Marketing Strategy

  • 5 Surefire Tactics to Make Your Next Marketing Plan Successful

    … In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company’s growth endeavors. It has the potential to take a business to great heights in the least amount of time possible. According to an industry survey…

    Sawaram Suthar/ Growmap- 15 readers -
  • Mission Critical: Purpose-driven marketing

    … is attempting to jump on the social good train with Naked Juice’s #DrinkGoodDoGood campaign, it’s becoming clear: purpose-driven marketing is vital to your success. Purpose-driven marketing by the numbers Even if a company doesn’t actively give charitable donations having a clear and well-communicated sense of purpose can help steer it in the right…

    {grow}- 13 readers -
  • 4 Ways to establish a digital presence without relying on Google

    … penalized by Google? We are often conducting our business at Google’s mercy. In order to become less reliant on Google, consider diversifying your methods for increasing website traffic – let’s call them “real marketing strategies,” and build solid and reliable assets. Here are some ideas to get started: Personal Branding If you are (still…

    {grow}- 12 readers -
  • How to Drive More Sales Using an Effective YouTube Marketing Strategy

    With more and more advertisements on social media, advertisers must compete for viewers’ attention in the most effective ways possible. One proven way is through YouTube marketing. Many people have very little time on their hands. So resorting to YouTube videos to learn about various products and services seems to be the way most people find out information.

    Growmap- 12 readers -
  • Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

    … By Mark Schaefer There are a few terms in our industry that I loathe, and near the top of the list is “personal branding.” But just because the phrase has become a cornerstone of guru speak doesn’t mean the concept of a personal brand is irrelevant. Ironically I used the term in the title of my newest book because I could not think…

    {grow}- 21 readers -
  • Micro-yes(s) vs. micro-moments

    …In this article, we dive into ideas for using the micro-yes methodology to better serve customers and increase conversion on all your customers’ micro-moments, while improving your overall inbound marketing approach.…

    Daniel Burstein/ MarketingSherpa Blog- 14 readers -
  • Marketing 101: What is big rock content?

    …I had three hours to kill before my next flight to Dallas departed. While sitting in an airport café warming my hands around a mocha, I overheard snippets of an intense conversation in the booth behind me. “It’s all about your big rocks. They are the most important. What are your big rocks…

    MarketingSherpa Blogin Content- 19 readers -
  • Content Shock isn’t the problem. It’s the solution.

    …, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration marked safe for re-use by Unsplash.com The post Content Shock isn’t the problem. It’s the solution. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Content- 10 readers -
  • Here’s Why User Generated Content Is So Successful

    … First off, what is user generated content? Essentially it’s content which was created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions. For example, your business can create a #hashtag that can be used by consumers to post their own content using your product/service onto their social media…

    ROI Factor Blogin Content- 14 readers -
  • Snapchat needs to pay attention to the cool kids, and so do you

    … By Mark Schaefer I saw an interesting snippet on the web this week that provides an essential marketing lesson for our digital age. Whether you’re B2B or B2C, you can’t ignore the cool kids. Let’s look at what’s going on in the digital marketplace where influencers rule and how you can avoid this pitfall. The Snapchat fail Katie Notopoulus did…

    {grow}- 13 readers -
  • Killing Marketing – Book Interview

    … What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most…

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • An indispensable guide to 12 possible content marketing strategies

    … want to appease Google and attract organic traffic? Well, it depends. I decided to create a very simple guide to clarify and simplify your content marketing strategies based on your business goals and the type of content that can best achieve those goals. Ready? First, let’s identify four common content business goals and the three basic content…

    {grow}in Content- 25 readers -
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