Marketing Segmentation

  • Six methods for smarter marketing segmentation

    … an automated task And, once you’ve got your own list and/or database at homeostasis and working for you again, one of the ways you can look to the future for leads is … 6. Purchase a highly-targeted list to market to I know, many marketers are against the purchasing of emails. But, a current marketing agency I consult with has done this many times…

    {grow}in EMail- 9 readers -
  • My Engagement-Based Marketing Segmentation Tips

    … tips on how you can build the best possible segmentation strategy, based on engagement with your brand. Segmentation Tip 1: Your First Party Data Is Golden Do you already get a reasonable amount of traffic to your website? Do you have existing customers (or at least prospective customers)? Then, you have first party data! First party data is all…

    Ian Lopuch/ PPC Ianin Paid Search- 10 readers -
  • Marketing Segmentation Challenges and Opportunities

    … channels was an extreme challenge Tweet This!. In this infographic, Kahuna details why segmentation and personalization is not a nice-to-have but a must, the returns from moving beyond overly simple segmentation, and what’s holding marketers back. About Kahuna Kahuna is a communication automation platform that leverages rich cross-channel data…

    Douglas Karr/ Marketing Technology Blog- 11 readers -