Marketing Technology

    • We’ve Launched a Community, and You’re Invited!

      We’ve got an amazing audience here on the Marketing Technology blog and the fact that we continue to grow organically year after year must mean we’re doing something right. But one of the things we’ve never done is connect with you. Sure, we have our personal and branded social media accounts – but that’s not a dedicated discussion forum where you can get or give assistance to ...

      Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked. SEO…

    Relevancein Social SEO- 17 readers -
  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    … There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services…

    Chad Pollitt/ Relevance- 17 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … apps reviewed. G2 Crowd – Compare the best business software and services based on user ratings and social data. Reviews for CRM, ERP, CAD, PDM, HR, and Marketing software. GetApp – Review, Compare and Evaluate small business software. GetApp has software offers, SaaS and Cloud Apps, independent evaluations and reviews. Hacker News – a social…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … Success. What CMOs Value Most from Agencies In which areas has your agency been most helpful in educating your brand? Best Practices – Audience insights and optimization Data – Ownership and activation Partners – Bringing best-of-breed partners to the table Rank in order of importance what excellent agency support looks like for you…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … in organically moving forward with your brand. Technology has given us the opportunity to create a solid integrated marketing strategy, and track and nurture these relationships through detailed data. Allowing you to form long-lasting relationships with your customers. Don't Fear Data While the amount of technology and information revolving the digital…

    ROI Factor Blog- 10 readers -
  • What Technologies are C-Level Marketers Investing In?

    …-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Monday Catch-up: ROI, Automation and MarTech

    … of digital, content and marketing automation. The state of Marketing Tech in 2016 Tech Cruch broke down the state of marketing technology for 2016. The article takes an optimistic look at adtech, B2B and B2C tech, and digital systems of record in light of some of the more pessimistic views of martech popping up in the media lately. Read more … This entry was posted in Email Marketing and tagged automation, marketing technology, personalization, ROI on Monday, February 29th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 12 readers -
  • Are marketers getting lost in the Dark Funnel?

    …: Identifying influencers is the first step. You want to ensure you are working with influencers who have the right audience for your brand. InNetwork and Traackr both offer insight into a database of influencers, which you can search using a specific keyword, brand name or even competitor. BuzzSumo reveals the most popular content and the influencers…

    {grow}in Social Content- 16 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … on top of tech trends or embracing digital opportunities, even in the face of very evident consumer demand. On the other hand, obsolete is not an absolute condition when it comes to marketing techniques. Tactics become obsolete when and if they are replaced by a more efficient and effective pathway or when they no longer provide a competitive…

    Street Fightin EMail- 7 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    …. Content marketing or native advertising and social media are also on the marketing radar screen. Similarly, mobile was the top technology in commerce, currently nosing out analytics and ratings/reviews. There is more consensus on marketing topics than on transaction-oriented technologies and tactics. Mobile is highest on both lists, even though…

    Street Fightin SEO Mobile- 10 readers -
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