Marketing Personas

  • How to Create Buyer Personas with Social Media Data

    … customers’ unique needs, and market your new products and services for someone with Olsy’s cycling level. Why are buyer personas important for business? “That’s all fun,” you might say, “but surely my marketing department has better things to do than creating fictional customers?” In fact, well-researched buyer personas can help marketers bring…

    Hootsuitein Social How To's- 25 readers -
  • Marketing Persona Lessons from a Simple Bag of Tea

    … they may be. Let’s be honest… are you inadvertently forcing a well-packaged ‘solution’ on someone who’d be better suited to a more custom alternative? Now is a great time to figure that out and improve the situation before you accidentally insult or dismiss a an opportunity or prospect. Just how well do you know your marketing personas? Try out this free Marketing Persona tool and find out. …

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • An Important Holiday Message from the Streets

    … saving a seven-year-old child who swam out past a sandbar drop-off during a summer birthday party and swim. I have the Gov. Gen.’s Award for Bravery and the Carnegie Medal my mother won in exchange for her life. These were difficult times in my life, and they weren’t the last ones. As many of you know, 30-odd years later I would battle (and beat…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • Are Your Big Words Causing Small Headaches?

    … will already know we put a huge premium on understanding buyer personas and cultivating messages that speak to them in a personal, relevant way. But if those messages are above (or below) your readers’ heads, you’re not just losing impact, but potentially annoying them. This is a good place to point out that “reading level” doesn’t just refer to bigger…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 4 readers -