Marketing Resources

  • 25 Great Inbound Marketing Blogs You Should Be Reading

    … There's the inbound marketing blogs that you read, and then there's the ones that impact your business and change the way you think. These business-changing gems have made our list of 25 great inbound marketing blogs. In our opinion, these blogs are well, for lack of a better word, addictive. …

    The IMPACT Blog- 10 readers -
  • Top Marketing Books: Educate Yourself!

    … Top Marketers Recommend Favorite Marketing Books As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information…

    Heidi Cohen/ Heidi Cohen- 37 readers -
  • Mid-Year Marketing Checklist: 75 Points

    …. This shows you how the market or your customers have changed. By contrast, budget numbers aren’t based on actual results. Financials Most marketers hate dealing with financials and numbers in general. (I should know. I taught graduate level Finance For Marketers. No one took my course voluntarily!!!) At a minimum, know your way around a spreadsheet…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • 16 Essential educational resources for the marketing professional

    … By Kiki Schirr, {grow} Contributing Columnist Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators…

    {grow}- 20 readers -
  • Marketing Resources for 2016: Old School meets New Cool

    By Kiki Schirr, {grow} Contributing Columnist You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. In April, I wrote an article for {grow} about new trends in social media marketing tools.

    {grow}- 18 readers -
  • The Ultimate 2015 Marketing Checklist To Guarantee Success

    … communications. Get customer service and sales into the marketing process. This is particularly important so that you don’t keep reinventing the wheel. 4. Examine your competitive environment. No business operates in a vacuum. Factors outside of your business can have a major impact on your results, especially if you’re not paying attention to them…

    Heidi Cohen/ Heidi Cohenin Social Mobile- 32 readers -
  • 3 Free Marketing-Friendly Apps You'll Want to Thank Us For Learn how to use Skitch to annotate, crop, pixelate and share your ideas. Skitch gives you all the tools you need to get your point across faster the first time every time. Use an existing image or capture a new one, then add shapes, write on it, draw on it, annotate it any way you like, and save it to your Evernote account so th ...

    Carly Stec/ The IMPACT Blog- 8 readers -
  • Why You Need Up-cycled Content Marketing Now!

    … content marketing example Kapost leveraged the power from their Masters of SlideShare presentation into a new, related campaign entitled, How We Made The Masters of SlideShare. This upcycled content marketing effort included a SlideShare presentation, webinar and articles. Up-cycled content benefits: Kapost was able maximize their interactions…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
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