Marketing Strategy

    • HR and social media: 7 Ways HR needs to act like marketing

      By Mark Schaefer I wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. It’s going to require a culture change, and that might have to be led by and HR team. On the flip side of things, maybe success in HR will be led by marketing, or at least HR professionals who think like marketers.

      {grow}in Social- 10 readers -
    • Strategies to deal with losing readers through the newsfeed evolution

      By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present my ideas in such a beautiful, creative and interactive format that the presentation would be as conversational as the content.

      {grow}in Facebook- 7 readers -
    • SEO Tactics: The Guide to Today’s On-Page Quality Content

      In the ever-evolving industry that is digital marketing, this era has ushered in a stricter set of guidelines at the hands of Google, which forces webmasters and digital marketers to stay on their nimble toes. As best practices are updated, Google’s aim is to create a level playing field for all parties involved.

      ROI Factor Blogin SEO Content Google- 11 readers -
  • The Difference Between Strategy and Tactics

    … Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy…

    SEOgadget- 7 readers -
  • Website Content: What We Can Learn From Retail Shopping

    … during 2016 alone, that are demonstrating online shopping as the way of the future. But let’s be honest, retail owners: the future is already here. Where Content Enters the Picture So what does this mean for companies who are updating their websites, or are new to the "click-and-mortar" retail game? Well, while web design and UX are big winners…

    ROI Factor Blogin Content- 6 readers -
  • What You Gain (and Lose) With Ungated Content

    … run, it pays off more than trying to collect email right away from a reader,” Kintigh said. “That hard sell can turn them off.” Adjusting your strategy this way also requires you to modify success metrics. Top-line audience and marketing-qualified lead (MQL) growth will likely still be the main goal, but ungated content could result in fewer…

    Relevancein Social EMail Content- 8 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    …Big Gains From Small Edits As the world of digital marketing continues to grow, we are constantly learning of new ways to improve upon techniques, even for certain channels that we have been working with for a long time. When it comes to Email marketing specifically, there is always room for improvement. As we have often found, some of the biggest…

    ROI Factor Blogin EMail How To's- 14 readers -
  • Blurred Lines: 6 Tactics Marketers Can Learn from Journalists

    … to broaden your reach. Promotion Getting to Know your Audience The upside of today’s digital media exodus is the unprecedented access to information. This may mean that readers have to sift through countless articles to reach yours. But with every click on a digitally-published post, brands are invited on an engagement trail that both content…

    Relevancein Content- 6 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 11 readers -
  • 3 Tips for Ensuring Your Brand is Consistent

    … Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even…

    Relevance- 6 readers -
  • How to create a winning strategy with crappy content

    … priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Affinio is now offering a FREE eBook co…

    {grow}in Content How To's- 10 readers -
  • 8 Strategies to stand out when you’re late to the content marketing game

    …, employees, history and values. Hero — The epic content that goes viral. An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views. 3. Try a new content form One…

    {grow}in Social Content- 17 readers -
  • 4 Reasons Font and Typeface Matter More than You Think in Marketing

    … “Words are powerful” is certainly a threadbare cliché, but it’s one that, despite its overuse, remains true. What we say and how we say it has a major impact on our audience’s response. On a subtler, more subliminal level, so does typeface. Font, color and weight are not just matters of aesthetics. They make deep-seated psychological impressions…

    Relevance- 7 readers -
  • Social media giants tighten their grip on small content producers

    …, it worked. Fast forward to 2016. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. Twitter is excluding speakers it deems as controversial and is known for shadow-banning, e.g. making your tweets invisible to your followers…

    {grow}in Content Facebook Twitter YouTube- 9 readers -
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