Marketing Strategy

    • Why Contextual Marketing Is The Next Big Wave In Customer Conversion

      Quick question. Do you remember the 2002 blockbuster movie Minority Report starring Tom Cruise? In the movie, Tom Cruise walks through a mall while escaping from the police where he is greeted personally by advertising billboards: “John Anderton! You could use a Guinness right now!” In a later scene, another advertisement is even more target-specific: “How did those turtl ...

      Jacob Mcmillen/ The Conversion Scientist- 24 readers -
    • Why the marketing world is one big selfie

      By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology of a selfie: It’s all about me. I want to be cool.

      {grow}- 14 readers -
    • Inbound Marketing vs Outbound Marketing – Which Gives the Best ROI?

      Marketing has changed, thanks to the digital revolution. With the introduction of the Internet, we have moved from outbound marketing tactics towards inbound marketing. In this post, I will share the differences between both strategies and why inbound marketing is a better long-term investment. What Is Outbound Marketing? Outbound marketing consists of disrupting customers.

      Growmapin Paid Search- 14 readers -
  • Direct sources for content marketing research

    When researching for a content marketing strategy, how do you ensure you’re accessing authentic information about your audience? On a recent content marketing program for a trucking firm, content marketer Stephen Dupont remarked: “Sure, it’s easy to ask in an online survey or a Facebook post… But to uncover deeper insights, we needed phone and face-to-face interviews with real drivers who haul .

    Lush Digital- 15 readers -
  • The new standards for strategy and social media success

    … the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Original photo by the author The post The new standards for strategy and social media success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 30 readers -
  • Content shock re-visited, the content marketing myths and realities

    … back my friends to the show that never ends. Content Shock is certainly here to stay. Content Shock in large and small ways It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we…

    {grow}in Social Content- 34 readers -
  • Shifting the Focus From Reinvention to Optimization in 2017

    … This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience…

    ROI Factor Blog- 18 readers -
  • How Mobile Ecommerce Will Profit This Holiday Season [Infographic]

    …, and more next year. If you are on the fence about adopting a mobile app as part of your marketing strategy, take a look at what mobile commerce will mean to businesses this holiday season. 1 92% of Consumers Shop with Smart Phones With 9 out of 10 Americans owning a smartphone, it’s understandable that 92% of consumers will search for holiday gifts…

    The Conversion Scientistin How To's- 26 readers -
  • Personalized Marketing and The Key to the Me Generation

    … your brand stay on top of the competition and differentiate yourself in a crowded marketplace? The answer: a hyper-focused, tactical, personalized marketing strategy that will make your business stand out. Defining the “Me Generation” Millennials are often referred to as the “me generation” but the truth is that across every generation we’re all…

    ROI Factor Blogin Google- 18 readers -
  • Best Practices for Replying to Negative Google Reviews

    … is in the wrong, it's fake, or someone is just hating on you, I'd contact Google support on Twitter @googlemybiz and provide documentation of the facts with a request to have the unfair/fake review removed. Keep in mind that Google may not do anything at all if it's legit – after all, that's why there are reviews in the first place. Need advice on how to handle tricky online marketing situations, we’d be happy to help. And, if you found this helpful, please leave a review for the team at Kayak. We'd love that! …

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 16 readers -
  • How SMBs can get more leads through marketing automation

    By Lilach Bullock, {grow} Community Member Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it.

    {grow}- 17 readers -
  • How to Leverage Social Media for Your Ecommerce Business

    … It’s difficult to overstate the value of social media marketing in today’s digital landscape. As an ecommerce brand you can use social media to achieve many of your marketing goals. Social media can increase brand recognition and loyalty, improve your organic presence in search engine rankings, and create an engaged customer-base. Read…

    ROI Factor Blogin Social How To's- 20 readers -
  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … as much knowledge about your competition as you can. More broadly, don’t be afraid to look outside marketing for lessons in strategy. Christopher Penn has written extensively on how ancient cultures and military strategy bear on his marketing strategy. In a recent interview on the MarketingProfs podcast, he explained: “When we talk about the martial…

    {grow}- 11 readers -
  • Copywriting: Hiring A Content Professional for Your Brand

    … Have you ever visited a car manufacturing plant? There are a variety of different assembly lines, such as the engine shop, the transaxle shop, the weld shop, the press shop, etc. Perhaps it’s where the engine is fitted or the sheet metal is crafted into a door. Regardless, all of these shops and products ultimately head to one place: final testing…

    ROI Factor Blogin Content- 16 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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