Marketing Services

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.
Posts about Marketing Services
  • Epic Content Marketing Campaigns For Charities

    Charities have for a long time used Content Marketing in various ways to bring attention to their message. By sharing stories, the meaning of your cause is brought to the forefront in a way that provokes the required interest and emotional attachment that leads to support for your organisation. Today, we’re going to look at Content Marketing campaigns from well-known charities ...

    Cat Fyson/ 19 readers -
  • Getting To Grips With Digital Marketing: In-House or Outsourced?

    Businesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI. Today I’ve looked at the benefits and disadvantages of different levels of outsourcing for ...

    Emma North/ 35 readers -
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