Marketing Stack

    • 60+ Sites to Discover or Promote Startups, Apps or Tools

      Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and ...

      Douglas Karr/ Marketing Technology Blog- 27 readers -
  • How Big Is Your Marketing Stack?

    … Every year, ChiefMartec publishes a chart of the marketing technology landscape, dotted with the vast library of industry players. In 2012, around 350 martech logos filled the poster. By 2016, that number had jumped to over 3,800, broken down into six main categories and 49 subdivisions. With nearly 4,000 options available, how many martech…

    The Content Strategistin How To's- 18 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … effective (5.7 percent). Considering that “extremely effective” marketing tactics are few and far between, these aren’t exactly condemning numbers for ABM. They do suggest, however, plenty of room for improvement. One of the reasons marketers may be unsure of ABM’s effectiveness comes back to an age-old problem: measuring ROI. Incredibly, 50…

    Dillon Baker/ The Content Strategist- 20 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have set up through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … Published 8 mins ago 38 The marketing technology vertical has almost quadrupled in the last two years. According to Chief Marketing Technologist, there were more than 1,900 vendors at the beginning of 2015 in this highly competitive industry—each offering a free trial (and the world) for those smart enough to choose it. There are so many…

    Asaf Rothem/ Relevancein Content- 22 readers -
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