Marketing Tactics

  • Hotel Marketing: 5 Tactics to Use for the Holiday Season

    … Now that summer is over, it’s time to start implementing seasonal marketing themes. It may be mid-September, but the holidays are approaching quicker than you may think. Furthermore, your customers are already starting to plan their annual family visits and vacations for this time of year. Don’t fall behind! Here are five strategies you should…

    E-Marketing Associatesin SEO- 11 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    … this transformation. They continue to focus marketing on telling and selling. They send bulk emails, template postcards, and rely on discounts to retain their customers. Consumer-defined brands, on the other hand, focus their marketing on customer experience and relationship. They send thank you notes, satisfaction emails and deliver a consistent, world-class…

    Marketing Technology Blogin Social Content- 11 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … on top of tech trends or embracing digital opportunities, even in the face of very evident consumer demand. On the other hand, obsolete is not an absolute condition when it comes to marketing techniques. Tactics become obsolete when and if they are replaced by a more efficient and effective pathway or when they no longer provide a competitive…

    Street Fightin EMail- 6 readers -
  • Interactive content hits a milestone in The Great Content Wars

    Last Wednesday was a bit of a historic moment. When I visited The New York Times website that morning, I was amazed to see that the featured story on the front page was implemented using interactive content. The story — How Many Times Has Your Personal Information Been Exposed to Hackers? — was produced as an interactive assessment tool, not merely a regular article that a rea ...

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • 21 native ads for marketing geeks that will shock you

    …-through by now. But still we’re drawn to the crap, like moths to the flame. No, I resist because, well, I’m not really that intrigued about diets, mortgages, or actors from the 80’s. I’m a red-blooded marketing geek. So if you really want to stir my curiosity, these are the kind of irresistible native ad headlines that I would be absolutely…

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • How To Create Ebooks That Generate Quality Leads

    …. Don’t underestimate what you can do. The ebook must evolve with its medium. Stay up to date and take advantage of technology. An ebook is is not just an image of a book online – it can be, but it can also be more. Include trackable hyperlinks by using or UTM parameters so you can see how engaged your audience is with material and direct them…

    Visual.lyin Social Content Twitter How To's- 11 readers -
  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … and stories, and start-up companies. In the day to day, real-time trenches, the unforeseen – both good and bad – happens. When stuff stops working, great marketers improvise and change course. Failure is part of the improviser’s motto; it’s a chance to learn and grow. Yet, continuing to fail because of inflexibility is just poor management. Products…

    Convince and Convertin Social- 5 readers -
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