Marketing Pr Conferences

    • 8 Upcoming Events to Learn All About Content and Influencer Marketing

      According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 marketing plans and 95% found them to be effective.

      Lee Odden/ TopRank®in Content- 11 readers -
  • Top Insights, Takeaways & Favorite Moments from #SocialBrand17

    … to B2B marketing can help teams large and small get smarter with their digital marketing. His book, Get Scrappy is filled with great ideas and examples for brands looking to do just that. Robert Rose – Reinventing Trust: The New Value of Brand Audiences & Owned Media One of the key points of Robert’s presentation that stood out to me, was his…

    Ashley Zeckman/ TopRank®in Content- 13 readers -
  • Principles and Books for Looking into the Digital Future from Lee Aase

    …, Flip camera or IPhone. How did they change your world? At TopRank Marketing, we know disruption can prove to have great value. Trying new disruptive techniques or tools challenges the team and often provides the client with new and better outcomes. Books to consider: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets…

    TopRank®- 12 readers -
  • 12 Must-See Speakers at Digital Marketing Summit Minneapolis #DSMPLS

    … the end of the conference on Monday August 14, TopRank Marketing will be hosting a fun happy hour starting at 6:30pm exclusively for Digital Marketing Summit attendees. It will be a great chance to unwind and network. Check out the details here and sign up for your free ticket! Gain a competitive advantage by subscribing to the TopRank® Online…

    Ashley Zeckman/ TopRank®in EMail- 18 readers -
  • Supercharge Your Marketing at Digital Summit Los Angeles with Confluence

    … Software, BusinessWire and MIT. Over more than 40 sessions, the topics covered include everything from data informed marketing to visual storytelling and purpose driven marketing to content marketing with influencers. Of course, I'm a fan of that last topic since it is what the focus of my closing keynote presentation will be about: How…

    Lee Odden/ TopRank®- 23 readers -
  • The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

    … We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return…

    TopRank®- 22 readers -
  • Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

    … audience matches the platform’s demographics, it’s time to dive in. At his Social Media Marketing World session, BMC’s Head of Global Social Media Carlos Gil made a compelling case for Snapchat as a marketing tool, and offered tactics for engaging on the platform. Who’s on Snapchat There are over 300 million monthly users on Snapchat. The vast majority…

    TopRank®- 17 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    … The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers…

    Lee Odden/ TopRank®in Social- 48 readers -
  • 10 Conference Hacks to Help You Crush Marketing Event Attendance

    …: Social Media Marketing World, San Diego Date: 3/24/17 Room: 28ABCDE Session Topic: Future of Influencer Marketing: Strategies & Trends Event: Content Marketing Conference, Boston Date: 4/12/17 Session Topic: Keynote: The Influence Imperative Event: Clever Content, Copenhagen, Denmark Date: 4/25/17 Session Topic: Keynote: Search Marketing…

    Ashley Zeckman/ TopRank®- 24 readers -
  • How to Thrive in the Post Digital World

    … When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity. In today’s marketing world…

    Lee Odden/ TopRank®in How To's- 26 readers -
  • 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity

    … “Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly. It’s like asking if you want…

    TopRank®in Content- 13 readers -
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