Marketing Strategies Column

    • 5 big things marketers actually have to start doing in 2017

      If you look at the predictions for 2017 marketing trends, you’re probably going to see more of the same: Personalize things. Focus on customer experience. Start using Facebook Live. Think more about video. There’s no big paradigm shift happening. Marketing channels are maturing. Engagement is dropping.

      Marketing Land- 14 readers -
    • Improve your paid search & social through relationship marketing

      A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior to a conversion taking place.

      Jeff Baum/ Marketing Landin Paid Search- 15 readers -
  • 6 best practices for building a developer community

    … Developers have a reputation among marketers as a tough audience, as we’ve mentioned a time or two before. It’s very true that reaching them through marketing entails unique approaches. In past columns, I’ve gone into the ways a marketer should use content to engage developers, and how important the right attitude and empathy are to creating…

    Marketing Land- 11 readers -
  • The CMO-level audit for 2017: Preview

    … At 3Q Digital, my employer, we regularly perform audits for clients and prospects, putting accounts and channels under a microscope to make recommendations on things to fix and ways to scale and improve performance. Those audits are some of the most valuable work we do, and the findings are gobbled up by our clients’ account directors…

    Marketing Land- 15 readers -
  • Entrepreneurial lessons from an amateur poker player

    … Shortly after I sold my first company, a friend took me to the poker tables at a casino in Florida. I had never played the game before, so my friend gave me a quick tutorial before we bought chips and sat down at one of the amateur tables. My loss was swift and absolute: in less than an hour, I lost five hands and was out $200. Even though…

    Marketing Land- 12 readers -
  • A marketer’s take on the Trump era

    … If you’re like me, you probably spent much of your spare time last year following the presidential election. Digital media rose to be front and center in politics, and given President-elect Trump’s preference for Twitter as a means of communicating with the American people, digital is here to stay in the political realm. As a matter of fact…

    James Green/ Marketing Land- 15 readers -
  • Getting down to business: Our top CMO Zone columns for 2016

    … senior marketers in our industry are doing right. Some of our most popular columns looked at the latest trends in digital marketing and explained how savvy marketers can evolve to get a leg up on their competitors. Others, like the Q&As in our new “Driving the Modern Marketing Organization” series from contributors Nadine Dietz and Erica Seidel…

    Marketing Land- 13 readers -
  • Selling your agency, Part 5: The transition

    … So you’ve sold your agency — congrats! Now you can relax on a beach and sip margaritas all day, right? If only life was that simple. For many agencies, selling the company turns out to be a lot easier than managing the company after an acquisition. In this, the final column of this epic series, I’ll discuss how to keep team members happy, work…

    David Rodnitzky/ Marketing Land- 8 readers -
  • Is in-house marketing better than using an agency?

    … Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring agencies throughout my career, so I’ve seen the good…

    Marketing Land- 17 readers -
  • Psychology and personalization: two P’s in a pod

    …, smartphone and tablet against the wall. We are getting content thrown at us from an obscene number of channels, so it is no surprise that we crave personalization. Personalization shows up in so many ways nowadays, from food delivery services like Blue Apron and Uber Eats to Birchbox beauty kits that offer tailored makeup samples to the fully customizable…

    James Green/ Marketing Landin EMail- 8 readers -
  • 11 proven digital marketing strategies you’re (still) not using

    … site to get more conversions. There is rarely a point where you run out of things to do to continue to propel your digital marketing campaign forward, but it’s important to always be investing in things that will produce the best results. At some point, doing the same thing will only get you incremental success, and a whole new strategy is warranted…

    Stoney Degeyter/ Marketing Land- 16 readers -
  • A step-by-step guide to developing your 2017 digital marketing strategy

    … multiple platforms produces a Frankensteinian mashup of apples and oranges. This also tends to lead to double-counting conversions that multiple platforms contributed to and therefore took full credit for, as opposed to an attribution model that shows cross-channel impact. Device performance & accountability It is important to understand…

    Amy Bishop/ Marketing Land- 17 readers -
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