Marketing Strategies Column

    • 10 skills genius online marketers have

      In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, especially those relegated to the inbound field (e.g., content and social media marketing) see a lukewarm return, while a handful of truly exemplary efforts end up going viral.

      Jayson Demers/ Marketing Land- 10 readers -
    • 7 marketing gimmicks that could damage your brand

      What’s the difference between a gimmick and a strategy? Honestly, not much. The difference is semantic, and I’m not here to argue about the differences. I’m here to argue that some marketing tactics rely on carefully thought-out strategies that guide users to your brand and help them make informed buying decisions, and others are meant to elicit knee-jerk reactions.

      Marketing Land- 11 readers -
    • How to scale organic local marketing

      Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term “local marketing agency,” you’ll see results for SEM and ad campaigns, plus nods to local SEO (which often begins with scaled citation tools, like Yext). The agencies that do focus on content development are generally targeted toward local ...

      Marketing Land- 7 readers -
  • How to get budget for your account-based marketing programs

    … results and reallocate those savings to investing in additional ABM technologies and strategies. This is just one example of where you can find space in your budget that can be optimized and reallocated to ABM — and where there’s smoke, there’s fire. October is likely the time that you are beginning to think about your 2017 marketing budget. ABM…

    Marketing Landin How To's- 6 readers -
  • Q4 must-knows for CMOs: Crucial developments across channels

    …. If your company doesn’t have an aggressive culture of testing, particularly in SEM (Search Engine Marketing) and GDN campaigns, this should let you take your foot off the brakes. • Rolling back enhanced campaigns and giving advertisers the ability to segment campaigns by device have been a pleasant surprise. We have yet to revert many campaigns…

    Marketing Landin Social Display- 5 readers -
  • There’s a silent killer in your sales pipeline. Do you know how to stop it?

    … Your sales pipeline is in danger. Whether you know it or not, there’s something lurking in the shadows that threatens to bring the whole thing down — one lost deal at a time. It’s something your team can’t possibly face alone, no matter how much marketing, nurturing or social selling you hurl at it. Its name is F-E-A-R, and your customers…

    Marketing Landin How To's- 7 readers -
  • Social CMO to social CMI: the insight-driven evolution in the enterprise

    … Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused on the importance of having a data-driven chief marketing officer (CMO) gathering data from social platforms, extracting actionable insights from them and proving to other C-levels how useful social data can…

    Marketing Landin Social- 9 readers -
  • 3 ways agency account managers can work better with new client hires

    … existing contact on day-to-day management and communication; or lead your contact as part of a higher-level marketing initiative (i.e., a company bringing in a marketing manager to oversee PPC, SEO and email marketing). In all of these scenarios, this new hire adds a fresh perspective and looks to put their stamp on the relationship…

    Matt Umbro/ Marketing Land- 8 readers -
  • 7 great reads to drive your marketing career

    … With the advent of the internet, how we marketers do our job has changed significantly. We’re now using technology (e.g., marketing automation, predictive marketing) to engage prospects through a wider variety of media outlets (e.g., Twitter, Instagram, Snapchat). We are also being made more accountable than ever before for our business’s…

    Marketing Landin Content- 9 readers -
  • How most startups do events wrong…and 6 ways to do them right

    … When you’re in startup mode, awareness is everything. And event marketing combines awareness with message testing, audience conversations, networking, and even (sometimes) fun. But event selection is often arbitrary, at best. At the first startup I worked for, we chose to sponsor a B2C marketing event because it fit best into our calendar. We…

    Marketing Landin How To's- 11 readers -
  • How to achieve the ideal state of marketing

    … — the list goes on. I do believe, however, that achieving the ideal state of marketing should be something that drives every marketing organization. It should frame marketers’ thinking and fuel the strategies and tactics used to drive meaningful engagement with consumers and growth for brands. Most marketing organizations I’ve seen over my 10-plus…

    Marketing Land- 6 readers -
  • Selling your agency, a how-to guide: Part 1 — Starting out right

    ….” In the interim — before these columns are finished — if you have specific acquisition questions that I should discuss, please tweet me at @rodnitzky! Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author David Rodnitzky is CEO and co-founder of 3Q…

    David Rodnitzky/ Marketing Land- 4 readers -
  • 4 marketing trends you need to follow to sell to millennials

    … to millennials is your goal, focusing on Snapchat would be well worth it. 4. GIFs, memes and other visual content If you’re thinking GIFs and memes are getting more and more mainstream, you couldn’t be more right. From big publications to business, everyone is using GIFs and memes to reach out to millennials. Just how big is GIF use online…

    Marketing Land- 23 readers -
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