Marketing Strategies Column

    • Overcoming the summertime sales drought: Have you watered your leads?

      Across industries, summertime brings a notorious sales slump. As people begin fleeing for vacation in May, leaving their inboxes and responsibilities behind, it seems like the out-of-office replies stay up until September. While this is a healthy reset for most people, it proves a challenge for marketers and sales teams looking to maintain a steady stream of new leads and a h ...

      Marketing Land- 15 readers -
    • In the debate over net neutrality, make some noise

      There’s a pro-net neutrality protest scheduled for July 12, and in advance of that and before our fearless leaders on Capitol Hill decide whether or not to overturn the current laws protecting net neutrality, I’d like to provide a balanced view on the subject. The net neutrality war has been politicized as Republican vs. Democrats, Big Corporate vs.

      James Green/ Marketing Land- 12 readers -
  • Takeaways for marketers from a conversation with Coke’s chief technologist

    …, but there are still many people who are hesitant about how much of their data is being collected and what it is being used for. The importance of fostering innovation In its third year, a number of sponsors have joined Coca-Cola’s Bridge Program, including PwC, Cox Media Group and The Weather Channel. When I spoke to Boehme, he mentioned that Turner…

    Rob Rasko/ Marketing Land- 25 readers -
  • Is your creative agency killing your campaign?

    … Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that you provide them with and turn it all into a polished campaign. They did a SWOT analysis, the pitch is polished, and you spent exorbitant amounts of your marketing budget to get their campaign in front…

    Marketing Land- 22 readers -
  • What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

    … of a keyboard and mouse are all based on your own experience. Basically, the user interface, the marketing funnel, the content you create is geared toward the way you’ve learned to use a computer. So when I decided to be a hero and try to help my mom where others had failed, I got a glimpse of someone else’s user journey. And it was a whirlwind…

    Marketing Land- 21 readers -
  • Hey, CMOs: Who owns your brand?

    … I speak a lot about the ongoing battle for the heart and mind of the customer and the role that brand plays in this important fight. For all that chief marketing officers stress over their company’s brand and often talk in terms of ownership, the fact is that a brand is bigger than any one person. It’s bigger than executives, bigger than every…

    Marketing Land- 17 readers -
  • What does it mean to ‘be bold for change?’

    …, what does that mean, exactly? And how does it apply to a young woman in digital marketing? The International Women’s Day site was a good starting point, but I needed more. Ernst & Young offered some great suggestions for actions we can all take in the effort to reach gender parity. However, the most useful resource I found wasn’t online…

    Marketing Land- 24 readers -
  • CMOs, invigorate your brand and your career

    … Over the last two years, the average tenure of an American chief marketing officer has dropped by six months, according to consulting firm Spencer Stuart. Today’s CMO lasts just 42 months — or three and a half years — on the job. The reason for this? CMOs are tasked with disruptive growth more than any other member of the C-suite. As a result…

    Brent Hieggelke/ Marketing Land- 23 readers -
  • Use these 5 tips for more engaging client presentations

    … if the material being presented doesn’t speak to their concerns. Let’s take an example of a client who tells you that the main goal is to expand into other channels. You can touch on performance and past initiatives, but the tone of the presentation should focus on growth. You may speak to: new channels to test. how performance of the new channels…

    Matt Umbro/ Marketing Land- 23 readers -
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