Marketing Resources

  • 25 Great Inbound Marketing Blogs You Should Be Reading

    … There's the inbound marketing blogs that you read, and then there's the ones that impact your business and change the way you think. These business-changing gems have made our list of 25 great inbound marketing blogs. In our opinion, these blogs are well, for lack of a better word, addictive. …

    The IMPACT Blog- 10 readers -
  • Top Marketing Books: Educate Yourself!

    … Top Marketers Recommend Favorite Marketing Books As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information…

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • Mid-Year Marketing Checklist: 75 Points

    … performance and budget. Do you have a crisis management plan? If not, schedule the development of one now. Do you have an influencer program? (Note: Influencer programs may be categorized depending on your firm.) If so, how is it performing? Customers Your customer base is key to the health of your business. Content Marketing Institute’s Joe Pulizzi laser…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 16 Essential educational resources for the marketing professional

    … at the start of each day has motivated me better than any cup of coffee. Outliers: The Story of Success by Malcolm Gladwell This is the book in which Malcolm Gladwell lays out his now-famous theory that learning any skill well takes 10,000 hours of practice. It can seem a little scary, though, so I also included the next book: The First 20 Hours…

    {grow}- 16 readers -
  • Marketing Resources for 2016: Old School meets New Cool

    … of recurring and up to date content. A few newsletters to check out: Morgan Brown’s newsletter- arrives daily with amazing tips about growth. Note: it’s a little stream-of-consciousness, but super practical advice Nichole Elizabeth DeMeré’s list of the 40 best SaaS marketing newsletters Resources so new and cool, they might just be “on fleek” 1…

    {grow}in Blogging- 14 readers -
  • The Ultimate 2015 Marketing Checklist To Guarantee Success

    …100 Marketing Tactics: Social Media, Content Marketing and Mobile The biggest problem most people have with the New Year are the resolutions they set. The same holds for your business. They make New Year’s resolutions involving big audacious goals that are difficult to attain. It’s like they’re small children who believe that their fairy…

    Heidi Cohen/ Heidi Cohenin Social Mobile- 24 readers -
  • 3 Free Marketing-Friendly Apps You'll Want to Thank Us For

    http://evernote.com/skitch/getting_started/ios/ Learn how to use Skitch to annotate, crop, pixelate and share your ideas. Skitch gives you all the tools you need to get your point across faster the first time every time. Use an existing image or capture a new one, then add shapes, write on it, draw on it, annotate it any way you like, and save it to your Evernote account so th ...

    Carly Stec/ The IMPACT Blog- 7 readers -
  • Why You Need Up-cycled Content Marketing Now!

    …5 Tips to Up-Cycle Your Content Marketing Do you know what the difference is between recycled content and up-cycled content? Recycling changes waste materials into new products with the goal of reducing raw material consumption and energy use while decreasing pollution and related issues. By contrast, up-cycling converts waste or useless…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -