Marketing Solutions

  • LinkedIn Revenue Up 35% in Q1

    … and Development. Marketing Solutions: $154 million, up 29 percent compared with the first quarter of 2015. Premium Subscriptions: A 22 percent year-over-year gain, to $149 million. LinkedIn reported adjusted earnings before interest, taxes, debt and amortization of $222 million and a generally accepted account principles net loss of $46 million, or $0.35…

    David Cohen/ AllFacebook- 9 readers -
  • How to save Twitter

    … in-depth data-driven personas; Understand their audience; Conduct competitive analysis; Identify ideal influencers and sponsorship opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative. The post How to save Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? Social Media Believe it or NOT!!! Snapchat for the win …

    {grow}in Social Twitter How To's- 6 readers -
  • 5 Critical things you need to know about Periscope now

    …. On Periscope, Geoff has 6.3 million hearts. Here are some key tips for using Periscope in combination with Twitter. 1. Don’t use Periscope to broadcast, use it to interact How has being famous on live streaming channels changed your life? I don’t think of myself as being famous, rather I think of myself as being a student. My life is the same…

    {grow}in Twitter- 6 readers -
  • Teaching is the New Marketing

    … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are we taking authenticity too far? CrapChat, tight white pants and a few things to watch in 2016 Does a lean start-up mean lean ethics, too? …

    {grow}- 7 readers -
  • Are we taking authenticity too far?

    … too far? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Every option to make money from your content Social Media Believe it or NOT!!! Tee it up. Six digital marketing rants …

    {grow}- 7 readers -
  • CrapChat, tight white pants and a few things to watch in 2016

    … first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Does a lean start-up mean lean ethics, too? Communist Customer Service: 3 Lessons I Learned on My Vacation. If you stopped publishing your social content, would anybody notice? …

    {grow}- 6 readers -
  • Does a lean start-up mean lean ethics, too?

    … with grey areas even in large companies with HR departments and active legal advisors. In the startup culture (and I’m in the middle of it), I would argue that unethical behavior is actively encouraged. Here are a few reasons why. Is it ethical to sell a product that doesn’t exist? “But it’s not hurting anyone!” That’s the excuse I usually hear when…

    {grow}- 6 readers -
  • Communist Customer Service: 3 Lessons I Learned on My Vacation.

    … Marketing Solutions: We Help Businesses {grow}. Related Stories Should you create different social media posts for international clients? Five ideas to discover your marketing niche Lions and Tigers and Buyer Personas … Oh My The art and science of developing an enterprise content strategy Adventures in Analogia: How to Find Customers in the Offline World …

    {grow}- 8 readers -
  • If you stopped publishing your social content, would anybody notice?

    … social content, would anybody notice? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why customer personas may be an outdated marketing technique Why the economics of blogging are diminishing Three marketing truths for an information dense world The line between Media and Brands is blurring fast What you need to know about emerging content forms …

    {grow}in Social Content- 6 readers -
  • The line between Media and Brands is blurring fast

    … promotion, “The Content Promotion Manifesto.” The post The line between Media and Brands is blurring fast appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Beyond Content Shock: The defining trend of 2015 is content ignition What’s Your Content Cadence? The state of the nation on SEO, content strategy and earned media …

    {grow}- 2 readers -
  • How Do You Start Over After Building a Successful Blog?

    … SocialMediaExplorer.com, a leading marketing blog he founded and grew into an agency. You can find his thoughts and connections at JasonFalls.com. The post How Do You Start Over After Building a Successful Blog? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 5 Lessons from 5 Years of Online Business and Blogging The Five Gifts of Blogging 10 Ways to Say “Thank You” on Twitter …

    {grow}in SEO Twitter Blogging How To's- 11 readers -
  • 10 Ways to Say “Thank You” on Twitter

    … and a social media consultant. He loves to help people, businesses and organizations to navigate through the social web. You can find Jorge in Spain and also on his blog www.desdealicante.com The post 10 Ways to Say “Thank You” on Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 100,000…

    {grow}in Social Twitter Blogging- 8 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … lawyers like GM can embrace an embarrassment and use social media in a wise and fun way, maybe there is hope for all of us! Here is what they did right: 1) In a PR crisis, they cut through the bureaucracy to let the storytellers, instead of the lawyers, run the show. 2) They responded IMMEDIATELY and set the tone for the reaction. If they had…

    {grow}in Social How To's- 3 readers -
  • The Un-Tapped Value of Employee Social Capital

    … By Konstanze Alex Brown, {grow} Community Member Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Let’s forget the public giants, Facebook and Twitter, for a moment…

    {grow}in Social Facebook Twitter Blogging- 6 readers -
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