Marketing Sideways

  • This free pine tree reminded me of 2 key marketing trends

    … Today, I am holding this pine tree. Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. Give Value and Create Conversation First, this pine tree is is a fantastic instance of marketing sideways. Marketing Sideways is where you don’t talk about your products and services per…

    Jay Baer/ Convince and Convert- 9 readers -
  • You Are Not the Star of Your Content Marketing

    … I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings. Many companies do this today, including Columbia Sportswear’s “What Knot to... Read the whole entry... » …

    Jay Baer/ Convince and Convertin Content- 9 readers -
  • Why it’s easier for B2B to measure content marketing

    … execution, you don’t know necessarily who read this blog post and whether that generated beer sales. You can run some correlation studies on that, but it’s difficult to point to it exactly. So, to some degree, it depends on the business. (to read my ebook on the 4 types of content marketing metrics, go up to the top left of this page and click…

    Jay Baer/ Convince and Convertin Content- 20 readers -