Marketing Strategy

  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors…

    {grow}in How To's- 14 readers -
  • The 5 Steps You Need to Nail Your Digital Marketing Strategy

    … In 2017, having a digital marketing strategy is not so much a luxury as it is a necessity. In order to grow your business, connect with your audience and stay relevant online, it is crucial to integrate a digital strategy into your overall marketing plan. Don’t know where to start? Follow these five steps to be on the path to digital marketing…

    Growmapin Social- 15 readers -
  • How to Create a Web Marketing Strategy on a Tight Budget

    … be difficult, but is actually possible. Let’s take a look at some tips on how. Plan Ahead With any extensive marketing plan, the key to success is to be prepared. Whether content marketing, link-building, SEO, or pay-per-click advertising, having a solid plan of action before committing is essential. As an example, many businesses, large and small, plan…

    SEO Hacker Blogin Social Paid Search How To's- 21 readers -
  • The Vital Common Sense Marketing Strategy You May Have Forgotten

    … a different set of personalized results. And when you can identify the difference between content written for visitors and content written for search engines, you can optimize your own copy to better serve your visitors. The post The Vital Common Sense Marketing Strategy You May Have Forgotten appeared first on The Blog Herald. …

    The Blog Heraldin Social SEO- 16 readers -
  • New research reveals Americans migrating to three social media platforms

    … By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years…

    {grow}in Social- 24 readers -
  • 4 Non-Marketing Skills You Need to Become a Better Marketer

    … don’t care about Likes, email sign-ups, or share of voice. They care about return on marketing investment, revenue and sales, reduced costs, and improved cash flow. Speak their language and align marketing goals so they feed directly into these broader business goals. For example, Ben Kaplan, director of mobile strategy and product…

    {grow}- 18 readers -
  • So what is growth hacking, really?

    … cross-functionally with the Sales, Engineering and Product teams and then translate those understandings into digital marketing strategy and data analysis is extremely valuable to startups that have already validated their product-market fit and are ready to scale. If you’re a marketer looking for a way into the startup world, if you’re a data nerd…

    Amanda Disilvestro/ Search Engine Watchin Paid Search- 21 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … marketing strategy may be a true source of competitive advantage. There are only so many influencers to go around. Jeremy Bednarski said, “Those who want to take advantage of influence marketing need to do so quickly. There are only so many influencers and only so much content they will be able to endorse. Think of it as content shock specifically…

    {grow}- 27 readers -
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