Marketing Strategies Column

  • When marketing to people you think you know, don’t be blinded by your own POV

    … trying to reach developers that consulting with our own internal developers is a good proof point for ideas about our products and go-to-market messages. And it’s true — it’s a fine starting point for spitballing ideas. That, though, is only one step in the process. No matter how much of a slam-dunk any product or marketing idea may seem to be, it’s…

    Marketing Land- 16 readers -
  • Why emotion is crucial to create brand advocates — and what you can do about it

    … multiple data points to get a truly individualized look at their customers. What you learn about your audiences’ demographics, product usage, life cycle stage, buying history, channel preferences and more can help you move engagement efforts from the segmentation level to the one-to-one level. Even with the technology in place to analyze…

    Marketing Land- 20 readers -
  • 5 eternal marketing lessons you can hang your hat on

    …, but the root concepts remain the same — and even today, we can still absorb the wisdom of those that came before us and apply it our own strategies with great success. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Dave Davies founded…

    Dave Davies/ Marketing Land- 15 readers -
  • Overcoming the summertime sales drought: Have you watered your leads?

    … Across industries, summertime brings a notorious sales slump. As people begin fleeing for vacation in May, leaving their inboxes and responsibilities behind, it seems like the out-of-office replies stay up until September. While this is a healthy reset for most people, it proves a challenge for marketers and sales teams looking to maintain…

    Marketing Land- 23 readers -
  • In the debate over net neutrality, make some noise

    … There’s a pro-net neutrality protest scheduled for July 12, and in advance of that and before our fearless leaders on Capitol Hill decide whether or not to overturn the current laws protecting net neutrality, I’d like to provide a balanced view on the subject. The net neutrality war has been politicized as Republican vs. Democrats, Big…

    James Green/ Marketing Land- 14 readers -
  • Takeaways for marketers from a conversation with Coke’s chief technologist

    …, but there are still many people who are hesitant about how much of their data is being collected and what it is being used for. The importance of fostering innovation In its third year, a number of sponsors have joined Coca-Cola’s Bridge Program, including PwC, Cox Media Group and The Weather Channel. When I spoke to Boehme, he mentioned that Turner…

    Rob Rasko/ Marketing Land- 26 readers -
  • Is your creative agency killing your campaign?

    … Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that you provide them with and turn it all into a polished campaign. They did a SWOT analysis, the pitch is polished, and you spent exorbitant amounts of your marketing budget to get their campaign in front…

    Marketing Land- 24 readers -
  • What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

    … of a keyboard and mouse are all based on your own experience. Basically, the user interface, the marketing funnel, the content you create is geared toward the way you’ve learned to use a computer. So when I decided to be a hero and try to help my mom where others had failed, I got a glimpse of someone else’s user journey. And it was a whirlwind…

    Marketing Land- 23 readers -
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