Marketing Technology

  • How Technology Is Revolutionizing B2B Events

    … When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research…

    Dillon Baker/ The Content Strategistin How To's- 17 readers -
  • Why MarTech is a Strategic Imperative for Business Growth

    … Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns…

    Marketing Technology Blog- 23 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 47 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …; it will become a must-have to understand and retain users. According to Xomad CEO Rob Perry, 2017 will bring about a re-evaluation of traditional qualitative metrics and analytics: Cost-per-engagement models instead of potential impressions will provide more accurate pricing and greater return on investment for influencer strategies. New standards…

    AllTwitterin Google Facebook Twitter- 51 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … to technology. Digital marketing is not just about the use of various digital tools and posting promotional ads on different social media channels. This is how Anastasia Parokha, CEO at Unplag, commented on this, “You can expect favorable outcomes when you have a well-elaborated strategy, testing, maintenance and assessment. Digital trends change…

    Relevancein Social SEO- 38 readers -
  • We’ve Launched a Community, and You’re Invited!

    … We’ve got an amazing audience here on the Marketing Technology blog and the fact that we continue to grow organically year after year must mean we’re doing something right. But one of the things we’ve never done is connect with you. Sure, we have our personal and branded social media accounts – but that’s not a dedicated discussion forum where…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … to technology. Digital marketing is not just about the use of various digital tools and posting promotional ads on different social media channels. This is how Anastasia Parokha, CEO at Unplag, commented on this, “You can expect favorable outcomes when you have a well-elaborated strategy, testing, maintenance and assessment. Digital trends change…

    Relevancein Social SEO- 37 readers -
  • The State of Marketing Technology, in 12 Charts

    … is the most important technology does not necessarily mean they don’t have any use for it anymore. The results here are particularly fascinating in light of the next chart… 6. But automation tools are the ones expected to deliver ROI When it comes to ROI, marketing automation tools are top dog, despite the respondents not labeling it the most…

    Dillon Baker/ The Content Strategist- 26 readers -
  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    … technology behind programmatic native advertising. As a matter of fact, Paul Roetzer of PR 20/20 gave a whole presentation on the topic at Content Marketing World. IBM’s Watson project has earned just as much media attention as the iPhone 7 announcement – with good reason, too. AI has the power to disrupt nearly every industry on the planet. Have you…

    Chad Pollitt/ Relevance- 39 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have set up through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • How Will Machine Learning Change the State of Digital Marketing?

    … If you don’t understand machine learning (ML), it’s time to give yourself a crash course—especially as it relates to marketing. Just as SEO, programmatic buying, and other new technologies have revolutionized certain aspects of the marketing industry, ML figures to change the whole process, from how we handle simple marketing tasks to how we…

    Jonathan Crowl/ Relevance- 48 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … Success. What CMOs Value Most from Agencies In which areas has your agency been most helpful in educating your brand? Best Practices – Audience insights and optimization Data – Ownership and activation Partners – Bringing best-of-breed partners to the table Rank in order of importance what excellent agency support looks like for you…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … in organically moving forward with your brand. Technology has given us the opportunity to create a solid integrated marketing strategy, and track and nurture these relationships through detailed data. Allowing you to form long-lasting relationships with your customers. Don't Fear Data While the amount of technology and information revolving the digital…

    ROI Factor Blog- 28 readers -
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