Marketing Roi

Return on marketing investment (ROMI) is the contribution attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is a relatively new metric. It is not like the other 'return-on-investment' metrics because marketing is not the same kind of investment. Instead of moneys that are 'tied' up in plants and inventories (often considered Capital Expenditure or CAPEX), marketing funds are typically 'risked.' Marketing spending is typically expensed in the current period (Operational Expenditure or OPEX).
Posts about Marketing Roi
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether…

    Marketing Technology Blog- 28 readers -
  • 3 Reasons Sales Teams Fail Without Analytics

    … that are 5 – 6 percent higher than their peers. Moreover, companies that put data at the center of the marketing and sales decisions improve their marketing return on investment (MROI) by 15 – 20 percent, which adds up to $150 – $200 billion of additional value. Let’s explore the three main reasons why sales teams fail without analytics. 1…

    Marketing Technology Blog- 38 readers -