Marketing Plan Kpis

  • Why You Need An Independent Analytics Audit

    … measure the right things? Why did they choose the Key Performance Indicators (KPIs) they are reporting on? Do they fully understand how the KPIs correlate to overall business objectives? Do you fully understand the KPIs and their evolution over time? Your gut is probably right, so you decide to initiate an analytics audit conducted by an independent…

    Alan K'necht/ Marketing Land- 33 readers -
  • Dodge Marketing Plan Doom With A Performance Framework

    …. The global account director heard I was an "analytics guy" and thought I could help. I joined him downstairs with the client's VP of marketing as well as six agency people. It turns out the VP had a new boss who wasn't around at the start of the campaign, but wanted to know how the program performed. Here's the rub: The client and agency had…

    Chuck Sharp/ Marketing Land- 18 readers -