Marketing Roles

  • Study: Marketers’ Roles Are Changing. What They Need To Succeed

    …-paced world of digital marketing, 64 percent of marketers surveyed expected their role to change in the next year, according to the "Digital Roadblock" report by Adobe. And while 40 percent said they wanted to reinvent their role as a marketer, only 14 percent felt they knew how. It's not just the pace of change that alters the roles of marketers…

    Jim Yu/ Marketing Land- 14 readers -
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