Marketing Strategy

    • What’s the Twouble with Twitter Marketing?

      By Mark Schaefer My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought. This discussion was particularly timely for me as I’ve spent the last few months diving deeply into Twitter s ...

      {grow}in Social- 12 readers -
    • Why the content marketing future is NOT in video content

      By Mark Schaefer A friend and I were recently discussing the many forecasts of video content taking over the internet. “I don’t see it,” he said. “Personally I am not a big video content consumer. My son and I will be sitting at the table eating breakfast and looking at the sports page. I’ll be reading a story about the game and my son will be watching videos about the same game.

      {grow}- 17 readers -
    • Should happy employees be your next marketing tactic?

      Does your organisation show off the happiness of its employees? Most growing businesses know the value of showcasing satisfied employees insofar as it can improve recruitment processes, save time and money, and increase access to top levels of talent. Yet what most businesses fail to realise is the happiness of employees can actually affect a customer’s perception of product an ...

      Lush Digitalin Social Content- 20 readers -
  • Killing Marketing – Book Interview

    Heidi Cohen Interviews Joe Pulizzi Q: What’s your best piece of advice for readers looking to improve their marketing? So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web traffic, which don’t build assets. Remember, the asset is not the content you create, it’s the audience you build from the content.

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Track These Five Metrics To Optimize Your Facebook Campaigns

    …, it’s now even easier to properly manage your business's digital presence. All of Facebook's metrics can be accessed through your businesses page within the ‘insight’ tab. From there, you can dive into the data your page has recorded and execute informed decisions on reforming your marketing strategy. You're able to see when your followers are online…

    ROI Factor Blogin Social- 19 readers -
  • Do Instagram Pods Really Help? 5 Factors to Consider for Your Brand

    …. Artificial comments given by pod members alter data since they come from people who are not necessarily interested in those products. On a side note, pods may help you land more sponsored content deals. Final Word Joining Instagram pods has its ups and downs. But don’t take what others said for granted. They may prove to be beneficial for your Instagram marketing strategy, so you should at least give them a try. Nevertheless, pods or no pods, one thing is for sure. Instagram is a prime channel to promote your brand. …

    ROI Factor Blogin Social- 14 readers -
  • What Is Sales Enablement And Why Should You Care?

    … the element of risk for buyers in their buying process. Creates an atmosphere of trust in which buyers seek out your expertise to help them solve business problems. In order to grow your company in the modern business environment, it's important to structure your sales and marketing processes to embrace the concept of sales enablement. Buyers…

    John Beveridge/ The Inbound Growth Blog- 16 readers -
  • 5 Free Tools to Streamline Your Digital Marketing Strategies

    … repetitive tasks, or collecting data regarding email or promotional campaigns. Depending on the business and the marketing strategy, parting with some cash for marketing tools might be the right decision. However, for many, a tight budget necessitates tools that offer free, robust features and high-quality capabilities. These five free tools offer…

    Growmap- 21 readers -
  • The Official Business Guide To Nailing Co-Branding

    … Co-branding is the alliance of two companies that are working together to create 'Marketing Synergy.' This marketing strategy can result in sponsorships or ad placements and can benefit both brands by expanding their audience. When co-branding is executed properly, both brands should benefit from the partnership, but it’s risky because…

    ROI Factor Blog- 17 readers -
  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

    {grow}- 15 readers -
  • 5 Personalized Marketing Mistakes That Will Hurt Your Business

    … Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails…

    Growmap- 13 readers -
  • A significant content insight if you’re marketing personal services

    … observations I made: All of their new business was coming from existing human connections, not content. The content being created on their site was not attached to a person. You could not tell who wrote the post. There was only one video on the site and it was almost a year old. The blog posts were primarily about company processes, not customer…

    {grow}- 21 readers -
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