Marketing Software

  • 1 million software companies by 2027? We’re gonna need a bigger chart

    … to both Jay and Joseph for looking beyond the headlines of the big acquisitions to recognize that all those little logos on all these crazy landscapes actually have important roles to play — and that narrative is arguably much more exciting and full of possibilities than the tired cry of “Consolidation!” The cry “One Million!” is much more future-forward outlook. The post 1 million software companies by 2027? We’re gonna need a bigger chart appeared first on Chief Marketing Technologist. …

    Scott Brinker/ Chief Marketing Technologist- 20 readers -
  • Facebook vs. Blockchain: it’s a matter of trust

    … The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. Much has been written about the Russia…

    Scott Brinker/ Chief Marketing Technologist- 22 readers -
  • The Blockchain Marketing Technology Landscape (2017)

    … The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur…

    Scott Brinker/ Chief Marketing Technologist- 35 readers -
  • How blockchain technology will revolutionize advertising

    … The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of NASDAQ, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book…

    Scott Brinker/ Chief Marketing Technologist- 27 readers -
  • 3 thoughts on Marketo’s domain outage this week

    … of risks (or, for that matter, consider contingencies on every business-critical software or service they rely on). But these things will happen from time-to-time even with the most fastidious systems management teams. And I think Marketo responded well to the crisis, with their CEO directly taking responsibility over email and Twitter. #2…

    Scott Brinker/ Chief Marketing Technologist- 34 readers -
  • Is winter coming for martech? Or just for martech VCs?

    … as a riposte. You need big companies with big funding to do big things, right? Not necessarily in a cloud-based software world. In addition to the economics of the democratization of software that we discussed above, increased “platformization” in the martech space is making it easier for more specialized solutions to plug into companies’ marketing stacks…

    Scott Brinker/ Chief Marketing Technologist- 19 readers -
  • The average enterprise uses 91 marketing cloud services

    … it into their stack diagram.) In retrospect, my post from three years ago hypothesizing that marketers regularly use over 100 software programs — even if they don’t consciously identify them all — seems like it has now been confirmed with empirical data. Because it’s not just “marketing” apps they’re using… 2. The app explosion isn’t unique to marketing…

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • What anchors your martech mall? A marketing metaphor

    … The following is a guest post by Tony Byrne, founder of Real Story Group, a research and advisory firm that evaluates digital workplace and marketing technology vendors. The past several years have seen growing attention to martech “stacks,” the ever-expanding set of tools involved in enterprise customer engagement and marketing. As just one…

    Scott Brinker/ Chief Marketing Technologist- 23 readers -
  • Marketing Automation: A False Hope for Small Businesses?

    … You might have heard the term “marketing automation” being thrown around. The “automation” part sounds seductive. After all, who doesn’t want to automate parts of their business, not to mention marketing? So what is marketing automation? One of the major marketing automation vendors, Marketo, defines it as “a category of software…

    Growmap- 27 readers -