Marketing Strategies Column

  • Test-and-learn steps for agencies

    …Columnist Rex Briggs explains his process for unlocking more potential for your clients through tests-and-learns. Please visit Marketing Land for the full article. …

    Marketing Land- 21 readers -
  • How to nurture new vs. existing leads

    …Now that you've got your leads lined up, what's next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales. Please visit Marketing Land for the full article. …

    Marketing Landin How To's- 62 readers -
  • How I raised $55 million without a pitch deck

    …Columnist Lewis Gersh says the best way for a startup to secure funding is to market a truly innovative idea. But how can you market to investors that your idea is outside the box when your pitch is squarely inside the box? Please visit Marketing Land for the full article. …

    Marketing Landin How To's- 30 readers -
  • How to scale local events

    …Whether you're working with a small budget or at scale, columnist Megan Hannay says local events sponsorship can be a boon for marketers, particularly when you use seasonality to your advantage. Please visit Marketing Land for the full article. …

    Marketing Land- 19 readers -
  • The new CMO role in digital commerce

    …In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position. Please visit Marketing Land for the full article. …

    Andrew Waber/ Marketing Land- 7 readers -
  • Are you a marketer? You need to be marketing yourself

    …Sometimes CMOs get caught up in the all-important task of marketing their company's brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand. Please visit Marketing Land for the full article. …

    Marketing Land- 13 readers -
  • The holy grail of engagement starts with your employees

    … to action, coming from the highest levels of the org, ideally from the CEO. Send the message to all management that if you are not driving employee engagement, you’re missing the boat, and the company is in danger of being ineffectual in the marketplace. 2. Make sure it’s marketing-led, in partnership with HR — Marketing owns engagement with customers…

    Marketing Land- 16 readers -
  • When marketing to people you think you know, don’t be blinded by your own POV

    … thing I had external data to contradict my sensory assumptions! But as I was thinking about it on the way home, I realized this experience reminded me in a way of something I’ve often noticed about marketing technology to developers (or to anyone, really). Let me take a step back and explain what I mean about the risk of confusing our own experience…

    Marketing Land- 16 readers -
  • Why emotion is crucial to create brand advocates — and what you can do about it

    … If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth…

    Marketing Land- 23 readers -
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