Marketing Strategy

    • Social media engagement is a lousy metric

      By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes ...

      {grow}in Social- 18 readers -
    • Are Buyer Personas Relevant In A Challenging Economic Environment?

      This article was originally published in January 2014 but has been totally updated to reflect current market trends and conditions. I don't have the answer to this question, but I'll pose it nonetheless: how relevant are buyer personas in today's challenging economic environment? This is a vast oversimplification of a complicated topic, but buyer personas are composite demogra ...

      John Beveridge/ The Inbound Growth Blog- 10 readers -
    • Content: The Atomic Particle of Marketing – Book Interview

      Heidi Cohen Interviews Rebecca Lieb Q: What’s your best piece of advice for readers looking to improve their marketing? Strategy before tactics. There’s been a very understandable pattern of behavior since digital marketing began to jump in with both feet, giving little thought to business goals or how to sustain and nurture initiatives.

      Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Sorry, There's No Silver Bullet For Your Marketing Strategy

    … Are you searching for a silver bullet for your marketing strategy? You know, the one tactic, strategy or tool that will boost your lead generation and skyrocket your sales? Most of us have chased after it. We've doubled down on cold calling with no success. In fact, we probably annoyed more people than we attracted to our sales pipeline. We…

    John Beveridge/ The Inbound Growth Blog- 16 readers -
  • The 5 Steps of Successful Email Marketing

    … If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of your email marketing to chance. Check out the infographic below to see the five key steps that lead to successful…

    Constant Contactin EMail- 11 readers -
  • The 5 Essential Metrics To Measure Marketing ROI | New eBook

    … You've probably gotten advice in your life about picking the low-hanging fruit. But how can you tell where the low-hanging fruit is and how to pick it? In the context of technology companies, how can you tell if your marketing is generating a sufficient return? For those concerned with managing the bottom line, there are 5 fundamental marketing…

    John Beveridge/ The Inbound Growth Blog- 21 readers -
  • How To Integrate Holidays Into Your Social Strategy: Fourth Of July Edition

    … Any experienced social media marketer knows the holidays are a time to get creative with content. Throughout the calendar year it can be challenging to constantly create new and interesting content that your followers will appreciate. Holidays – both big and small – can provide a creative break from the monotony of your usual content, allow you…

    ROI Factor Blogin How To's- 15 readers -
  • Customer success: 3 Off-beat tools for small businesses

    … powerful forces in marketing. One major focus of your advertising strategy should be to reduce the friction for a customer to share your product with their friends. Early on, we noticed that our customers, despite signing in with their Facebook accounts, were more likely to share a link to our platform through Twitter. So as an experiment, we added…

    {grow}- 16 readers -
  • Here Are 10 Ideas For Your Next Email Marketing Campaign

    … long, it can be difficult, at times, to drum up inspiration for new ideas. Over time campaigns become flat, content gets stale, and email performance begins to suffer. In order to keep that from happening, you must constantly innovate and evolve. To help get the wheels turning, here are 10 ideas to inspire or improve your next email marketing campaign…

    ROI Factor Blogin EMail- 13 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 15 readers -
  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    … communication on behalf of the brand, paid off. Baseball Lifestyle 101 is closing in on 450,000 followers on Instagram, its primary social media hub. Here’s how Josh used Instagram to become known in his teen years. Early-Mover Advantage Baseball Lifestyle 101 launched on Instagram in 2013 when the platform’s base was around 100 million users…

    {grow}- 18 readers -
  • The Most Important Element Of Technology Company Marketing

    … So what do you think the most important element of technology company marketing is? Some would say the product or service is most important. Elegantly designed software that performs its designated task is super important. An efficient process that allows organizations to optimize their IT performance and spend is also critically important…

    John Beveridge/ The Inbound Growth Blog- 21 readers -
  • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

    … cause of the content failures featured in my post might be because the companies did not fully know their “why” before embarking on a content strategy. But then he reiterated that marketers SHOULD think like publishers because “a publisher is somebody who monetizes an audience. That’s what marketing does. It’s the same thing.” As I demonstrated…

    {grow}in Content- 33 readers -
  • Using Storytelling As a Marketing Tool

    … The power of storytelling is not a revolutionary idea -- people have been using storytelling to impart information and convey meaning since the dawn of humanity. But even though storytelling has a long history as a valuable communication technique, brands are recognizing that its potential as a marketing tool is magnified in the digital age…

    ROI Factor Blog- 12 readers -
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