Marketing Plan Kpis

  • Why You Need An Independent Analytics Audit

    … decisions based on irrelevant or even wrong data from happening again? The obvious answer to each question above is to engage a completely independent business to conduct a full and impartial audit of your digital analytics data. The Necessity Of An Independent Analytics Audit To understand the need for an audit and why it should be conducted…

    Alan K'necht/ Marketing Land- 17 readers -
  • Dodge Marketing Plan Doom With A Performance Framework

    … One afternoon, I was sitting in the CEO's office a global agency when an urgent knock came from the door. The global account director was leading an emergency meeting with the agency's biggest client, and he was in a bind. The agency needed to retrofit a performance measurement plan for a $12 million marketing campaign that just wrapped up…

    Chuck Sharp/ Marketing Land- 14 readers -
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