Marketing Personalization

  • 4 ways to get ahead of the marketing personalization curve

    … If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing. In the past decade, marketers have made a lot of progress in personalizing shopping…

    Search Engine Watchin EMail- 25 readers -
  • How Can Personalized Email Make An Impact on Your Users?

    … with the constant reminder of their existence in their inbox. Do not be that company. Receiving an email from your business should be a pleasant surprise and should be something that users look forward to receiving, not a daily nuisance. Timing is Key for Email Personalization I flew to Atlanta this past weekend to catch up with old friends, and I bought my…

    Andrew Jung/ ROI Factor Blogin EMail How To's- 19 readers -
  • 5 Reasons Your Competitors are Stealing Your Online Sales

    … look at optimizing their websites for mobile devices or risk losing large swathes of potential customers in both the short and long term. If that isn’t enough of a reason to take mobile seriously, Google ranks websites for key search engine queries based on whether or not they are responsive. So even if your business doesn’t get many (or even any…

    Austin Paley/ ROI Factor Blogin SEO Content Google- 21 readers -
  • Does Content Marketing Fuel Our Worst Instincts?

    …. Or they’ve grounded a crowded airplane in order to use a laptop more comfortably. The concept of service has expanded to include expecting others to tolerate increasingly self-involved behavior. The Violet Beauregarde Problem (aka Me, Myself, and My Device) Is the problem marketing personalization? Or is the nearly universal expectation of service…

    Convince and Convertin Content- 6 readers -
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