Marketing Plan Objectives

  • Dodge Marketing Plan Doom With A Performance Framework

    … for future optimization efforts. Finding The Right Insights Having clear objectives and ways to measure the success of marketing programs should be a given, but unfortunately it's not. The haze of corporate bureaucracy combined with our complex marketing ecosystem make it difficult to define objectives. When you mix in people's fear of being held…

    Chuck Sharp/ Marketing Land- 14 readers -
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