Marketing Psychology

  • The 2 tweaks that will make you dominate in any competitive market (Part 6)

    … This is the LAST part in the series on how to overcome a saturated niche. You may read part one through five here. This post is theoretical with actionable tips (assuming you’ve read the first five posts in the series). For reference, these are the 5 approaches to dominate a market: Promise the benefit. Enlarge the claim. Mechanism…

    Shock Marketer- 9 readers -
  • How to get your users to take action with compliance gaining

    …. * * By entering your email, you’ll receive bi-weekly WiderFunnel Blog updates and other resources to help you become an optimization champion. In this post, I’m going to examine the concept of compliance gaining through a marketing lens.The question is: How can you leverage compliance gaining…

    WiderFunnelin How To's- 13 readers -
  • 4 Psychological Triggers Every Content Creator Must Know

    … even though we do not have them at birth. This is a function of a relatively modern study called evolutionary psychology. As far-fetched as it may sound, learning specific aspects of human psychology caused by evolution can turn a good content creator into a great one. Many of the following psychological triggers will be elements you already use…

    Relevancein Content- 7 readers -
  • I feel, therefore I buy: How your users make buying decisions

    … to follow. – Dan Hill, Author, Emotionomics: Leveraging Emotions for Business Success Emotions are powerful. Neuroscience + Marketing In recent years, the science dubbed neuromarketing has begun to emerge; it “bridges the study of consumer behavior with neuroscience”. The first piece of neuromarketing research was published in Neuron in 2004…

    WiderFunnelin How To's- 12 readers -
  • 59 words and phrases that convert (and how to use ’em)

    … Aaron, 23 data-backed words that convert, Salesforce Blog Is “Free” the most powerful word in marketing copywriting? FREE! Is more powerful than any rational economic analysis would suggest. If you want to sell more of something, use that power. – Roger Dooley, Author, Brainfluence Make your landing page copy exciting with the word “New…

    WiderFunnel- 19 readers -
  • A/B testing during the holidays: Risks and rewards

    …. The organization learned some important principles about the different types of messaging to use during high and low urgency seasons from the landing page tests we conducted. For more details about how the test was run, watch this landing page optimization webinar. Option 2: Hold off on testing while you conduct qualitative studies If A/B testing…

    WiderFunnel- 13 readers -
  • The psychological persuasiveness of Aylan Kurdi’s tragic story

    … people. Humans aren’t rational What does this mean for marketers? Though it may seem crass to use a tragedy as a marketing lesson, and I hesitated even posting this article for that reason, all experiences can be instructive. I am in no way minimizing the tragedy of Aylan’s demise, or commenting on the current Syrian refugee situation. But, what can…

    Chris Goward/ WiderFunnel- 21 readers -
  • 3 Rules of Psychology in Sales and Marketing

    …. This infographic from Salesforce Canada touches on the psychology of sales and marketing and presents 3 rules that may help you (and us) do a better job of marketing and sales: Emotions play a huge role in purchasing decisions – trust is imperative so your brand recognition, web presence, online authority, reviews and even your pricing (too…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Mathew McConaughey Defines Today’s Lincoln Man

    …, cars are just vehicles that get us from point A to B. My thinking is shaped. So is yours. We’ve been bombarded with years and years of messaging, which puts the marketing teams for older brands at an advantage and some at a disadvantage, depending on how they’d like to define today’s message. Branding is educating customers about who…

    Jean Bansemer/ Relevance- 12 readers -
  • Get 3X the conversion rate by adding a second “option,” research finds

    … Using university research, I’m going to show you these: The exact number of products to have on a category page Why you should not just have one product This specific range of buying options will give you a conversion rate boost If you sell one product, you may have a 9% conversion rate. If you sell two similar products, one of your…

    Shock Marketer- 3 readers -
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