Marketing Strategies Column

    • Is in-house marketing better than using an agency?

      Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring agencies throughout my career, so I’ve seen the good and bad of both options.

      Marketing Land- 16 readers -
    • A step-by-step guide to developing your 2017 digital marketing strategy

      We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To put together a comprehensive marketing plan, there are certain details that should be taken into consideration. Below is an outline of the analyses and components that should factor into the foundation of your strategy.

      Amy Bishop/ Marketing Land- 17 readers -
    • 11 proven digital marketing strategies you’re (still) not using

      There is no shortage of web marketing tactics and strategies that you should be using. In all my almost 20 years in the industry, there have only been a couple of times where we reached the limit of what we could do for a client. And that was before social media was a thing! There’s tons of information out there covering the main priorities of digital marketing.

      Stoney Degeyter/ Marketing Land- 16 readers -
  • Psychology and personalization: two P’s in a pod

    I usually write this column, but, this time I invited a colleague of mine at Magnetic to write about a subject he is passionate about that I think you will find interesting: personalization. Tyler Marcum started in an entry-level position at Magnetic; he has risen up through the ranks and now holds a prominent position as our Brand Marketing Specialist.

    James Green/ Marketing Land- 7 readers -
  • How to get budget for your account-based marketing programs

    … results and reallocate those savings to investing in additional ABM technologies and strategies. This is just one example of where you can find space in your budget that can be optimized and reallocated to ABM — and where there’s smoke, there’s fire. October is likely the time that you are beginning to think about your 2017 marketing budget. ABM…

    Marketing Landin How To's- 12 readers -
  • Q4 must-knows for CMOs: Crucial developments across channels

    …. Again, the true effects of this might not shake out for a few months, but this definitely needs to be on every CMO’s radar. Display Aside from the integration of more data described above, ad blocking has been one of the biggest issues at play for display in 2016. Some developments and trends: eMarketer projected a 34 percent growth (US) in the number…

    Marketing Landin Social Display- 10 readers -
  • 10 skills genius online marketers have

    … enough to help you brainstorm the logistics and peripheral effects of your work; this way, all your strategies can remain interconnected and mutually beneficial. 2. Research aptitude Research lies at the foundation of any marketing strategy; not only will you need to research the latest trends, but you’ll also need to research your target market…

    Jayson Demers/ Marketing Land- 11 readers -
  • There’s a silent killer in your sales pipeline. Do you know how to stop it?

    … Your sales pipeline is in danger. Whether you know it or not, there’s something lurking in the shadows that threatens to bring the whole thing down — one lost deal at a time. It’s something your team can’t possibly face alone, no matter how much marketing, nurturing or social selling you hurl at it. Its name is F-E-A-R, and your customers…

    Marketing Landin How To's- 8 readers -
  • 7 marketing gimmicks that could damage your brand

    … What’s the difference between a gimmick and a strategy? Honestly, not much. The difference is semantic, and I’m not here to argue about the differences. I’m here to argue that some marketing tactics rely on carefully thought-out strategies that guide users to your brand and help them make informed buying decisions, and others are meant…

    Marketing Land- 11 readers -
  • Social CMO to social CMI: the insight-driven evolution in the enterprise

    … Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused on the importance of having a data-driven chief marketing officer (CMO) gathering data from social platforms, extracting actionable insights from them and proving to other C-levels how useful social data can…

    Marketing Landin Social- 9 readers -
  • How to scale organic local marketing

    … Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term “local marketing agency,” you’ll see results for SEM and ad campaigns, plus nods to local SEO (which often begins with scaled citation tools, like Yext). The agencies that do focus on content development…

    Marketing Land- 8 readers -
  • 3 ways agency account managers can work better with new client hires

    … the goals are and how they have changed over time. Explain the account strategy and the initiatives that have been taken over time. Explain how the relationship has worked and what the pain points have been. It’s expected that the new hire will question performance, but make sure everything is put into context so that they have the complete picture…

    Matt Umbro/ Marketing Land- 10 readers -
  • 7 great reads to drive your marketing career

    … With the advent of the internet, how we marketers do our job has changed significantly. We’re now using technology (e.g., marketing automation, predictive marketing) to engage prospects through a wider variety of media outlets (e.g., Twitter, Instagram, Snapchat). We are also being made more accountable than ever before for our business’s…

    Marketing Landin Content- 9 readers -
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