Marketing Technology

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • 7 Digital Marketing Myths to Forget Right Away

      Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.

      Relevancein Social SEO- 17 readers -
  • We’ve Launched a Community, and You’re Invited!

    … you can get or give assistance to other marketing professionals without the noise and advertising that floods your streams. So, we’ve launched our own MarTech community and we’re inviting you! Just click through on the link, request an invitation (please let us know why you wish to join), and we’ll let you in. Of course, the discussions are sparse…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked…

    Relevancein Social SEO- 22 readers -
  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    … There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services…

    Chad Pollitt/ Relevance- 21 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    …. Mattermark – Research, prospect, and track the fastest growing private companies with deal intelligence Netted – the best apps, products, and services that make your life better. NextBigWhat – Indian startups, community of founders, CXOs and Product Marketers. Pressfarm – Find journalists to write about your startup. ProductHunt – ProductHunt…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … are finding working with agencies to be a much better return on investment than attempting to hire every expert internally. Our survey of more than 70 CMOs and 1:1 interviews with brand leaders from The CMO Club uncovered what marketers are really looking for in their partnerships. MediaMath, Evolving Your Agency Partnership Model to Drive Programmatic…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … in organically moving forward with your brand. Technology has given us the opportunity to create a solid integrated marketing strategy, and track and nurture these relationships through detailed data. Allowing you to form long-lasting relationships with your customers. Don't Fear Data While the amount of technology and information revolving the digital…

    ROI Factor Blog- 12 readers -
  • What Technologies are C-Level Marketers Investing In?

    …-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Monday Catch-up: ROI, Automation and MarTech

    … of digital, content and marketing automation. The state of Marketing Tech in 2016 Tech Cruch broke down the state of marketing technology for 2016. The article takes an optimistic look at adtech, B2B and B2C tech, and digital systems of record in light of some of the more pessimistic views of martech popping up in the media lately. Read more … This entry was posted in Email Marketing and tagged automation, marketing technology, personalization, ROI on Monday, February 29th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 12 readers -
  • Are marketers getting lost in the Dark Funnel?

    … By Krista LaRiviere, {grow} Community Member The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address…

    {grow}in Social Content- 17 readers -
  • In Local Marketing, ‘Obsolete’ Is All Relative

    … we define obsolete when it comes to marketing technologies isn’t always useful in industries where many if not most local small business owners are “behind the times.” When your competition hasn’t embraced older technology or marketing techniques, you don’t have to be on the cutting edge to benefit. You just need to be doing more with the tools…

    Street Fightin EMail- 7 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    …. Content marketing or native advertising and social media are also on the marketing radar screen. Similarly, mobile was the top technology in commerce, currently nosing out analytics and ratings/reviews. There is more consensus on marketing topics than on transaction-oriented technologies and tactics. Mobile is highest on both lists, even though…

    Street Fightin SEO Mobile- 11 readers -
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