Marketing Solutions

    • B2B Marketing: Using behavioral data to create a customer-centric website

      “DLT is a value-added reseller. We work with the public sector, pairing some of the leading technologies and software solutions in the industry and helping to deliver those into the public sector,” said Tom Mahoney, Director, Marketing Operations, DLT. The company helps to eliminate the obstacles to getting cutting-edge products and services into the hands of the governmen ...

      MarketingSherpa Blog- 14 readers -
  • LinkedIn Revenue Up 35% in Q1

    … and Development. Marketing Solutions: $154 million, up 29 percent compared with the first quarter of 2015. Premium Subscriptions: A 22 percent year-over-year gain, to $149 million. LinkedIn reported adjusted earnings before interest, taxes, debt and amortization of $222 million and a generally accepted account principles net loss of $46 million, or $0.35…

    David Cohen/ AllFacebook- 15 readers -
  • How to save Twitter

    … in-depth data-driven personas; Understand their audience; Conduct competitive analysis; Identify ideal influencers and sponsorship opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative. The post How to save Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? Social Media Believe it or NOT!!! Snapchat for the win …

    {grow}in Social Twitter How To's- 11 readers -
  • 5 Critical things you need to know about Periscope now

    …. On Periscope, Geoff has 6.3 million hearts. Here are some key tips for using Periscope in combination with Twitter. 1. Don’t use Periscope to broadcast, use it to interact How has being famous on live streaming channels changed your life? I don’t think of myself as being famous, rather I think of myself as being a student. My life is the same…

    {grow}in Twitter- 11 readers -
  • Teaching is the New Marketing

    … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? CrapChat, tight white pants and a few things to watch in 2016 Does a lean start-up mean lean ethics, too? …

    {grow}- 10 readers -
  • Are we taking authenticity too far?

    … This week’s Marketing Companion podcast is a grab bag of interesting current topics. Tom Webster and I dissect: Twitter’s strategy and the user-unfriendliness of Silicon Valley products American politics and social media — a surprising discussion on social media and television Authenticity — Are we taking it too far? Do you have to reveal…

    {grow}- 11 readers -
  • CrapChat, tight white pants and a few things to watch in 2016

    … first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Does a lean start-up mean lean ethics, too? Communist Customer Service: 3 Lessons I Learned on My Vacation. If you stopped publishing your social content, would anybody notice? …

    {grow}- 14 readers -
  • Does a lean start-up mean lean ethics, too?

    … start-up mean lean ethics, too? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories “Delete” does not mean deleted. 4 Steps to protect your privacy From newbie to expert, here are the best social media tools for your business Are you #BreakingTheLaw by using Hashtags? Is your online presence too safe for your own good? As digital ad options dry up, marketers turn desperate …

    {grow}- 9 readers -
  • Communist Customer Service: 3 Lessons I Learned on My Vacation.

    … Marketing Solutions: We Help Businesses {grow}. Related Stories Should you create different social media posts for international clients? Five ideas to discover your marketing niche Lions and Tigers and Buyer Personas … Oh My The art and science of developing an enterprise content strategy Adventures in Analogia: How to Find Customers in the Offline World …

    {grow}- 10 readers -
  • If you stopped publishing your social content, would anybody notice?

    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. In fact, I have a secret that’s been gnawing at me late at night when I should be sleeping. More on that later … And I think this topic is ripe for conversation. Debate even.

    {grow}- 7 readers -
  • The line between Media and Brands is blurring fast

    … by Chad Pollitt, {grow} Community Member To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought…

    {grow}- 4 readers -
  • How Do You Start Over After Building a Successful Blog?

    … SocialMediaExplorer.com, a leading marketing blog he founded and grew into an agency. You can find his thoughts and connections at JasonFalls.com. The post How Do You Start Over After Building a Successful Blog? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 5 Lessons from 5 Years of Online Business and Blogging The Five Gifts of Blogging 10 Ways to Say “Thank You” on Twitter …

    {grow}in SEO Twitter Blogging How To's- 18 readers -
  • 10 Ways to Say “Thank You” on Twitter

    … and a social media consultant. He loves to help people, businesses and organizations to navigate through the social web. You can find Jorge in Spain and also on his blog www.desdealicante.com The post 10 Ways to Say “Thank You” on Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 100,000…

    {grow}in Social Twitter Blogging- 9 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Finally, Small Business Social Media is Evolving The Un-Tapped Value of Employee Social Capital Social selling, social business, social employees and other hype …

    {grow}in Social How To's- 5 readers -
  • The Un-Tapped Value of Employee Social Capital

    … perspective and has presented at various academic and industry conferences. Her research focus is on corporate communication using social media technologies and organizational social capital. To read more of Konstanze’s work, check out her personal blog. The post The Un-Tapped Value of Employee Social Capital appeared first on Schaefer Marketing…

    {grow}in Social Facebook Twitter Blogging- 9 readers -
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