Marketing Pr Conferences

  • Supercharge Your Marketing at Digital Summit Los Angeles with Confluence

    … Software, BusinessWire and MIT. Over more than 40 sessions, the topics covered include everything from data informed marketing to visual storytelling and purpose driven marketing to content marketing with influencers. Of course, I'm a fan of that last topic since it is what the focus of my closing keynote presentation will be about: How…

    Lee Odden/ TopRank®- 23 readers -
  • The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

    … We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return…

    TopRank®- 20 readers -
  • Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

    … audience matches the platform’s demographics, it’s time to dive in. At his Social Media Marketing World session, BMC’s Head of Global Social Media Carlos Gil made a compelling case for Snapchat as a marketing tool, and offered tactics for engaging on the platform. Who’s on Snapchat There are over 300 million monthly users on Snapchat. The vast majority…

    TopRank®- 17 readers -
  • Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

    … If you want to write amazing content like Ann Handley, don’t be a Dumbo. Dumbo was convinced he could only fly while holding a “magic feather.” When he lost the feather mid-flight, he plummeted toward the ground. It wasn’t until he believed he could fly without the feather that he was able to take off again. Too many would-be content creators…

    TopRank®in Content- 23 readers -
  • Superheroes of Social Media: Your Must-See Guide to #SMMW17

    … informed and masterminds a content empire. #3: Lee Odden The Marketer: Lee is the CEO of TopRank Marketing, author of the bestselling book Optimize, and a speaker at marketing conferences around the world. Lee is a pioneer in integrated marketing, influencer marketing, and participation marketing, keeping steadily ahead of the curve as TopRank Marketing…

    TopRank®in Social- 24 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    … The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers…

    Lee Odden/ TopRank®in Social- 44 readers -
  • 10 Conference Hacks to Help You Crush Marketing Event Attendance

    …. Early on when I started working for TopRank Marketing, our CEO Lee Odden gave me a crash course on making the most of attending an event. His experience attending and speaking at events was an incredibly valuable resource for someone like me that wanted to take advantage of the awesome opportunity to attend events. Below you’ll find some of my top…

    Ashley Zeckman/ TopRank®- 22 readers -
  • How to Thrive in the Post Digital World

    … When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity. In today’s marketing world…

    Lee Odden/ TopRank®in How To's- 25 readers -
  • 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity

    … “Do you want to be creative?” Jay Acunzo, founder, host and writer of, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly. It’s like asking if you want…

    TopRank®in Content- 13 readers -
  • Marketer or Mind-Reader? 3 Ways to Find Out What the B2B Buyer is Thinking #MPB2B

    When it comes to creating quality content that informs, entertains, engages and inspires action from our target audience, we marketers wish we knew one thing: exactly what our audience is thinking. Unfortunately, that’s not exactly possible. While we’d all like to believe we have amazing mind-reading capabilities, most of us really only have the informed assumptions we’ve bui ...

    TopRank®- 13 readers -
  • Where to Learn About Influencer Content Marketing in Europe & the U.S.

    … for 2017. Speaking of conferences, if you really want to get the most out of attending an industry conference, I highly recommend this advice. Learning and networking are only two of the top 5 ways to realize ROI from conference expenses, so it’s worth checking out that post to find out what the other 3 are. October 13, 2016 Digital 2016 – Riga…

    Lee Odden/ TopRank®in Content- 34 readers -
  • 50 Top Content Marketing Influencers #CMWorld 2016

    … Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid. What I'm not kidding about is that there are over 150 speakers…

    Lee Odden/ TopRank®in Content- 34 readers -
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