Marketing Software

    • Digital Asset Management in the Martech Cocktail

      This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills, and Coca-Cola.

      Scott Brinker/ Chief Marketing Technologist- 30 readers -
  • The Customer Experience Operating System (CX-OS)

    …), they had to have all the underlying services for data, workflows, analytics, reporting, etc. Thus each was a fully functioning solution that could be bought and implemented separately. But each was also a silo. As companies deployed multiple silos, the need to share customer data between them became obvious. So early users built marketing…

    Scott Brinker/ Chief Marketing Technologist- 8 readers -
  • 2 terrific #MarTech talks on the rise of AI in marketing

    … to computers doing “smart” things), and machine learning is used in cognitive computing to enable a software program to “reason” like a human, which is one kind of AI. Does that clear it up? “Uh, not really.” Well, here are two much better explanations of these concepts and how they are being applied to marketing by two of our featured speakers…

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • Big deals for Marketo and Demandware, but what do they mean?

    ….” It doesn’t result in fewer marketing technology vendors in the marketing technology landscape. Marketo remains Marketo, an independent company, albeit under new, private ownership. Consolidation would have been if an existing marketing software giant — Adobe, Oracle, or Salesforce — had acquired them, particularly if they sought to phase out the Marketo…

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
  • The 5 C’s model of Acrolinx’s award-winning Stackie

    … The following is a guest post by Steve Rotter, CMO of Acrolinx. Acrolinx was one of the five winners of the 2016 Stackies Awards at MarTech, and we invited them to share the rationale behind their marketing technology stack. The 2016 MarTech conference was truly amazing, and we were honored — and pleasantly surprised — to receive a Stackie…

    Scott Brinker/ Chief Marketing Technologist- 9 readers -
  • The buzz around account-based marketing at MarTech

    … featured a reference to ABM, and many of the presenters touched on the trend as well. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. The TrustRadius research team checked in with some…

    Scott Brinker/ Chief Marketing Technologist- 23 readers -
Get the top posts daily into your mailbox!
More from around the web