Marketing Software

  • The Blockchain Marketing Technology Landscape (2017)

    … The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur…

    Scott Brinker/ Chief Marketing Technologist- 32 readers -
  • 3 thoughts on Marketo’s domain outage this week

    … of risks (or, for that matter, consider contingencies on every business-critical software or service they rely on). But these things will happen from time-to-time even with the most fastidious systems management teams. And I think Marketo responded well to the crisis, with their CEO directly taking responsibility over email and Twitter. #2…

    Scott Brinker/ Chief Marketing Technologist- 33 readers -
  • Is winter coming for martech? Or just for martech VCs?

    … as a riposte. You need big companies with big funding to do big things, right? Not necessarily in a cloud-based software world. In addition to the economics of the democratization of software that we discussed above, increased “platformization” in the martech space is making it easier for more specialized solutions to plug into companies’ marketing stacks…

    Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • The average enterprise uses 91 marketing cloud services

    … it into their stack diagram.) In retrospect, my post from three years ago hypothesizing that marketers regularly use over 100 software programs — even if they don’t consciously identify them all — seems like it has now been confirmed with empirical data. Because it’s not just “marketing” apps they’re using… 2. The app explosion isn’t unique to marketing…

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • Marketing Automation: A False Hope for Small Businesses?

    … You might have heard the term “marketing automation” being thrown around. The “automation” part sounds seductive. After all, who doesn’t want to automate parts of their business, not to mention marketing? So what is marketing automation? One of the major marketing automation vendors, Marketo, defines it as “a category of software…

    Growmap- 27 readers -
  • Blockchains as a new kind of quantifiable brand equity?

    … The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, and blockchain brand “logos”. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. How do you measure “brand equity” today…

    Scott Brinker/ Chief Marketing Technologist- 22 readers -
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