Marketing Solutions

  • LinkedIn Revenue Up 35% in Q1

    … per share. Chief financial officer Steve Sordello said in a blog post: We are off to a good start in 2016 with strength in our core and emerging businesses, and we continue to invest heavily in innovation and in our core products, while at the same time driving focus and scale to enable growth and leverage across the business. Readers: What are your thoughts on LinkedIn’s first-quarter-2016 financial results? …

    David Cohen/ AllFacebook- 12 readers -
  • How to save Twitter

    … in-depth data-driven personas; Understand their audience; Conduct competitive analysis; Identify ideal influencers and sponsorship opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative. The post How to save Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? Social Media Believe it or NOT!!! Snapchat for the win …

    {grow}in Social Twitter How To's- 9 readers -
  • 5 Critical things you need to know about Periscope now

    … By Kiki Schirr, {grow} Contributing Columnist Golberg This month Twitter started autoplaying Periscope streams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I! At the beginning of the week…

    {grow}in Twitter- 7 readers -
  • Teaching is the New Marketing

    … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? CrapChat, tight white pants and a few things to watch in 2016 Does a lean start-up mean lean ethics, too? …

    {grow}- 9 readers -
  • Are we taking authenticity too far?

    … This week’s Marketing Companion podcast is a grab bag of interesting current topics. Tom Webster and I dissect: Twitter’s strategy and the user-unfriendliness of Silicon Valley products American politics and social media — a surprising discussion on social media and television Authenticity — Are we taking it too far? Do you have to reveal…

    {grow}- 7 readers -
  • CrapChat, tight white pants and a few things to watch in 2016

    … first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Does a lean start-up mean lean ethics, too? Communist Customer Service: 3 Lessons I Learned on My Vacation. If you stopped publishing your social content, would anybody notice? …

    {grow}- 7 readers -
  • Does a lean start-up mean lean ethics, too?

    … start-up mean lean ethics, too? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories “Delete” does not mean deleted. 4 Steps to protect your privacy From newbie to expert, here are the best social media tools for your business Are you #BreakingTheLaw by using Hashtags? Is your online presence too safe for your own good? As digital ad options dry up, marketers turn desperate …

    {grow}- 8 readers -
  • Communist Customer Service: 3 Lessons I Learned on My Vacation.

    … Marketing Solutions: We Help Businesses {grow}. Related Stories Should you create different social media posts for international clients? Five ideas to discover your marketing niche Lions and Tigers and Buyer Personas … Oh My The art and science of developing an enterprise content strategy Adventures in Analogia: How to Find Customers in the Offline World …

    {grow}- 8 readers -
  • If you stopped publishing your social content, would anybody notice?

    … social content, would anybody notice? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why customer personas may be an outdated marketing technique Why the economics of blogging are diminishing Three marketing truths for an information dense world The line between Media and Brands is blurring fast What you need to know about emerging content forms …

    {grow}in Social Content- 6 readers -
  • The line between Media and Brands is blurring fast

    … their jobs in droves. Foreign bureaus are falling victim to budget cuts. Native advertising and sponsored content are becoming the norm as drivers of media revenue and channels for branded content distribution. Consumers love their media, but aren’t too keen to pay for it like they once did. The music industry was the first to feel this pinch…

    {grow}- 2 readers -
  • How Do You Start Over After Building a Successful Blog?

    … By Jason Falls, {grow} Community Member What if I told you I knew someone who built a blog and its subsequent community from nothing into the top blog in its vertical in the world, drove over one million pageviews per year, almost a million unique visitors per year and became widely known as an industry thought leader because of his writing…

    {grow}in SEO Twitter Blogging How To's- 14 readers -
  • 10 Ways to Say “Thank You” on Twitter

    … and a social media consultant. He loves to help people, businesses and organizations to navigate through the social web. You can find Jorge in Spain and also on his blog www.desdealicante.com The post 10 Ways to Say “Thank You” on Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 100,000…

    {grow}in Social Twitter Blogging- 8 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Finally, Small Business Social Media is Evolving The Un-Tapped Value of Employee Social Capital Social selling, social business, social employees and other hype …

    {grow}in Social How To's- 4 readers -
  • The Un-Tapped Value of Employee Social Capital

    … perspective and has presented at various academic and industry conferences. Her research focus is on corporate communication using social media technologies and organizational social capital. To read more of Konstanze’s work, check out her personal blog. The post The Un-Tapped Value of Employee Social Capital appeared first on Schaefer Marketing…

    {grow}in Social Facebook Twitter Blogging- 7 readers -
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