Marketing Software

  • Blockchain-based digital tokens: the new brand logo?

    … The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing and blockchain brand promises. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar. Previously, he was VP of marketing at Sprinklr…

    Scott Brinker/ Chief Marketing Technologist- 23 readers -
  • The blockchain brand: hard-coding brand promises

    … transparency and brand values that are eternal, backed by math, software, and code, not a poster on a wall and infallible humans. 21st century brands will be human-envisioned but blockchain-empowered. Thanks, Jeremy! Readers: Jeremy will be speaking at the MarTech Conference in San Francisco, May 9-11, with a fantastic presentation on Marketing…

    Scott Brinker/ Chief Marketing Technologist- 31 readers -
  • Digital Asset Management in the Martech Cocktail

    … This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter…

    Scott Brinker/ Chief Marketing Technologist- 31 readers -
  • The Customer Experience Operating System (CX-OS)

    …), they had to have all the underlying services for data, workflows, analytics, reporting, etc. Thus each was a fully functioning solution that could be bought and implemented separately. But each was also a silo. As companies deployed multiple silos, the need to share customer data between them became obvious. So early users built marketing…

    Scott Brinker/ Chief Marketing Technologist- 9 readers -
  • 2 terrific #MarTech talks on the rise of AI in marketing

    … to computers doing “smart” things), and machine learning is used in cognitive computing to enable a software program to “reason” like a human, which is one kind of AI. Does that clear it up? “Uh, not really.” Well, here are two much better explanations of these concepts and how they are being applied to marketing by two of our featured speakers…

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • Big deals for Marketo and Demandware, but what do they mean?

    ….” It doesn’t result in fewer marketing technology vendors in the marketing technology landscape. Marketo remains Marketo, an independent company, albeit under new, private ownership. Consolidation would have been if an existing marketing software giant — Adobe, Oracle, or Salesforce — had acquired them, particularly if they sought to phase out the Marketo…

    Scott Brinker/ Chief Marketing Technologist- 21 readers -
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