Marketing Sales

  • EF4 Tornado on April 3, 1974

    … On April 3, 1974, our ranch house in Madison, Indiana was hit by a major tornado. (My long-term memory works fine despite my fall and long hospital stay last April.) Jeff Ogden The corner bedroom of my parents were crushed in and the truck in our driveway was hit by the roof and driven into the truck. If large hail falls, you know high winds…

    Jeff Ogden/ Fearless Competitor -
  • 5 Tips for Developing Strong Buyer Personas

    …Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns, you start with buyer personas. In fact, in his great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, he calls these…

    Jeff Ogden/ Fearless Competitor- 8 readers -