Marketing Technology

    • Why MarTech is a Strategic Imperative for Business Growth

      Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns, analyse marketing data in real-time, a ...

      Marketing Technology Blog- 15 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 47 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked…

    Relevancein Social SEO- 34 readers -
  • We’ve Launched a Community, and You’re Invited!

    … We’ve got an amazing audience here on the Marketing Technology blog and the fact that we continue to grow organically year after year must mean we’re doing something right. But one of the things we’ve never done is connect with you. Sure, we have our personal and branded social media accounts – but that’s not a dedicated discussion forum where…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked…

    Relevancein Social SEO- 31 readers -
  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    … technology behind programmatic native advertising. As a matter of fact, Paul Roetzer of PR 20/20 gave a whole presentation on the topic at Content Marketing World. IBM’s Watson project has earned just as much media attention as the iPhone 7 announcement – with good reason, too. AI has the power to disrupt nearly every industry on the planet. Have you…

    Chad Pollitt/ Relevance- 35 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have set up through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    …: Transparency – A relationship that is based on complete transparency Alignment – between campaign goals and business goals Ideation – A push and pull relationship that allows for new ideas, constructive feedback, and open conversation Vendor Selection – Partnering to find and utilize the best advertising and marketing technology based on my…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … in organically moving forward with your brand. Technology has given us the opportunity to create a solid integrated marketing strategy, and track and nurture these relationships through detailed data. Allowing you to form long-lasting relationships with your customers. Don't Fear Data While the amount of technology and information revolving the digital…

    ROI Factor Blog- 22 readers -
  • What Technologies are C-Level Marketers Investing In?

    … are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology infrastructure and omni-channel capabilities. Access to advanced analytics to make smarter decisions” is the single greatest barrier to achieve success across the board. Inter-/Intra-department relationship building…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Monday Catch-up: ROI, Automation and MarTech

    … of digital, content and marketing automation. The state of Marketing Tech in 2016 Tech Cruch broke down the state of marketing technology for 2016. The article takes an optimistic look at adtech, B2B and B2C tech, and digital systems of record in light of some of the more pessimistic views of martech popping up in the media lately. Read more … This entry was posted in Email Marketing and tagged automation, marketing technology, personalization, ROI on Monday, February 29th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 15 readers -
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