Marketing Psychology

  • The 2 tweaks that will make you dominate in any competitive market (Part 6)

    … This is the LAST part in the series on how to overcome a saturated niche. You may read part one through five here. This post is theoretical with actionable tips (assuming you’ve read the first five posts in the series). For reference, these are the 5 approaches to dominate a market: Promise the benefit. Enlarge the claim. Mechanism…

    Shock Marketer- 9 readers -
  • How to get your users to take action with compliance gaining

    …. * * By entering your email, you’ll receive bi-weekly WiderFunnel Blog updates and other resources to help you become an optimization champion. In this post, I’m going to examine the concept of compliance gaining through a marketing lens.The question is: How can you leverage compliance gaining…

    WiderFunnelin How To's- 17 readers -
  • 4 Psychological Triggers Every Content Creator Must Know

    By the time you start writing content, your brain has gone through years of development and learning. This process isn’t related to what facts and knowledge we gain while in school, but rather how we understand and interact with the world around us. These innate abilities, such as communicating with other people, are hardwired into our brain even though we do not have them at birth.

    Relevance- 7 readers -
  • I feel, therefore I buy: How your users make buying decisions

    … to follow. – Dan Hill, Author, Emotionomics: Leveraging Emotions for Business Success Emotions are powerful. Neuroscience + Marketing In recent years, the science dubbed neuromarketing has begun to emerge; it “bridges the study of consumer behavior with neuroscience”. The first piece of neuromarketing research was published in Neuron in 2004…

    WiderFunnelin How To's- 19 readers -
  • 59 words and phrases that convert (and how to use ’em)

    … Aaron, 23 data-backed words that convert, Salesforce Blog Is “Free” the most powerful word in marketing copywriting? FREE! Is more powerful than any rational economic analysis would suggest. If you want to sell more of something, use that power. – Roger Dooley, Author, Brainfluence Make your landing page copy exciting with the word “New…

    WiderFunnel- 29 readers -
  • A/B testing during the holidays: Risks and rewards

    … Are you considering running A/B tests this holiday season? Testing during the holidays may seem like a good idea — after all, the spike in traffic can help complete a test quickly — but it’s important to understand how the results might be skewed. Consumer behavior is different during the holidays: their sense of urgency is higher, or they may…

    WiderFunnel- 19 readers -
  • The psychological persuasiveness of Aylan Kurdi’s tragic story

    … people. Humans aren’t rational What does this mean for marketers? Though it may seem crass to use a tragedy as a marketing lesson, and I hesitated even posting this article for that reason, all experiences can be instructive. I am in no way minimizing the tragedy of Aylan’s demise, or commenting on the current Syrian refugee situation. But, what can…

    Chris Goward/ WiderFunnel- 26 readers -
  • 3 Rules of Psychology in Sales and Marketing

    … There were a group of my friends and colleagues that had recently gotten together to opine over what’s wrong with the agency industry. For the most part, it’s that the agencies that execute well often struggle more and charge less. The agencies that sell well charge more and struggle less. That’s a wacky thought, I know, but see it over and over…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Mathew McConaughey Defines Today’s Lincoln Man

    …, cars are just vehicles that get us from point A to B. My thinking is shaped. So is yours. We’ve been bombarded with years and years of messaging, which puts the marketing teams for older brands at an advantage and some at a disadvantage, depending on how they’d like to define today’s message. Branding is educating customers about who…

    Jean Bansemer/ Relevance- 20 readers -
  • Get 3X the conversion rate by adding a second “option,” research finds

    … Using university research, I’m going to show you these: The exact number of products to have on a category page Why you should not just have one product This specific range of buying options will give you a conversion rate boost If you sell one product, you may have a 9% conversion rate. If you sell two similar products, one of your…

    Shock Marketer- 3 readers -
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