Marketing Tactics

  • Hotel Marketing: 5 Tactics to Use for the Holiday Season

    … Now that summer is over, it’s time to start implementing seasonal marketing themes. It may be mid-September, but the holidays are approaching quicker than you may think. Furthermore, your customers are already starting to plan their annual family visits and vacations for this time of year. Don’t fall behind! Here are five strategies you should…

    E-Marketing Associatesin SEO- 14 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    …, and online reputation that generate dollars. The result is a marketing plan that keeps them busy and feeling good but an income statement that makes them sick to their stomach. Instead of chasing all the hottest marketing trends, small business owners should focus first on maximizing the revenue from your existing customers, increasing the percentage…

    Marketing Technology Blogin Social Content- 13 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … on top of tech trends or embracing digital opportunities, even in the face of very evident consumer demand. On the other hand, obsolete is not an absolute condition when it comes to marketing techniques. Tactics become obsolete when and if they are replaced by a more efficient and effective pathway or when they no longer provide a competitive…

    Street Fightin EMail- 7 readers -
  • 21 native ads for marketing geeks that will shock you

    …-through by now. But still we’re drawn to the crap, like moths to the flame. No, I resist because, well, I’m not really that intrigued about diets, mortgages, or actors from the 80’s. I’m a red-blooded marketing geek. So if you really want to stir my curiosity, these are the kind of irresistible native ad headlines that I would be absolutely…

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • How To Create Ebooks That Generate Quality Leads

    … true that when ebooks are executed poorly they can be relatively fruitless. In May, Jay Acunzo demonstrated how if ebooks don’t save their audience time or money, they underperform for lead generation vs. other content marketing tactics. Perhaps this is a reason why they are currently less popular among B2B marketers than other long-form content…

    Visual.lyin Social Content Twitter How To's- 13 readers -
  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer, that often applies improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean “winging it.” Improvising requires preparation…

    Convince and Convertin Social- 5 readers -
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