Marketing Stack

  • The Rise of Account-Based Marketing, in 7 Charts

    … ABM in some fashion—and that number may decrease as the technology improves. Martech is key for ABM success Not surprisingly, sales- and marketing-automation tools are the most used software when it comes to ABM. Marketo, for example, recently launched a suite of tools under the banner of “Marketo Account-Based Marketing.” Other products like…

    Dillon Baker/ The Content Strategist- 16 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … while lowering the annual spend. And that even includes clients we have that are building custom solutions off of publicly accessible APIs. MarTech Companies CabinetM – If you’re specifically a marketing technology company, you’ll probably want to check out CabinetM, a site for marketers to help them build out their marketing stack. Technology…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … just completed research on gated content and its contribution to lead generation. The data says that for every 10 percent increase in the gated-to-free content ratio, the conversion rate increases by four percent. Say you abide by the data and start writing more gated content. This would take weeks, at best, before the new content is live. Doing…

    Asaf Rothem/ Relevancein Content- 22 readers -
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