Marketing Software

    • Is winter coming for martech? Or just for martech VCs?

      For the past 7 years that I’ve been tracking the growth of the marketing technology landscape, I’ve been hearing prophecies of its consolidation. I’ve been quick to acknowledge that’s a possibility, probably an inevitable one. In fact, if you look at the distribution of revenue across martech companies today, you can argue it’s already happened.

      Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • The average enterprise uses 91 marketing cloud services

    … it into their stack diagram.) In retrospect, my post from three years ago hypothesizing that marketers regularly use over 100 software programs — even if they don’t consciously identify them all — seems like it has now been confirmed with empirical data. Because it’s not just “marketing” apps they’re using… 2. The app explosion isn’t unique to marketing…

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • Marketing Automation: A False Hope for Small Businesses?

    … that streamlines, automates, and measures marketing tasks and workflows.” Marketing your business can often feel like a bottomless pit of work that sucks up your time. So the prospect of automating even a part of it certain resonates with busy entrepreneurs. Let’s dig deeper into marketing automation for small businesses, the common pitfalls, and the best…

    Growmap- 26 readers -
  • Blockchains as a new kind of quantifiable brand equity?

    … The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, and blockchain brand “logos”. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. How do you measure “brand equity” today…

    Scott Brinker/ Chief Marketing Technologist- 21 readers -
  • An introduction to ecommerce APIs for non-developers

    … tailored software you need faster. Imagine you want to automate your marketing operations, one way to do this is to research off-the-shelf products. But it often happens that they aren’t 100% consistent with the way your team works. You clearly don’t want to change your process just because of the limitations of your tools. That’s where APIs jump…

    Scott Brinker/ Chief Marketing Technologist- 25 readers -
  • Blockchain-based digital tokens: the new brand logo?

    … The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing and blockchain brand promises. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar. Previously, he was VP of marketing at Sprinklr…

    Scott Brinker/ Chief Marketing Technologist- 24 readers -
  • The blockchain brand: hard-coding brand promises

    … transparency and brand values that are eternal, backed by math, software, and code, not a poster on a wall and infallible humans. 21st century brands will be human-envisioned but blockchain-empowered. Thanks, Jeremy! Readers: Jeremy will be speaking at the MarTech Conference in San Francisco, May 9-11, with a fantastic presentation on Marketing…

    Scott Brinker/ Chief Marketing Technologist- 33 readers -
  • Digital Asset Management in the Martech Cocktail

    … This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter…

    Scott Brinker/ Chief Marketing Technologist- 32 readers -
  • Has the marketing cloud lived up to the hype?

    … experience and more. It can be used to track and measure customer data, keep tabs on individual users and automate time-consuming tasks. It seems marketers are now beginning to recognise it as a viable alternative to traditional software. ‘What the hell is a marketing cloud, anyway?’, a new report by ClickZ Intelligence, surveyed nearly 200 marketing…

    Search Engine Watch- 24 readers -
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