Marketing Technology

  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 26 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked…

    Relevancein Social SEO- 21 readers -
  • We’ve Launched a Community, and You’re Invited!

    … We’ve got an amazing audience here on the Marketing Technology blog and the fact that we continue to grow organically year after year must mean we’re doing something right. But one of the things we’ve never done is connect with you. Sure, we have our personal and branded social media accounts – but that’s not a dedicated discussion forum where…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    …. SEO Equals Google It is a mistake to think SEO is only and all about Google. One should know how to rank on other channels such as Amazon and Pinterest, as well. Most social sites as well as eCommerce channels also have search engines. There are also new practices in SEO that respect privacy more than ever before. The highly trackable era is morphing…

    Relevancein Social SEO- 24 readers -
  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    … technology behind programmatic native advertising. As a matter of fact, Paul Roetzer of PR 20/20 gave a whole presentation on the topic at Content Marketing World. IBM’s Watson project has earned just as much media attention as the iPhone 7 announcement – with good reason, too. AI has the power to disrupt nearly every industry on the planet. Have you…

    Chad Pollitt/ Relevance- 24 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have set up through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients alike, strategically growing their awareness and revenue online. What I didn’t realize was how much…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … in organically moving forward with your brand. Technology has given us the opportunity to create a solid integrated marketing strategy, and track and nurture these relationships through detailed data. Allowing you to form long-lasting relationships with your customers. Don't Fear Data While the amount of technology and information revolving the digital…

    ROI Factor Blog- 12 readers -
  • What Technologies are C-Level Marketers Investing In?

    …-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Monday Catch-up: ROI, Automation and MarTech

    … of digital, content and marketing automation. The state of Marketing Tech in 2016 Tech Cruch broke down the state of marketing technology for 2016. The article takes an optimistic look at adtech, B2B and B2C tech, and digital systems of record in light of some of the more pessimistic views of martech popping up in the media lately. Read more … This entry was posted in Email Marketing and tagged automation, marketing technology, personalization, ROI on Monday, February 29th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 12 readers -
  • Are marketers getting lost in the Dark Funnel?

    … By Krista LaRiviere, {grow} Community Member The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address…

    {grow}in Social Content- 18 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … we define obsolete when it comes to marketing technologies isn’t always useful in industries where many if not most local small business owners are “behind the times.” When your competition hasn’t embraced older technology or marketing techniques, you don’t have to be on the cutting edge to benefit. You just need to be doing more with the tools…

    Street Fightin EMail- 8 readers -