Marketing Personas

  • How to Create Buyer Personas with Social Media Data

    … a service or product similar to those your business offers. 7. Social media monitoring tools Keep in mind that best way to create a realistic representation of your client base is to draw information from as many various sources as possible. Each social network on its own not necessarily representative of your entire online audience, which is why it’s…

    Hootsuitein Social How To's- 24 readers -
  • Marketing Persona Lessons from a Simple Bag of Tea

    … they may be. Let’s be honest… are you inadvertently forcing a well-packaged ‘solution’ on someone who’d be better suited to a more custom alternative? Now is a great time to figure that out and improve the situation before you accidentally insult or dismiss a an opportunity or prospect. Just how well do you know your marketing personas? Try out this free Marketing Persona tool and find out. …

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • An Important Holiday Message from the Streets

    …) stage IV cancer, weather the economic boom and bust of my adoptive city, and go on to found an award-winning online marketing firm. In truth, I may not know you, but I do know, that you – like every other person on this earth – have had formative experiences in your own life that can’t be represented by a marketing profile or demographics…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • Use Marketing Personas to Supercharge Your Twitter Content

    … It’s not easy to reach your target audience on Twitter… especially if you aren’t really sure who they are. And I don’t mean their basic demographic profile, or the behavior online. I mean really understanding what makes them tick. Using a mainstay of traditional marketing, the buyer or marketing persona, you can craft a vision of not just your target audience, but the specific person you want to reach on Twitter. Here’s how. (more…) New Career Opportunities Daily: The best jobs in media. …

    Lauren Dugan/ AllTwitterin Social Content- 7 readers -
  • Are Your Big Words Causing Small Headaches?

    … will already know we put a huge premium on understanding buyer personas and cultivating messages that speak to them in a personal, relevant way. But if those messages are above (or below) your readers’ heads, you’re not just losing impact, but potentially annoying them. This is a good place to point out that “reading level” doesn’t just refer to bigger…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 3 readers -