Marketing Profs

  • Content Marketing Definition

    … 50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • Infographic: 13 Ways to Be a Better Content Curator

    …, combining high-quality, original stories with roundup posts relevant to consumer interests. In fact, according to Marketing Profs, 74 percent of marketers say curation is an important part of their content mix. The problem is 60 percent find it tough to find the right content to curate. In an effort to help out, Ross Hudgens, founder of Siege Media…

    Amanda Walgrove/ The Content Strategistin Content- 14 readers -
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