Marketing Tech

  • Attribution and Measurement  is Creating a Data Management Arms Race

    … to Walmart.’” NinthDecimal separated its data platform from media in 2014, and Staas says the business now exists in four categories: audience data, brand activation, measurement and attribution, and insights and analytics. He says that these segmented datasets are now solving some of the industry’s biggest marketing challenges, such as associating…

    Street Fight- 14 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    …; nonprofits find the software that will allow them to improve, grow and succeed. Cloudswave – Cloudswave aggregates software and web application reviews from leading experts. Cloudswave.com uses the Cloudscore, one rating to summarize all. Crazy about Startups – Features any startup. Crozdesk – Web apps finder. Crunchbase – CrunchBase…

    Douglas Karr/ Marketing Technology Blog- 47 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    …, Capterra helps thousands of businesses & nonprofits find the software that will allow them to improve, grow and succeed. Cloudswave – Cloudswave aggregates software and web application reviews from leading experts. Cloudswave.com uses the Cloudscore, one rating to summarize all. Crazy about Startups – Features any startup. Crozdesk – Web apps…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
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