Marketing Personas

  • How to Create Buyer Personas with Social Media Data

    … them ‘Millennials’ though), as well as what drives their purchasing habits. What problems are they trying to solve? What motivates them? What do they do for a living? You can’t create your buyer personas from inference and intuition. You need data describing your existing customers, which can be collected through surveys, market research…

    Hootsuitein Social How To's- 29 readers -
  • Marketing Persona Lessons from a Simple Bag of Tea

    … they may be. Let’s be honest… are you inadvertently forcing a well-packaged ‘solution’ on someone who’d be better suited to a more custom alternative? Now is a great time to figure that out and improve the situation before you accidentally insult or dismiss a an opportunity or prospect. Just how well do you know your marketing personas? Try out this free Marketing Persona tool and find out. …

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • An Important Holiday Message from the Streets

    …) stage IV cancer, weather the economic boom and bust of my adoptive city, and go on to found an award-winning online marketing firm. In truth, I may not know you, but I do know, that you – like every other person on this earth – have had formative experiences in your own life that can’t be represented by a marketing profile or demographics…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
  • Are Your Big Words Causing Small Headaches?

    … optimization and inbound marketing campaigns, it’s a great way to stand out from other marketers who compose sloppy content that isn’t written with the right audience in mind. The more you can do to engage your readers – directly at their level – the easier it’s going to be for you to hold their attention and get them to take action later. Once you're done checking out these helpful apps, be sure to take advantage of KAYAK's free Persona Development tool or book yourself into our inbound marketing training program. …

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 6 readers -