Marketing Strategy

    • Content shock re-visited, the content marketing myths and realities

      By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

      {grow}- 26 readers -
    • How Mobile Ecommerce Will Profit This Holiday Season [Infographic]

      Mobile ecommerce is transforming online shopping, especially during the holidays. Here are some eye-opening statistics in an infographic. Most businesses are giving away their mobile visitors. Either they don’t provide a mobile-friendly experience or they have a responsive site that doesn’t give mobile visitors anything different. This is an opportunity for you.

      The Conversion Scientistin How To's- 24 readers -
  • Shifting the Focus From Reinvention to Optimization in 2017

    … This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience…

    ROI Factor Blog- 16 readers -
  • Personalized Marketing and The Key to the Me Generation

    … your brand stay on top of the competition and differentiate yourself in a crowded marketplace? The answer: a hyper-focused, tactical, personalized marketing strategy that will make your business stand out. Defining the “Me Generation” Millennials are often referred to as the “me generation” but the truth is that across every generation we’re all…

    ROI Factor Blogin Google- 17 readers -
  • How SMBs can get more leads through marketing automation

    … part of your strategy in 2017, as the need for personalization grows among audiences of all kinds. Marketing automation will allow you to create better emails that are more personalized and that will be sent to the right person, at the right time. What’s best, all of this is done automatically once you’ve set up your campaigns, emails…

    {grow}in Mobile EMail How To's- 13 readers -
  • How to Leverage Social Media for Your Ecommerce Business

    … on to discover the ways you can best leverage social media as part of your ecommerce marketing strategy. Keep customers happy One of the best ways to leverage social media for your brand is to use it to keep your customers happy. Happy customers, after all, are likely to become brand loyalists and lifetime devotees. Customer Service Providing top-notch…

    ROI Factor Blogin Social How To's- 18 readers -
  • 7 and a Half Quotes That Aren’t Supposed to be About Marketing

    … as much knowledge about your competition as you can. More broadly, don’t be afraid to look outside marketing for lessons in strategy. Christopher Penn has written extensively on how ancient cultures and military strategy bear on his marketing strategy. In a recent interview on the MarketingProfs podcast, he explained: “When we talk about the martial…

    {grow}- 10 readers -
  • Copywriting: Hiring A Content Professional for Your Brand

    … testing and quality control. Shouldn’t your marketing content endure a similar process? Content is one of the only trades where quality control is often shrugged off. Yet, other industries have a system to ensure that the quality of their product will be the absolute best in a competitive market. There isn’t a single car manufacturer that installs…

    ROI Factor Blogin Content- 15 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … abandoning the strategy we developed. It had successfully grown the company’s online demand several times over in the years. He sneered that he knew better. So I responded that we’d be back when he left the company. Years later and I fear we’re close – the company has lost all the momentum we provided them… and then some. I may have burned my bridges…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Your marketing strategy is not a decision. It’s decided for you

    … marketing options, they don’t know where to start. I’ve been offering this service for more than three years and I have a 100 percent success rate at helping people get on track. Here’s my secret to success: I demonstrate that there really aren’t that many marketing options at all. In fact, most of the time your market strategy is dictated to you…

    {grow}- 10 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 12 readers -
  • Location-Based Marketing: How Your Brand Can Utilize the Trend

    … brands are utilizing it. What Is It? Location-based marketing is centered on the fact that most of the businesses we visit, we’re accompanied by our mobile phones, and most of the apps we use involve sharing our location data – thus creating an incredible opportunity for marketers to be able to share messages to consumers based on where…

    ROI Factor Blogin How To's- 15 readers -
  • A content dominance strategy drives new media economy

    … I want to share a statistic that kind of blew my mind. In 2011, about 20 percent of non-game Internet revenue came from content subscriptions (to stuff like Hulu, Spotify, Amazon Prime, and Netflix). The bulk of the revenue has historically derived from advertising. Today, that number has completely flopped with subscription-based revenue…

    {grow}in Content- 8 readers -
  • How to Drive Revenue in 2017 With Intelligent Marketing

    … Over the past year, we have seen marketers relying on our tactics to be “programmatic.” Meaning they have become more customizable when it comes to targeting audiences – from ads on social, to even mobile-only advertising options like SnapChat and Instagram. Year after year marketers have become more and more responsible for the tracking…

    ROI Factor Blogin How To's- 12 readers -
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