Marketing Strategy

    • Your marketing strategy is not a decision. It’s decided for you

      By Mark Schaefer I get a lot of requests every day from people who want to “pick my brain.” I can’t possibly spend so much time giving free advice, and yet I’m a softie who hates to tell people “no!” So I created a place on my site where people can buy an hour of my time and get instant marketing advice for a small amount of money. This decision has had two results.

      {grow}- 8 readers -
    • Not Enough Agencies Tell Prospects to Take a Walk

      One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well, that will lead to referrals and a ...

      Douglas Karr/ Marketing Technology Blog- 11 readers -
    • Location-Based Marketing: How Your Brand Can Utilize the Trend

      With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. For those new to the term, or still struggling to full grasp the concept, here is a quick rundown of the technology, and how some brands are utilizing it.

      ROI Factor Blogin How To's- 13 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … when digital friend Hessie Jones, Chief Strategy Officer at, reached out to tell me that I may be living in the past. Hessie went on to say that the new consumer needs more context for tracking performance, so I decided to interview her and find out exactly what she means, how she defines the new consumer, and how our marketing goals…

    {grow}- 11 readers -
  • Entering the Digital Space: How to Build Your Internal Team

    … the digital marketing efforts at her company? She admitted to me that there was no one currently on her staff who updated their current website’s content, or directed the content strategy of the various blogs and social media handles that her team had acquired over the years. Despite many of the technologies and platforms associated with digital marketing…

    ROI Factor Blog- 11 readers -
  • A content dominance strategy drives new media economy

    … is drying up. This trend also explains some of the content/carrier alliances and mergers. Could this open up new marketing opportunities? The development of this new media economy is simply a fascinating idea and you’ll not want to miss this recorded conversation. Click here to get up to speed on the new content dominance strategy: If you can’t access…

    {grow}in Content- 7 readers -
  • How to Drive Revenue in 2017 With Intelligent Marketing

    … and analyzing results. However, with all of these new technologies and targeting opportunities, we often find ads ending up in spaces that don’t have actual value or results. For 2017, we want to incorporate intelligent marketing into our strategies. Meaning, we want things to be as accurate as possible when it comes to tracking, and we want to think…

    ROI Factor Blogin How To's- 11 readers -
  • Being an Empathic Marketer in an Automated World

    … By Jeffrey Slater, {grow} Community Member Does your marketing automation need a hug? I’ve been wondering about this and today will offer some tips to create marketing empathy in an automated world. During my 30-plus-year marketing career, I have had the privilege to meet and work with many great marketers. Some are well-known personalities…

    {grow}- 5 readers -
  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … Halloween Twitter campaign is an excellent representation of how the right creative can make a huge different in the success of your digital marketing strategy. While we typically expect to see ads from candy companies, party stores, and costume retailers this time of year – one from an auto parts retailer was a bit of a curveball. Using…

    ROI Factor Blogin Social- 19 readers -
  • The Difference Between Strategy and Tactics

    … Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy – […] The post The Difference Between Strategy and Tactics appeared first on Builtvisible. …

    SEOgadget- 8 readers -
  • Website Content: What We Can Learn From Retail Shopping

    … Have you ever walked into a retail store and longed for the simplicity of an online shopping experience? You’re not alone. According to a study performed on multi-channel retailers, most shoppers are not only searching for products they need online exclusively, but of those that do, 42 percent end up making the purchase there as well. When you…

    ROI Factor Blogin Content- 8 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 9 readers -
  • What You Gain (and Lose) With Ungated Content

    … Digital marketers seem to have wised up when it comes to relying on social media distribution platforms. Marketers got fat on free traffic from Facebook and Twitter, only to see the organic reach of those platforms collapse as social networks began to monetize their user base. Email came back in vogue, and with it a hunger for ever-growing lists…

    Relevancein Social EMail Content- 8 readers -
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