Marketing Personas

  • How to Create Buyer Personas with Social Media Data

    … Chances are, you’re creating buyer personas for your business even if you’ve never heard the term. It’s all about knowing who your customer is. Whatever product or service your business offers, it solves a problem or addresses a common challenge that exists among a certain group of people: your customers. Once you have a big enough customer base…

    Hootsuitein Social How To's- 31 readers -
  • Marketing Persona Lessons from a Simple Bag of Tea

    … and asked, “loose?” And it dawned on me that she was looking for her regular loose tea, not the bagged or flavoured variety. Fortunately, I did have some in the pantry, and quickly got her a cup of tea that she held onto with both hands and smiled widely as she drank. Digging Deeper In Search of Persona Insights It wasn’t until later,, that I…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • An Important Holiday Message from the Streets

    … that connections, followers and personas are real people with diverse backgrounds worthy of more than that, is about the most powerful holiday message I can share, and maybe even the most important piece of “marketing” advice I could ever give. So, the next time you connect with someone – online or off – please remember you can never know what…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
  • Use Marketing Personas to Supercharge Your Twitter Content

    … It’s not easy to reach your target audience on Twitter… especially if you aren’t really sure who they are. And I don’t mean their basic demographic profile, or the behavior online. I mean really understanding what makes them tick. Using a mainstay of traditional marketing, the buyer or marketing persona, you can craft a vision of not just your target audience, but the specific person you want to reach on Twitter. Here’s how. (more…) New Career Opportunities Daily: The best jobs in media. …

    Lauren Dugan/ AllTwitterin Social Content- 7 readers -
  • Are Your Big Words Causing Small Headaches?

    … that they’re measuring content via 21 different metrics, which can be broadly classified into the audience match, linguistics, and structure. These are also backed up by common sense descriptions that allow you to get a quick sense of why your content isn’t where it should be (if it isn’t) and what you can do to fix it. Another somewhat similar tool…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 6 readers -