Marketing Psychology

  • The 2 tweaks that will make you dominate in any competitive market (Part 6)

    … still so vague that you are the first to put it into words. Here, above all, is the type of headline that never attempts to sell a product or a performance, but simply tries to sell the remainder of the ad itself—the information that follows on the page. At this final stage, your ad does not mention a benefit or a solution. It’s completely curiosity driven. The your landing page must lead from that vague ad to amazing copywriting. …

    Shock Marketer- 9 readers -
  • How to get your users to take action with compliance gaining

    … ask your user for something small first that they will most likely say yes to, then ask for something larger (the actual action you want them to take) at a later time. Researchers have several theories as to why this is effective, one of them being your user’s desire to remain consistent with what they previously said. Example: If your web page…

    WiderFunnelin How To's- 13 readers -
  • 4 Psychological Triggers Every Content Creator Must Know

    … even though we do not have them at birth. This is a function of a relatively modern study called evolutionary psychology. As far-fetched as it may sound, learning specific aspects of human psychology caused by evolution can turn a good content creator into a great one. Many of the following psychological triggers will be elements you already use…

    Relevancein Content- 7 readers -
  • I feel, therefore I buy: How your users make buying decisions

    … to follow. – Dan Hill, Author, Emotionomics: Leveraging Emotions for Business Success Emotions are powerful. Neuroscience + Marketing In recent years, the science dubbed neuromarketing has begun to emerge; it “bridges the study of consumer behavior with neuroscience”. The first piece of neuromarketing research was published in Neuron in 2004…

    WiderFunnelin How To's- 17 readers -
  • 59 words and phrases that convert (and how to use ’em)

    … Aaron, 23 data-backed words that convert, Salesforce Blog Is “Free” the most powerful word in marketing copywriting? FREE! Is more powerful than any rational economic analysis would suggest. If you want to sell more of something, use that power. – Roger Dooley, Author, Brainfluence Make your landing page copy exciting with the word “New…

    WiderFunnel- 24 readers -
  • A/B testing during the holidays: Risks and rewards

    … Are you considering running A/B tests this holiday season? Testing during the holidays may seem like a good idea — after all, the spike in traffic can help complete a test quickly — but it’s important to understand how the results might be skewed. Consumer behavior is different during the holidays: their sense of urgency is higher, or they may…

    WiderFunnel- 14 readers -
  • The psychological persuasiveness of Aylan Kurdi’s tragic story

    … of one three-year-old boy washed up dead on a beach. Aylan Kurdi’s story is tragic. His father, Abdullah Kurdi, hoping to find a better life, decided to take his wife and two children on a midnight dinghy ride from Turkey to Greece. The waves overpowered the rubber boat and they were tossed into the sea a mile offshore. Tragically, he had only…

    Chris Goward/ WiderFunnel- 24 readers -
  • 3 Rules of Psychology in Sales and Marketing

    …. This infographic from Salesforce Canada touches on the psychology of sales and marketing and presents 3 rules that may help you (and us) do a better job of marketing and sales: Emotions play a huge role in purchasing decisions – trust is imperative so your brand recognition, web presence, online authority, reviews and even your pricing (too…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Mathew McConaughey Defines Today’s Lincoln Man

    … the tone. Who is a “Lincoln man?” Someone who drives the car because he “just liked it.” Generate Free Press by Being Original. But then, oh no. Saturday Night Live and Ellen DeGeneres saw the spots and started poking fun at them. Ellen eats brownies and cracks fun puns. She hijacks the commercial’s connection with her audience and ends by fist…

    Jean Bansemer/ Relevance- 15 readers -
  • Get 3X the conversion rate by adding a second “option,” research finds

    … Using university research, I’m going to show you these: The exact number of products to have on a category page Why you should not just have one product This specific range of buying options will give you a conversion rate boost If you sell one product, you may have a 9% conversion rate. If you sell two similar products, one of your…

    Shock Marketer- 3 readers -
Get the top posts daily into your mailbox!