Marketing Resistance

  • Your Marketer Is There to Help You

    … that the motivation and execution of marketing and sales is quite different. Sales is motivated to close, marketing is motivated to drive a greater volume of better leads to your business. We recently wrote about the frustration of sales-driven businesses with marketing to speak directly to that issue. Here’s an example direct from my business. We spent…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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