Marketing Technology

    • You’re Probably Spending More Time Managing Data Than Marketing

      Yesterday, I shared how we batch loaded an entire year of social updates via Hootsuite. While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file that could be uploaded. Even after we passed all validation checks, we had to then manually go through and select or add media to display in each social update.

      Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 36 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … to technology. Digital marketing is not just about the use of various digital tools and posting promotional ads on different social media channels. This is how Anastasia Parokha, CEO at Unplag, commented on this, “You can expect favorable outcomes when you have a well-elaborated strategy, testing, maintenance and assessment. Digital trends change…

    Relevancein Social SEO- 28 readers -
  • We’ve Launched a Community, and You’re Invited!

    … We’ve got an amazing audience here on the Marketing Technology blog and the fact that we continue to grow organically year after year must mean we’re doing something right. But one of the things we’ve never done is connect with you. Sure, we have our personal and branded social media accounts – but that’s not a dedicated discussion forum where…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked…

    Relevancein Social SEO- 29 readers -
  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    … technology behind programmatic native advertising. As a matter of fact, Paul Roetzer of PR 20/20 gave a whole presentation on the topic at Content Marketing World. IBM’s Watson project has earned just as much media attention as the iPhone 7 announcement – with good reason, too. AI has the power to disrupt nearly every industry on the planet. Have you…

    Chad Pollitt/ Relevance- 30 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … page request will take you to a different startup. Refresh the page and you’ll discover yet another startup. Reddit Startups – a forum of entrepreneurs working towards unbiased and anonymous feedback, advice, ideas, and discussion. Siftery – Discover products that are a great fit for your company SignUpFirst – Where startups…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … needs Management – of all technology platforms and collaboration Discovery – Introducing best-of-breed technology platforms to the table for collective strategy and/or execution Of course, leading the pack on any characteristic is great communication! We spend as much time, if not more, communicating with our clients today than we often do…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … in organically moving forward with your brand. Technology has given us the opportunity to create a solid integrated marketing strategy, and track and nurture these relationships through detailed data. Allowing you to form long-lasting relationships with your customers. Don't Fear Data While the amount of technology and information revolving the digital…

    ROI Factor Blog- 17 readers -
  • What Technologies are C-Level Marketers Investing In?

    … and medium-sized businesses are still looking for better reporting, automation to maximize resources, and programs to increase customer experience. At least we all have that in common! About Black Ink ROI Black Ink ROI is SaaS-based, advanced customer-analytics platform for sales, marketing and P&L leaders to improve customer acquisition, retention and upselling growth opportunities. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Monday Catch-up: ROI, Automation and MarTech

    … Happy Leap Day Marketers. Let’s dive into this week with a quick catch-up on email marketing news. Getting more ROI out of email marketing Forbes shared some insight into how to get more from your email marketing. Continuing the trend of recognizing the importance of personalization, the articles says 74% of marketers believe it’s important…

    Movable Ink Blogin EMail- 15 readers -
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