Marketing Roi

Return on marketing investment (ROMI) is the contribution attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is a relatively new metric. It is not like the other 'return-on-investment' metrics because marketing is not the same kind of investment. Instead of moneys that are 'tied' up in plants and inventories (often considered Capital Expenditure or CAPEX), marketing funds are typically 'risked.' Marketing spending is typically expensed in the current period (Operational Expenditure or OPEX).
Posts about Marketing Roi
  • 3 Reasons Sales Teams Fail Without Analytics

    … The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales today, analytics has emerged as the most important tool in any sales team’s box. Data…

    Marketing Technology Blog- 23 readers -
  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … When I contemplate the content marketing industry’s tumultuous relationship with ROI, I often think back to the last week of college at my alma mater, Sarah Lawrence College—the much-dreaded “Conference Week.” Sarah Lawrence focuses on writing the same way the Trix Rabbit fixates on brightly-colored breakfast cereal: It’s an obsession. There…

    The Content Strategist- 6 readers -
  • Three Realizations Needed to Prove Content Marketing ROI

    … percent of B2C marketers are successful at tracking content marketing ROI. It’s interesting that companies are not only continuing, but increasing, investments in a practice that the large majority of marketers cannot prove to be effective. So is content marketing ineffective, or do marketers simply need to change their approach to proving ROI…

    Relevancein Content- 24 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    … of data using every format imaginable. It is not a data mining tool or a text analytics tool, but sits in the traditional business intelligence camp, albeit with a rich visual interface. Which of these 14 tools are of interest to you? Do they convince you of the power of data visualization? Would you use them better tell the story of your…

    {grow}- 21 readers -
  • Optimizing Your PPC Campaign

    … should use dayparting tactics to ensure their ads run only during the times when their employees are available to answer the phone. In other cases, it may be more effective to pause ad listings during periods when a business is closed. Some merchants may also want to run staggered shifts to fully meet the demand during periods of high call volume…

    Street Fightin Paid Search- 10 readers -
  • 10 Content Marketing Survival Tips for the Busy Holiday Season

    … Are you feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin’ over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don’t want to lose touch with your audience and online communities? It’s important…

    Pam Marketing Nutin Social Content- 13 readers -
  • How to Estimate SEO ROI From Content Marketing

    … will help you measure the effectiveness of your content marketing on organic search. 1. The ROI Calculator Content marketing is an investment – particularly for driving organic traffic. It takes time. But after you continuously build the best content in your industry, search revenue from content marketing is the gift that keeps on giving; aggregating…

    Scott Tousley/ Siege Mediain SEO Content How To's- 13 readers -
  • 5 Google Analytics Tips to Measure Vacation Rental Marketing ROI

    …. The “goals” tool is a great way to see how well your web site and other marketing efforts are driving potential guests to take the desired action. When setting goals, make sure they reflect the efforts of your current campaigns to get the best understanding of your ROI. Learn how to set up, edit, and share goals here! Analyze Page Effectiveness Have you…

    Thomas Bruce/ Paveyain Google- 9 readers -
  • 2015 Content Marketing Editorial Calendar Template and Tutorial

    … a content marketing editorial calendar The importance of knowing your audience Leveraging content you already have to increase business results and ROI Supporting Resources: Content Marketing Editorial Calendar Template for 2015 Audience analysis worksheet to help you identify and prioritize your top audiences. Content Marketing…

    Pam Marketing Nutin Social Content- 43 readers -
  • 5 Ways Builders Can Use Google Analytics to Track Marketing ROI

    … Analytics can seem overwhelming to those who aren’t familiar with it. However, these tips will provide you with a good base of knowledge to being to measure your home building company’s ROI using Analytics. Gain a Clear Snapshot of Your Efforts with “Channels” Before home builders can gain any insight into the effectiveness of their internet marketing…

    Thomas Bruce/ Paveyain Google- 10 readers -
  • Pay-Per-Call’s Role in Improving Marketing ROI

    … Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper, “Pay-Per-Call’s Role in Improving Marketing ROI” covers insights into creating an effective pay-per-call campaign; sourcing…

    Donna M. Airoldi/ Street Fightin Google- 10 readers -
Get the top posts daily into your mailbox!
More from around the web