Marketing Tactics

  • Hotel Marketing: 5 Tactics to Use for the Holiday Season

    …, and attractions nearby. Potential customers are interested in learning about activities they can partake in if and when they choose to stay at your hotel. Take advantage of the holiday season and cater to the needs and interests of your target audience. Be creative with your execution and have some fun! The post Hotel Marketing: 5 Tactics to Use for the Holiday Season appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin SEO- 15 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    … business in first place? Mistake #3: Focus on the Wrong Brand Over the last ten years, the power to define a business’ brand has transitioned from the business to consumers. Ten years ago businesses went through agonizing exercises to define their brand and then leveraged marketing to tell consumers what they thought their brand was. That’s all…

    Marketing Technology Blogin Social Content- 14 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … on top of tech trends or embracing digital opportunities, even in the face of very evident consumer demand. On the other hand, obsolete is not an absolute condition when it comes to marketing techniques. Tactics become obsolete when and if they are replaced by a more efficient and effective pathway or when they no longer provide a competitive…

    Street Fightin EMail- 8 readers -
  • 21 native ads for marketing geeks that will shock you

    …-through by now. But still we’re drawn to the crap, like moths to the flame. No, I resist because, well, I’m not really that intrigued about diets, mortgages, or actors from the 80’s. I’m a red-blooded marketing geek. So if you really want to stir my curiosity, these are the kind of irresistible native ad headlines that I would be absolutely…

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • How To Create Ebooks That Generate Quality Leads

    … true that when ebooks are executed poorly they can be relatively fruitless. In May, Jay Acunzo demonstrated how if ebooks don’t save their audience time or money, they underperform for lead generation vs. other content marketing tactics. Perhaps this is a reason why they are currently less popular among B2B marketers than other long-form content…

    Visual.lyin Social Content Twitter How To's- 13 readers -
  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer, that often applies improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean “winging it.

    Convince and Convert- 5 readers -
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