Marketing Plan Kpis

  • Why You Need An Independent Analytics Audit

    … measure the right things? Why did they choose the Key Performance Indicators (KPIs) they are reporting on? Do they fully understand how the KPIs correlate to overall business objectives? Do you fully understand the KPIs and their evolution over time? Your gut is probably right, so you decide to initiate an analytics audit conducted by an independent…

    Alan K'necht/ Marketing Land- 20 readers -
  • Dodge Marketing Plan Doom With A Performance Framework

    … for future optimization efforts. Finding The Right Insights Having clear objectives and ways to measure the success of marketing programs should be a given, but unfortunately it's not. The haze of corporate bureaucracy combined with our complex marketing ecosystem make it difficult to define objectives. When you mix in people's fear of being held…

    Chuck Sharp/ Marketing Land- 14 readers -
Get the top posts daily into your mailbox!