Marketing Solutions

  • LinkedIn Revenue Up 35% in Q1

    … and Development. Marketing Solutions: $154 million, up 29 percent compared with the first quarter of 2015. Premium Subscriptions: A 22 percent year-over-year gain, to $149 million. LinkedIn reported adjusted earnings before interest, taxes, debt and amortization of $222 million and a generally accepted account principles net loss of $46 million, or $0.35…

    David Cohen/ AllFacebook- 11 readers -
  • How to save Twitter

    … in-depth data-driven personas; Understand their audience; Conduct competitive analysis; Identify ideal influencers and sponsorship opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative. The post How to save Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? Social Media Believe it or NOT!!! Snapchat for the win …

    {grow}in Social Twitter How To's- 7 readers -
  • 5 Critical things you need to know about Periscope now

    … I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million. So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people…

    {grow}in Twitter- 6 readers -
  • Teaching is the New Marketing

    … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? CrapChat, tight white pants and a few things to watch in 2016 Does a lean start-up mean lean ethics, too? …

    {grow}- 8 readers -
  • Are we taking authenticity too far?

    … This week’s Marketing Companion podcast is a grab bag of interesting current topics. Tom Webster and I dissect: Twitter’s strategy and the user-unfriendliness of Silicon Valley products American politics and social media — a surprising discussion on social media and television Authenticity — Are we taking it too far? Do you have to reveal…

    {grow}- 7 readers -
  • CrapChat, tight white pants and a few things to watch in 2016

    … first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Does a lean start-up mean lean ethics, too? Communist Customer Service: 3 Lessons I Learned on My Vacation. If you stopped publishing your social content, would anybody notice? …

    {grow}- 7 readers -
  • Does a lean start-up mean lean ethics, too?

    … By Kiki Schirr, {grow} Contributing Columnist My parents are both marketing professors, which could easily be its own post, but long story short, it means that I was raised thinking about marketing concepts early on. They both find their most challenging topic to be “Ethics,” as this doesn’t seem to come naturally to their students. I overhear…

    {grow}- 6 readers -
  • Communist Customer Service: 3 Lessons I Learned on My Vacation.

    … Marketing Solutions: We Help Businesses {grow}. Related Stories Should you create different social media posts for international clients? Five ideas to discover your marketing niche Lions and Tigers and Buyer Personas … Oh My The art and science of developing an enterprise content strategy Adventures in Analogia: How to Find Customers in the Offline World …

    {grow}- 8 readers -
  • If you stopped publishing your social content, would anybody notice?

    … social content, would anybody notice? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why customer personas may be an outdated marketing technique Why the economics of blogging are diminishing Three marketing truths for an information dense world The line between Media and Brands is blurring fast What you need to know about emerging content forms …

    {grow}in Social Content- 6 readers -
  • The line between Media and Brands is blurring fast

    …, their oligopoly on content distribution isn’t as strong as it once was. Why? One reason was introduced right here on {grow} last year – Content Shock. There are only 10 organic positions on the first page of most search engines and with online content publishing expected to grow 500 percent by 2020, there’s going to be a lot of content duking it out for those…

    {grow}- 2 readers -
  • How Do You Start Over After Building a Successful Blog?

    … SocialMediaExplorer.com, a leading marketing blog he founded and grew into an agency. You can find his thoughts and connections at JasonFalls.com. The post How Do You Start Over After Building a Successful Blog? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 5 Lessons from 5 Years of Online Business and Blogging The Five Gifts of Blogging 10 Ways to Say “Thank You” on Twitter …

    {grow}in SEO Twitter Blogging How To's- 12 readers -
  • 10 Ways to Say “Thank You” on Twitter

    … and a social media consultant. He loves to help people, businesses and organizations to navigate through the social web. You can find Jorge in Spain and also on his blog www.desdealicante.com The post 10 Ways to Say “Thank You” on Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 100,000…

    {grow}in Social Twitter Blogging- 8 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Finally, Small Business Social Media is Evolving The Un-Tapped Value of Employee Social Capital Social selling, social business, social employees and other hype …

    {grow}in Social How To's- 4 readers -
  • The Un-Tapped Value of Employee Social Capital

    … perspective and has presented at various academic and industry conferences. Her research focus is on corporate communication using social media technologies and organizational social capital. To read more of Konstanze’s work, check out her personal blog. The post The Un-Tapped Value of Employee Social Capital appeared first on Schaefer Marketing…

    {grow}in Social Facebook Twitter Blogging- 6 readers -
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