Marketing Profs

  • Content Marketing Definition

    …, photos, an infographic, a Twitter stream, an ebook, a Facebook page. David Meerman Scott, author of The New Rules of Marketing and PR 46. Content marketing is: Creative knowledge sharing–using content across multiple platforms to reach various audiences–with the objective to influence thought and/or drive behavior. Sharing content…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • Infographic: 13 Ways to Be a Better Content Curator

    … “I’m kind of a curator, and I’m kind of a night-owl reporter.” That’s what singer-songwriter Tom Waits told the Los Angeles Times in 1976. Waits may have been talking about curating the human condition, while we’re talking about curating good content on your blog, but many marketers are still heeding his advice with their content strategies…

    Amanda Walgrove/ The Content Strategistin Content- 14 readers -
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