that is quickly becoming common for online businesses is the idea of personalizing content for specific users based on their needs. Marketing personalization requires a better understanding of your…
…. Or they’ve grounded a crowded airplane in order to use a laptop more comfortably. The concept of service has expanded to include expecting others to tolerate increasingly self-involved behavior. The Violet Beauregarde Problem (aka Me, Myself, and My Device) Is the problem marketing personalization? Or is the nearly universal expectation of service…