Marketing Stack

    • In 2018, Data Will Fuel the Emerging Insights Economy

      The prospect of artificial intelligence (AI) changing everything generated considerable buzz in marketing circles in 2017, and that will continue in 2018 and the years ahead. Innovations like Salesforce Einstein, the first comprehensive AI for CRM, will give sales professionals unprecedented insights into customer needs, help support agents solve problems before customers even ...

      Marketing Technology Blog- 9 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 48 readers -
  • How Big Is Your Marketing Stack?

    … on more than 10. Then there’s the 2 percent of marketing executives who don’t even know the size of their marketing stack, which is its own separate headache. These supersized marketing stacks underscore the need for brands to consolidate and integrate their operations wherever possible, for the sake of budgeting and efficiency. Contently falls…

    The Content Strategistin How To's- 20 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them. In traditional B2B marketing, marketers move prospects through the funnel toward a sale. The top of that funnel is usually very wide. There may be a specific target…

    Dillon Baker/ The Content Strategist- 27 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … while lowering the annual spend. And that even includes clients we have that are building custom solutions off of publicly accessible APIs. MarTech Companies CabinetM – If you’re specifically a marketing technology company, you’ll probably want to check out CabinetM, a site for marketers to help them build out their marketing stack. Technology…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
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