Marketing Segmentation

  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 12 readers -
  • My Engagement-Based Marketing Segmentation Tips

    … tips on how you can build the best possible segmentation strategy, based on engagement with your brand. Segmentation Tip 1: Your First Party Data Is Golden Do you already get a reasonable amount of traffic to your website? Do you have existing customers (or at least prospective customers)? Then, you have first party data! First party data is all…

    Ian Lopuch/ PPC Ianin Paid Search- 11 readers -
  • Marketing Segmentation Challenges and Opportunities

    … Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, personalized media programs led to improved response rates, increased sales and strong brand perceptions for 48% of marketers Tweet This!. Personalized emails drive 6 times the response rate over…

    Douglas Karr/ Marketing Technology Blog- 13 readers -