Marketing Profs

  • Content Marketing Definition

    … 50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase…

    Heidi Cohen/ Heidi Cohenin Content- 51 readers -
  • Infographic: 13 Ways to Be a Better Content Curator

    … “I’m kind of a curator, and I’m kind of a night-owl reporter.” That’s what singer-songwriter Tom Waits told the Los Angeles Times in 1976. Waits may have been talking about curating the human condition, while we’re talking about curating good content on your blog, but many marketers are still heeding his advice with their content strategies…

    Amanda Walgrove/ The Content Strategistin Content- 14 readers -
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