Marketing Stats

  • Seven fascinating stats on ecommerce and cart abandonment

    … about security, and confusing checkout design. 5: Cart Abandonment Rates by Sector Abandonment rates vary by sector, with fashion retailers enjoying the lowest abandonment rates. Relatively easy purchase processes and ease of return help here, and also explain why retail abandonment is lower in general. Travel and finance abandonment is highest…

    Graham Charlton/ Search Engine Watch- 20 readers -
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