Marketing Segmentation

  • Six methods for smarter marketing segmentation

    … an automated task And, once you’ve got your own list and/or database at homeostasis and working for you again, one of the ways you can look to the future for leads is … 6. Purchase a highly-targeted list to market to I know, many marketers are against the purchasing of emails. But, a current marketing agency I consult with has done this many times…

    {grow}in EMail- 9 readers -
  • My Engagement-Based Marketing Segmentation Tips

    … consumer, with the most personally relevant experience possible. How is all of this possible? What is the hub of this strategy, the brains that dictates which creative, experience, messaging to deliver to each consumer? The hub is your segmentation, arguably the most important part of your modern marketing strategy. Today, I wanted to provide a few…

    Ian Lopuch/ PPC Ianin Paid Search- 10 readers -
  • Marketing Segmentation Challenges and Opportunities

    … Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, personalized media programs led to improved response rates, increased sales and strong brand perceptions for 48% of marketers Tweet This!. Personalized emails drive 6 times the response rate over…

    Douglas Karr/ Marketing Technology Blog- 9 readers -