Marketing Technology Landscape

  • The Myth of the DMP in Marketing

    … technology investments in the age of the Internet of Things (IoT), a DMP can’t compare to a Customer Data Platform (CDP) for achieving that elusive “golden record.” CDPs do something unique – they can capture, integrate and manage all types of customer data to help create a complete picture (including DMP behavior data). However, to what degree and how…

    Marketing Technology Blog- 14 readers -
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