Marketing Strategies Column

  • The new CMO role in digital commerce

    …In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position. Please visit Marketing Land for the full article. …

    Andrew Waber/ Marketing Land- 7 readers -
  • Are you a marketer? You need to be marketing yourself

    …Sometimes CMOs get caught up in the all-important task of marketing their company's brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand. Please visit Marketing Land for the full article. …

    Marketing Land- 13 readers -
  • The holy grail of engagement starts with your employees

    … to action, coming from the highest levels of the org, ideally from the CEO. Send the message to all management that if you are not driving employee engagement, you’re missing the boat, and the company is in danger of being ineffectual in the marketplace. 2. Make sure it’s marketing-led, in partnership with HR — Marketing owns engagement with customers…

    Marketing Land- 16 readers -
  • When marketing to people you think you know, don’t be blinded by your own POV

    … thing I had external data to contradict my sensory assumptions! But as I was thinking about it on the way home, I realized this experience reminded me in a way of something I’ve often noticed about marketing technology to developers (or to anyone, really). Let me take a step back and explain what I mean about the risk of confusing our own experience…

    Marketing Land- 16 readers -
  • Why emotion is crucial to create brand advocates — and what you can do about it

    … If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth…

    Marketing Land- 22 readers -
  • 5 eternal marketing lessons you can hang your hat on

    …, but the root concepts remain the same — and even today, we can still absorb the wisdom of those that came before us and apply it our own strategies with great success. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Dave Davies founded…

    Dave Davies/ Marketing Land- 15 readers -
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