Marketing Technology

    • 60+ Sites to Discover or Promote Startups, Apps or Tools

      Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and ...

      Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …, allowing for agents to proactively reach out to consumers before the problem is even realized. But predictive analytics will be more than a customer service tool, says Leanplum CEO Momchil Kyurkchiev: Smart applications will proactively anticipate user desires to satisfy the moment. Predictive analytics won’t just be an add-on for brands…

    AllTwitterin Google Facebook Twitter- 30 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked. SEO…

    Relevancein Social SEO- 25 readers -
  • We’ve Launched a Community, and You’re Invited!

    … you can get or give assistance to other marketing professionals without the noise and advertising that floods your streams. So, we’ve launched our own MarTech community and we’re inviting you! Just click through on the link, request an invitation (please let us know why you wish to join), and we’ll let you in. Of course, the discussions are sparse…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … to technology. Digital marketing is not just about the use of various digital tools and posting promotional ads on different social media channels. This is how Anastasia Parokha, CEO at Unplag, commented on this, “You can expect favorable outcomes when you have a well-elaborated strategy, testing, maintenance and assessment. Digital trends change…

    Relevancein Social SEO- 27 readers -
  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    … technology behind programmatic native advertising. As a matter of fact, Paul Roetzer of PR 20/20 gave a whole presentation on the topic at Content Marketing World. IBM’s Watson project has earned just as much media attention as the iPhone 7 announcement – with good reason, too. AI has the power to disrupt nearly every industry on the planet. Have you…

    Chad Pollitt/ Relevance- 28 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … apps reviewed. G2 Crowd – Compare the best business software and services based on user ratings and social data. Reviews for CRM, ERP, CAD, PDM, HR, and Marketing software. GetApp – Review, Compare and Evaluate small business software. GetApp has software offers, SaaS and Cloud Apps, independent evaluations and reviews. Hacker News – a social…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … are finding working with agencies to be a much better return on investment than attempting to hire every expert internally. Our survey of more than 70 CMOs and 1:1 interviews with brand leaders from The CMO Club uncovered what marketers are really looking for in their partnerships. MediaMath, Evolving Your Agency Partnership Model to Drive Programmatic…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … For many marketers, technology can often be a daunting aspect to the industry that we operate in. However, it plays a crucial role in digital marketing today, and the future success of omni-channel marketing. Over time, commerce has continuously evolved. From the beginning of civilization, simple trade turned into mass production and sales…

    ROI Factor Blog- 14 readers -
  • What Technologies are C-Level Marketers Investing In?

    … and medium-sized businesses are still looking for better reporting, automation to maximize resources, and programs to increase customer experience. At least we all have that in common! About Black Ink ROI Black Ink ROI is SaaS-based, advanced customer-analytics platform for sales, marketing and P&L leaders to improve customer acquisition, retention and upselling growth opportunities. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Monday Catch-up: ROI, Automation and MarTech

    … of digital, content and marketing automation. The state of Marketing Tech in 2016 Tech Cruch broke down the state of marketing technology for 2016. The article takes an optimistic look at adtech, B2B and B2C tech, and digital systems of record in light of some of the more pessimistic views of martech popping up in the media lately. Read more … This entry was posted in Email Marketing and tagged automation, marketing technology, personalization, ROI on Monday, February 29th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 13 readers -
  • Are marketers getting lost in the Dark Funnel?

    … are now asking: Did this prospect know about us before coming to our site? How did this person hear about us? How informed are they? Have they already formed an opinion on us? Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. For the most part, prospects found your website…

    {grow}in Social Content- 20 readers -
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