Marketing Solutions

  • B2B Marketing: Using behavioral data to create a customer-centric website

    … “DLT is a value-added reseller. We work with the public sector, pairing some of the leading technologies and software solutions in the industry and helping to deliver those into the public sector,” said Tom Mahoney, Director, Marketing Operations, DLT. The company helps to eliminate the obstacles to getting cutting-edge products and services…

    MarketingSherpa Blog- 18 readers -
  • LinkedIn Revenue Up 35% in Q1

    … and Development. Marketing Solutions: $154 million, up 29 percent compared with the first quarter of 2015. Premium Subscriptions: A 22 percent year-over-year gain, to $149 million. LinkedIn reported adjusted earnings before interest, taxes, debt and amortization of $222 million and a generally accepted account principles net loss of $46 million, or $0.35…

    David Cohen/ AllFacebook- 15 readers -
  • How to save Twitter

    … in-depth data-driven personas; Understand their audience; Conduct competitive analysis; Identify ideal influencers and sponsorship opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative. The post How to save Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? Social Media Believe it or NOT!!! Snapchat for the win …

    {grow}in Social Twitter How To's- 11 readers -
  • 5 Critical things you need to know about Periscope now

    … courtesy Flickr CC and UlyssesThityOne The post 5 Critical things you need to know about Periscope now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? Know the Legal Risks of Blab for Brand Marketing Does a lean start-up mean lean ethics, too? …

    {grow}in Twitter- 11 readers -
  • Teaching is the New Marketing

    … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? CrapChat, tight white pants and a few things to watch in 2016 Does a lean start-up mean lean ethics, too? …

    {grow}- 10 readers -
  • Are we taking authenticity too far?

    … too far? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Every option to make money from your content Social Media Believe it or NOT!!! Tee it up. Six digital marketing rants …

    {grow}- 14 readers -
  • CrapChat, tight white pants and a few things to watch in 2016

    … first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Does a lean start-up mean lean ethics, too? Communist Customer Service: 3 Lessons I Learned on My Vacation. If you stopped publishing your social content, would anybody notice? …

    {grow}- 16 readers -
  • Does a lean start-up mean lean ethics, too?

    … with grey areas even in large companies with HR departments and active legal advisors. In the startup culture (and I’m in the middle of it), I would argue that unethical behavior is actively encouraged. Here are a few reasons why. Is it ethical to sell a product that doesn’t exist? “But it’s not hurting anyone!” That’s the excuse I usually hear when…

    {grow}- 10 readers -
  • Communist Customer Service: 3 Lessons I Learned on My Vacation.

    … Marketing Solutions: We Help Businesses {grow}. Related Stories Should you create different social media posts for international clients? Five ideas to discover your marketing niche Lions and Tigers and Buyer Personas … Oh My The art and science of developing an enterprise content strategy Adventures in Analogia: How to Find Customers in the Offline World …

    {grow}- 10 readers -
  • If you stopped publishing your social content, would anybody notice?

    … social content, would anybody notice? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why customer personas may be an outdated marketing technique Why the economics of blogging are diminishing Three marketing truths for an information dense world The line between Media and Brands is blurring fast What you need to know about emerging content forms …

    {grow}in Social Content- 7 readers -
  • The line between Media and Brands is blurring fast

    … promotion, “The Content Promotion Manifesto.” The post The line between Media and Brands is blurring fast appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Beyond Content Shock: The defining trend of 2015 is content ignition What’s Your Content Cadence? The state of the nation on SEO, content strategy and earned media …

    {grow}- 4 readers -
  • How Do You Start Over After Building a Successful Blog?

    … SocialMediaExplorer.com, a leading marketing blog he founded and grew into an agency. You can find his thoughts and connections at JasonFalls.com. The post How Do You Start Over After Building a Successful Blog? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 5 Lessons from 5 Years of Online Business and Blogging The Five Gifts of Blogging 10 Ways to Say “Thank You” on Twitter …

    {grow}in SEO Twitter Blogging How To's- 18 readers -
  • 10 Ways to Say “Thank You” on Twitter

    … that person (if you think they’re interesting) on the other social networks: Facebook, Google+, LinkedIn, YouTube, Pinterest, Instagram… Who knows what could happen in the future with these new connections? Clearly, these Twitter tactics require your time and effort, but your hard work will pay off! Or did you think that social media was supposed…

    {grow}in Social Twitter Blogging- 10 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Finally, Small Business Social Media is Evolving The Un-Tapped Value of Employee Social Capital Social selling, social business, social employees and other hype …

    {grow}in Social How To's- 5 readers -
  • The Un-Tapped Value of Employee Social Capital

    … perspective and has presented at various academic and industry conferences. Her research focus is on corporate communication using social media technologies and organizational social capital. To read more of Konstanze’s work, check out her personal blog. The post The Un-Tapped Value of Employee Social Capital appeared first on Schaefer Marketing…

    {grow}in Social Facebook Twitter Blogging- 9 readers -
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