Marketing Plan Kpis

  • Why You Need An Independent Analytics Audit

    … In front of you is an analytics report touting the success of a recent digital marketing campaign. Full of colorful charts and graphics, the report demonstrates how the campaign drove an unbelievable number of visits to your website. A stirring in your gut tells you something isn’t right. The numbers look right, but are they? Did the team…

    Alan K'necht/ Marketing Land- 26 readers -
  • Dodge Marketing Plan Doom With A Performance Framework

    … One afternoon, I was sitting in the CEO's office a global agency when an urgent knock came from the door. The global account director was leading an emergency meeting with the agency's biggest client, and he was in a bind. The agency needed to retrofit a performance measurement plan for a $12 million marketing campaign that just wrapped up…

    Chuck Sharp/ Marketing Land- 17 readers -