Marketing Pr Conferences

    • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

      The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

      Lee Odden/ TopRank®in Social- 33 readers -
    • Superheroes of Social Media: Your Must-See Guide to #SMMW17

      In a past life, I was a minor internet celebrity. One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike. Doctor Who, Buffy the Vampire Slayer, DC & Marvel Comics: It’s truly a nerdy paradise.

      TopRank®in Social- 17 readers -
    • Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

      If you want to write amazing content like Ann Handley, don’t be a Dumbo. Dumbo was convinced he could only fly while holding a “magic feather.” When he lost the feather mid-flight, he plummeted toward the ground. It wasn’t until he believed he could fly without the feather that he was able to take off again.

      TopRank®in Content- 17 readers -
  • The Queen of Facebook Tells All on Generating Facebook Marketing ROI

    True to form, Mari Smith kicked off her presentation at Social Media Marketing World last week by sharing her full bio in the form of emojis and poking fun at her own mixed accent which immediately put the packed room at ease. When someone with experience like Mari takes the stage, you perk up and get ready to have a deluge of knowledge dropped on you in a short amount of time.

    Ashley Zeckman/ TopRank®- 8 readers -
  • The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

    … We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return…

    TopRank®- 13 readers -
  • Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

    … “Social media evolution is inevitable. All you can do is evolve along with it.” - @carlosgil83 Click To Tweet Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably didn’t immediately “get…

    TopRank®- 14 readers -
  • 10 Conference Hacks to Help You Crush Marketing Event Attendance

    …. Early on when I started working for TopRank Marketing, our CEO Lee Odden gave me a crash course on making the most of attending an event. His experience attending and speaking at events was an incredibly valuable resource for someone like me that wanted to take advantage of the awesome opportunity to attend events. Below you’ll find some of my top…

    Ashley Zeckman/ TopRank®- 14 readers -
  • How to Thrive in the Post Digital World

    … When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity. In today’s marketing world…

    Lee Odden/ TopRank®in How To's- 14 readers -
  • 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity

    … “Do you want to be creative?” Jay Acunzo, founder, host and writer of, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly. It’s like asking if you want…

    TopRank®in Content- 11 readers -
  • Where to Learn About Influencer Content Marketing in Europe & the U.S.

    …, Latvia This is the biggest Baltic Social Media and Digital Marketing Conference and the event will be my first time in Latvia. The best part is that my longtime pal Rebecca Lieb will be presenting as well as giving a workshop, “The New Marketing Equation”. Solo presentation: The Power of Influence in Content Marketing One of the most popular trends…

    Lee Odden/ TopRank®in Content- 22 readers -
  • 50 Top Content Marketing Influencers #CMWorld 2016

    … Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid. What I'm not kidding about is that there are over 150 speakers…

    Lee Odden/ TopRank®in Content- 29 readers -
  • Content Marketing World Keynote Interview: Kathy Sterio, GE

    … success stories of how marketing influenced an order. Finally, we are utilizing LinkedIn Elevate to make sharing our stories easy for employees and to engage their networks in our storytelling. What are you looking forward to most at this year’s Content Marketing World conference? I’m excited to learn about what’s next. This space is evolving so…

    Lee Odden/ TopRank®in Content- 16 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 10 readers -
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