Marketing Roi

Return on marketing investment (ROMI) is the contribution attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is a relatively new metric. It is not like the other 'return-on-investment' metrics because marketing is not the same kind of investment. Instead of moneys that are 'tied' up in plants and inventories (often considered Capital Expenditure or CAPEX), marketing funds are typically 'risked.' Marketing spending is typically expensed in the current period (Operational Expenditure or OPEX).
Posts about Marketing Roi
    • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

      Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable.

      Marketing Technology Blog- 14 readers -
  • 3 Reasons Sales Teams Fail Without Analytics

    …, charisma isn’t enough; failing to integrate analytics throughout the sales cycle represents a crippling competitive disadvantage. Research from McKinsey, published in an eBook titled Big Data, Analytics, and the Future of Marketing & Sales, found that companies that effectively use Big Data and analytics display productivity rates and profitability…

    Marketing Technology Blog- 26 readers -
  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … When I contemplate the content marketing industry’s tumultuous relationship with ROI, I often think back to the last week of college at my alma mater, Sarah Lawrence College—the much-dreaded “Conference Week.” Sarah Lawrence focuses on writing the same way the Trix Rabbit fixates on brightly-colored breakfast cereal: It’s an obsession. There…

    The Content Strategist- 6 readers -
  • Three Realizations Needed to Prove Content Marketing ROI

    … purpose, business type, and products, among other variables. Jay Baer’s Field Guide to the Four Types of Content Marketing Metrics provides a foundation for looking at micro conversions through the scopes of consumption, sharing, lead generation and – ultimately – sales metrics. Sales (i.e. macro conversions) should be tied back to the appropriate…

    Relevancein Content- 26 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    … in our previous blog post “6 more studies prove Digital Marketing ROI” was created with Piktochart. MULTIPURPOSE Google Charts is the seminal charting solution for much of the web. It’s highly flexible and has an excellent set of developer tools behind it. It’s an especially useful tool for specialist visualizations such as geocharts and gauges…

    {grow}- 24 readers -
  • Optimizing Your PPC Campaign

    … should use dayparting tactics to ensure their ads run only during the times when their employees are available to answer the phone. In other cases, it may be more effective to pause ad listings during periods when a business is closed. Some merchants may also want to run staggered shifts to fully meet the demand during periods of high call volume…

    Street Fightin Paid Search- 10 readers -
  • 10 Content Marketing Survival Tips for the Busy Holiday Season

    Are you feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin’ over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don’t want to lose touch with your audience and online communities? It’s important for all of us to take time to disconnect from techno.

    Pam Marketing Nut- 14 readers -
  • How to Estimate SEO ROI From Content Marketing

    …. The problem is measuring the worth of those links. In our quest to helping businesses understand the value of content marketing, particularly from organic search, we took a few months to develop two things: A calculator for estimating content marketing ROI using your numbers A 36-page guide that walks you through this calculation Each…

    Scott Tousley/ Siege Mediain SEO Content How To's- 14 readers -
  • 5 Google Analytics Tips to Measure Vacation Rental Marketing ROI

    … In today’s vacation rental industry, it is crucial to have a well-rounded internet marketing plan. With your vacation rental company’s marketing dollars going in so many different directions, knowing what works and what doesn’t is very important. One tool that has proven to be a great asset to those who are marketing the properties and services…

    Thomas Bruce/ Paveyain Google- 10 readers -
  • 2015 Content Marketing Editorial Calendar Template and Tutorial

    … with traditional, “throw the social content spaghetti at the wall and hope it sticks” style of marketing. Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your…

    Pam Marketing Nutin Social Content- 43 readers -
  • 5 Ways Builders Can Use Google Analytics to Track Marketing ROI

    … Analytics can seem overwhelming to those who aren’t familiar with it. However, these tips will provide you with a good base of knowledge to being to measure your home building company’s ROI using Analytics. Gain a Clear Snapshot of Your Efforts with “Channels” Before home builders can gain any insight into the effectiveness of their internet marketing…

    Thomas Bruce/ Paveyain Google- 11 readers -
  • Pay-Per-Call’s Role in Improving Marketing ROI

    … for auto insurance but is presented with an agency for homeowners insurance or health insurance, it isn’t going to result in a useful connection for the caller and could cost advertisers for a mismatched lead (not to mention a brand hit). Similarly, location data is as important as service descriptions. A search for a plumber in Brooklyn should…

    Donna M. Airoldi/ Street Fightin Google- 11 readers -
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