Marketing Technology Landscape

  • The Myth of the DMP in Marketing

    … technology investments in the age of the Internet of Things (IoT), a DMP can’t compare to a Customer Data Platform (CDP) for achieving that elusive “golden record.” CDPs do something unique – they can capture, integrate and manage all types of customer data to help create a complete picture (including DMP behavior data). However, to what degree and how…

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  • Don’t believe (all) the martech hypeDon’t believe (all) the martech hype
    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.