Marketing Stack

  • The Rise of Account-Based Marketing, in 7 Charts

    … ABM in some fashion—and that number may decrease as the technology improves. Martech is key for ABM success Not surprisingly, sales- and marketing-automation tools are the most used software when it comes to ABM. Marketo, for example, recently launched a suite of tools under the banner of “Marketo Account-Based Marketing.” Other products like…

    Dillon Baker/ The Content Strategist- 13 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … while lowering the annual spend. And that even includes clients we have that are building custom solutions off of publicly accessible APIs. MarTech Companies CabinetM – If you’re specifically a marketing technology company, you’ll probably want to check out CabinetM, a site for marketers to help them build out their marketing stack. Technology…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … Published 8 mins ago 38 The marketing technology vertical has almost quadrupled in the last two years. According to Chief Marketing Technologist, there were more than 1,900 vendors at the beginning of 2015 in this highly competitive industry—each offering a free trial (and the world) for those smart enough to choose it. There are so many…

    Asaf Rothem/ Relevancein Content- 21 readers -
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